How To Submit Your Website And Get Listed On Google, Bing & Yahoo

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Submit Your Site To Search Engines

How do I get my web pages to appear on the search engine results pages?

It is vitally important to get your website listed on the major search engines such as Google because it is by far the best way of attracting free, targeted traffic to your site. This website gets most of its traffic from the search engines who send visitors to our web pages.

In this post, we’ll be looking at how to submit your site to each of the major search engines and learn what they look for on your web pages to help you rank higher. Knowing this will enable you to improve your content and overall website by implementing some search engine optimization (SEO) methods.

How Do Search Engines Rank Your Site?

Now, before we look at how you go about submitting your website to the major search engines, it’s important that you learn the fundamentals of what they look for when ranking your website/blog. The higher you rank on Google, Bing & Yahoo, the more traffic you will receive. But being listed doesn’t necessarily mean you will attract traffic, you need to optimize your site for the search engines to ‘see’ you properly.

Every search engine works differently from one another. This is because each uses its own unique algorithms to rank web pages. Generally, these take into account your; Page Title, Meta Description, Keywords within your content, Number of Inbound Links, Bounce Rate, etc. Don’t worry, it’s actually a lot less complicated than it sounds.

As I say, each search engine is different. One may prioritise the number of people linking to your page, where as another may look more favourably towards Targeted Keyword usage. I wouldn’t worry too much about which aspect is more important, as long as you know the general features that the search engines look for, you can optimize your web pages to rank higher.

Read our post on ‘On-Page SEO Techniques‘ to learn more about what the search engines are looking for on your pages.

Do I Need To Submit My Website To Search Engines?

Crawling the Internet

All search engines use programs called ‘Spiders’ to crawl the web. These search the internet for new content, which is then added to their databases/index. When people conduct searches on search engines, the results come from this database, so it is important for your site to be listed on this database.

Technically you don’t need to submit your site to any search engines, as eventually they will find your site by crawling the internet. However, this can take time, time in which you are loosing potential traffic by not being listed. By submitting your site yourself, you speed up the whole process by being automatically added to the search engines database.

Create An XML Sitemap

When search engines crawl individual websites, they look for the site’s ‘Sitemap‘. This is a very basic page that lists all of the URL links of a website. Look at our sitemap for an example.

Search engines use this to see when new content has been added to a website, so it can keep it’s database up to date. So when you publish a new post on your blog, or new page on your website, it appears on your sitemap for the search engines to see.

Now, you could create your own sitemap manually, but that is a lot of hassle. Instead I’d recommend installing the ‘Google XML Sitemaps‘ WordPress plugin.

This plugin will generate a special XML sitemap of all of your website. It supports all kinds of WordPress generated pages as well as custom URLs and it automatically notifies all the major search engines (i.e. Google, Bing, Yahoo) every time you create a new post (you need to sign up first though).

Submit Your Site To Google & Get Ranked

Google Logo

Google is the king of the search engines, it’s the most used site on the planet with billions of searches everyday! This is why if you only end up submitting your site to one search engine, make sure that it is Google.

It’s a pretty straight forward process to submit your site to Google. Sign up with ‘Google Webmaster Tools‘ and you will be able to click on ‘Add Site’. This lets you enter the URL of your website (this just needs to be your homepage, not every page of your site!) which you then submit. To finish the process, you need to ‘Verify Ownership‘ so that Google knows that you and not someone else is trying to sign up to their Webmaster Tools.

To verify your site you need to ‘upload a HTML file to your server‘. This is a unique file from Google that contains a unique ID code that corresponds to your site. Once uploaded, you can verify your site and Google will see that you have added the HTML file.

So now that you have submitted your site to Google, there is one more thing to do and that’s to add your sitemap. On your ‘Webmaster Tools‘ dashboard you should now see your website. If you click onto it, you will be taken to a page showing statistics about your site (this will become more useful when your site starts ranking). Go to; Site Configuration>Sitemaps>Submit a Sitemap and point Google in the direction of your sitemap.

That’s it! Now, when you add new content to your site, your site map will automatically be updated via the ‘Google XML Sitemaps‘ plugin, which will also automatically inform Google that you have new content.

