SheerSEO Review – SEO Software

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SheerSEO

If you are a regular reader of this site, then you will know that I have talked about the importance of SEO (especially On-Page SEO & Off-Page SEO techniques) for your site quite a bit.  SEO (Search Engine Optimization) is an important part of getting your website seen by the search engines and ultimately getting them to send you traffic.  This is why you should spend time looking at and analysing how to improve the SEO impact of your website.

Research has shown that approximately 60-70% of people that use search engines, only click on pages that are displayed on the first page of SERPs (Search Engine Result Pages).  This is why it is VITAL that you spend time trying to get your posts and pages onto the first page of the SERPs.

There are lots of great tools online that can help you do this, one of them being SheerSEO – SEO Software.  That’s why I thought I’d put together this review to show you how it can benefit you and your site.

What Is SheerSEO?

SheerSEO is a fantastic piece of SEO tracking software that lets you see how your site is doing online.  The software comes with TONS of useful information that you can use, such as; keyword statistics, keyword density, page rankings, SERP tracker, page referrers, backlink checker, and many more!

All this information can help you understand what you are doing right and, more importantly, what you are doing wrong on your website.  Once you know where you can improve, you can begin to make changes to your site and slowly move up in the SERPs.  After all, SEO is not a one off activity, you need to constantly monitor and improve it as you go along.

Now as I say, SheerSEO has a TON of features, so I can’t talk about all of them here as I would be writing forever.  That said, here are some of the best features that stood out for me.

SheerSEO Features

Current Rankings

SheerSEO

Here I entered in some keywords to see how they were ranking. (I blurred out the ones I’m ranking highest in)

This is a feature that I have used quite a lot recently.  Here you can add the keywords that you are trying to rank for and see where abouts in the different search engines you are ranking.  I actually found out that I was ranking higher for certain keywords on Bing rather than Google, which was quite interesting to learn.

You can organize all your keyword search terms to display in the order that you are ranking.  This is great, as you can easily see which keywords are driving traffic to your site.  The more ‘Page 1’ rankings you get, the better!

You can even see and compare the ranking changes of search terms over time.  This means that you can see whether changes you make cause your post/page to go up or down in the SERP rankings.

Twitter Stats

SheerSEO has a feature that shows you all the tweets that your site is getting.  This may not sound that impressive, as you can check Twitter for these, but having them all in one place to see is very helpful.  I’ve actually noticed a couple of Tweets from people that hadn’t shown up (or at least I didn’t notice them) in my Twitter stream.

You can also view your ‘Tweet Trends’ that show how many tweets your site is getting each week.  This is a useful feature as you can see how you are doing over time, which is usually much more difficult to assess.

On-Page SEO

SheerSEO

Single keyword density stats for OnlineIncomeTeacher

Personally, I think this is one of SheerSEO’s best features as here there is lots of useful information to go over.  Looking at your ‘Keyword Density’ stats, you can view your most popular single keywords, double keywords AND triple keywords that you use on your post/page.  Simply add additional URLs (to your latest post) and see the SEO impact that they have.

This is great because not only does it show how often these single/double/triple keywords appear on your post, but it also shows the weight that those keywords have on your page.  Keyword ‘weight’ refers to where exactly on your page you are using these keywords, as position has a big impact on SEO (see our On-Page SEO guide for more info).  So for example, keywords that are positioned in your post title have a bigger impact than keywords placed in H1 tags, H1 tags have a bigger impact than keywords that are placed in the main body of your article, and so on.

You can use this information to dramatically improve your SEO impact on many (if not all) of your old posts.  It just means that you will have to go back through them and optimize them better, which is well worth the effort.

Supplemental Index

Under the ‘Indexed Pages’ tab on your SheerSEO dashboard, you will be able to see the current number of indexed pages that Google has of your website.  This in itself is not particularly useful (though the higher this number is, the better), but there is another feature within the ‘Indexed Pages’ tab that is very useful and that is ‘Supplemental Index’.