Submit Your Site To Bing/Yahoo & Get Ranked

Search Engines

Bing and Yahoo are search partners, which means that once you set up a ‘Bing Webmaster Tools‘ account and submit your sitemap, you are listed in both Bing and Yahoo’s search database.

This is exactly the same process as before, so it’s pretty straight forward. To begin you will need to sign up to ‘Bing Webmaster’ which is exactly the same Google’s ‘Webmaster Tools.

Once signed up (you can use your existing hotmail login info) you can click on ‘Add Site‘. Add your URL and you will again need to verify that you are the owner of the site. Download the unique HTML file from Bing and upload it to your server, just as you did before, and verify your site.

Lastly, you need to add your sitemap. Click on your website on the Bing dashboard then go to; Crawl>Sitemaps (XML, Atom, RSS)>Add Feed and point Bing in the direction of your sitemap.

Why Only Submit To Google, Yahoo & Bing?

Whilst you can submit your site to other search engines such as; Ask, AOL, MSN Search, etc. the vast majority of traffic comes from the big three; Google, Bing and Yahoo!

Once you start listing in these big three, you will end up being listed on the other search engines anyway.

Next Step – SEO

So, that’s it! You should now be listed on all three of the major search engines. But as I said earlier, that won’t guarantee traffic. You need to optimise your web pages with On-Page SEO techniques to make them rank highly on search engine results pages (SERPs). The higher you can rank, the more traffic you can generate.

Did you find this list helpful? If so, please spread the word about it on Facebook, Twitter, G+, etc! Feel free to leave your comments & questions below and I’ll get back to you asap.

About Matt Smith

Matt Smith is the founder and editor of OnlineIncomeTeacher. He is a Professional Blogger, SEO Consultant & Web Developer, running a number of sites from the UK. Connect with him on Twitter, Facebook, Google+ and LinkedIn.

  • http://onlineincometeacher.com/ Matt Smith

    Hi Sanjay! Getting your sitemap crawled is key to increasing traffic to your site. Getting it ‘Pinged’ can help a bit, but ultimately the best way is to submit it to all the major search engines. That way you know that you are listed and can be found by people conducting web searches.

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  • http://onlineincometeacher.com/ Matt Smith

    Yeah, you never know with Bing, but it’s better to be listed on there than not.

    Yes, I’ve been using Google+ for quite a while now and I have to admit that I’m finding it much better than Facebook. I get the feeling that Facebook isn’t that interested in it’s users as all their updates seem to annoy people. I like G+ and I think that more people will switch in the coming months and years.

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  • http://onlineincometeacher.com/ Matt Smith

    Hi Jigar! Honestly, I’m not sure. I have only had experience with self-hosted sites, so I’m not sure how WordPress.com sites are affected. I would have thought that you could still set up a sitemap though. All you need is a sitemap plugin.

    Of course, you could just switch to a self-hosted site. Then you would have full control over your site.

    • jigar doshi

      No. External plug-ins cannot be added nor can the html be edited in normal wordpress blogs..
      Ah, self-hosting requires lots of money.

      Anyway, thank you :)

      • http://onlineincometeacher.com/ Matt Smith

        Can’t you just search through the plugins on the WordPress site? There are tons of sitemap plugins on there. Try http://wordpress.org/extend/plugins/google-sitemap-generator/

        As for self-hosting requiring a lot of money, that’s not true. Sites these days can be set up for as little as $100, which you can easily make back through; advertising, affiliates, selling products, etc.

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      Thanks! If you don’t look after the people who are just starting out, you can’t hope to build an audience on a long term basis. That is my view anyway.

  • Spook SEO

    It is great and too interesting post and I really like the theme of the writing as these ideas are good for the newly developed site owner that search engine care team and like the newest the most. It is good to submit your site to the search engine but what are the negatives if someone still not submits their site on search engines as I have seen a few blogs they are ranked well without submission.

    • http://onlineincometeacher.com/ Matt Smith

      Hi Spook,

      There are not really any negatives if you don’t submit your site to the search engines, as they will likely crawl and index your site eventually. All it does is speed up the whole process that’s all.

      Once you have submitted your site, you know that the search engines will crawl your site whenever you update it. If you don’t submit, you could be waiting days/weeks/months before the search engines even find you.

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