SheerSEO

How our indexed pages are categorized in Google

Here is shows a rather snazzy pie chart that splits up your indexed pages into two different categories;

  1. Main Index
  2. Supplemental Index

Google stores your indexed pages in these two different categories.  The ‘Main Index’ stores pages that are more likely to show up in searches, whereas ‘Supplemental Index’ stores pages that are less likely to show up in searches.

It’s great to see both split up like this as it shows how well your website is doing.  In the example above, I have over a quarter of my pages stored in the ‘Main Index’, which is great, but it also means that I can improve on the other three quarters.  The more ‘Main Index’ pages you have, the more likely your site is going to appear on SERPs.

Directory Submission

A great way to promote a site (especially if you are just starting your blog) is to utilize web directories.   These web directories are made up of lists of sites that are organized into separate categories.  People can use web directories to find useful sites that they are interested in, or from an internet marketer’s perspective, find other sites within the same niche.

It’s a good idea to get your site listed on as many web directories as you can, but usually the whole process is quite slow as you have to enter in a lot of information for each site.  SheerSEO offers a service that can help automate this and get your site submitted to a lot of different web directories at the same time.  You can select which sites you want to submit to and SheerSEO will do the rest.

Conclusion

There are many other great features of SheerSEO that you can use, which are all well worth spending the time looking at.  Even if you don’t actively use it to improve your site (which you should), you will learn a lot about what is and isn’t working on your site that will help you in the future.

Price ranges between $7 a month for their ‘Light’ package, up to $40 a month for their ‘Professional’ package, with other packages in between to match what you are after.  You can also sign up for a 2 month free trail of SheerSEO and take the software for a test drive.

I’d definitely recommend trying SheerSEO out.  I’ve not been using them for long, but it has become very useful when trying to assess my own SEO strategy.

What do you think of SheerSEO?  Do you use it yourself and if so how have you found it?  Let us know below by leaving a comment!

About Matt Smith

Matt Smith is the founder and editor of OnlineIncomeTeacher. He is a Professional Blogger, SEO Consultant & Web Developer, running a number of sites from the UK. Connect with him on Twitter, Facebook, Google+ and LinkedIn.

  • http://twitter.com/tyronne78 Tyronne Ratcliff

    Thanks for the nice breakdown of SheerSEO, I’ll have to take a look at what they have to offer.

    • http://onlineincometeacher.com/ Matt Smith

      Hi Tyronne!

      I’ve not been using SheerSEO for long, but it’s helped me a lot to see areas that I can improve on. Plus, it will help my SEO efforts in the future by better identifying what to focus on.

      You should definitely try out the free trial at least.

  • http://www.johnpaulaguiar.com John Paul

    Nice review MATT. I like the ability to track my keys in one place and the On-Page feature.

    I know from experience that after writing so much content for different keys it becomes work to track them all weekly and monthly. But if you don’t know where you stand, it will be hard to know what you need to do to get to page 1.

    • http://onlineincometeacher.com/ Matt Smith

      Yes, that’s one of the features that really stood out when I was using SheerSEO. Like you say, keeping track of all your keywords manually can be a really pain, but this can help monitor how well you’re doing on those keywords that you enter.

      I plan on going back and re-editing some of my older posts to see if I can optimize them better using this information. Hopefully, I can get a couple of posts ranking higher than before.

  • Nirmala

    oh! great to know about the features of sheerseo software. Will try its free subscription, thanks for sharing the information.

    • http://onlineincometeacher.com/ Matt Smith

      No problem Nirmala! Hope you find it as useful as I did

  • https://www.facebook.com/MissClairT Clair Trebes

    Hi Matt,

    Like this post, really interesting review – I am looking for something like this to help monitor the ecommerce site i’ve been building and was thinking about using SEOmoz – are they simliar do you know?

    Your breakdown /review of this looks great, and I assume they are simliar software for SEO – I’m going to spend a lot of time trawling your SEO posts in the coming weeks as I need to fully get my head around this – and to be honest even with what I’ve learned so far I’m still not 100% on any of it – infact I’d go so far as to say I’m clueless about it!

    Social Media is my expertise not this side of things, but i guess i need to get my head around it for both myself and the site i’m building for the family biz so this will come in really helpful!

    Clair

    • http://onlineincometeacher.com/ Matt Smith

      Hi Clair,

      Can’t say that I have used the SEOmoz software yet, though I do think (unless I imagined it) that they offer a free trial. You could always try out both SEOmoz and SheerSEO and see which you like the most.

      Don’t worry about feeling clueless about SEO, I feel like that as well. I may know a bit about it, but there is still tons that I don’t know. There is SO MUCH to learn about it and it is always changing, but if you learn about certain things (especially On-Page SEO) it can help in the long run.

      Let me know if you get stuck on anything or have any questions and I will try to help you out as best I can.

      • https://www.facebook.com/MissClairT Clair Trebes

        Thanks Matt, I’m sure ill have tons of questions for you … will make a note about the on page seo and start there!

        Think i may give both of these products a try on the free trials and see which i prefer :)

        • http://onlineincometeacher.com/ Matt Smith

          Let us know how you get on with SEOmoz. Might have to try that one out as well.

        • http://twitter.com/JohnBanksBlog John Banks

          Even if you visit SEOmoz just for the Whiteboard Fridays you are on to a winner. They are Legendary……

  • http://twitter.com/JohnBanksBlog John Banks

    Hey Matt,

    I think SEOmoz is almost regarded as an industry standard now its that good. But its something like $99 a month after the free trial.

    I like the sound of this $7 a month option for this though – not quite sure what i will get out of it though other than fancy stats. I always try to optimize the best I can my posts and some get to page one and I do get organic traffic but its by no means my top source….

    This could be a handy tool. Thanks Matt!

    • http://onlineincometeacher.com/ Matt Smith

      Hi John,

      It’s a lot more than fancy stats! With this information you can optimize your site more effectively. Here you can see what keywords are working for you and which aren’t, so you can concentrate on the ones that work.

      Seeing which pages are ranking and where they are ranking (i.e. Page 1, page 6, page 28, etc) can help you assess how well you are doing. You can also see how your rankings change over time, so if you make changes to your pages, you can see whether they go up or down the SERP rankings.

      Overall, it will help you to see how well you are optimizing your site. You will be able to keep track of your pages over time, so when changes ultimately come, you can see the impact.

  • http://www.imaginarts.tv/ Lionel Froidure

    Thanks a lot Matt, I will try this and come back to tell you what I am thinking about it.
    Lionel from France

    • http://onlineincometeacher.com/ Matt Smith

      Yes, by all means, let me know how you get on with it. Be interested to hear what others thought of the software.

      • http://www.imaginarts.tv/ Lionel Froidure

        Hello Matt,
        Less than a week of trying it, I can say that i am addicted.
        I love all the possibility it offers for such a little price.
        I’ve just subscribe.
        Thanks a lot and keep on your good work.

        • http://onlineincometeacher.com/ Matt Smith

          Hi Lionel. That’s great to hear!

          I have to admit that I’m quite addicted to it as well. It’s such a great tool to use for a website.

          One feature that I had only just realized was that SheerSEO email you weekly to tell you how your keywords are doing in the SERPs. I got one recently that told me that a number had jumped up the rankings quite dramatically, though one had slipped a bit.

  • Andi Leeman

    Just out of curiosity are you using the $7 month package or a higher one? Looks interesting, SEO is not my strongest point and one I need more control over.

    • http://onlineincometeacher.com/ Matt Smith

      I’m actually on the $15 a month ‘Advanced’ package myself, though the lower packages are equally as good. You just need to weigh up what you want to use it for.