What are the advantages of guest blogging?
When it comes to guest blogging the majority of people who do it, do it for these reasons:
- To increase traffic to their website/blog
- To get more subscribers
- To increase their exposure
- To create brand awareness
Now, these are excellent benefits of guest blogging, but there are many other advantages than these!
The points above are just the fringe benefits of guest blogging. Despite some of my own guest posts, that I have written, sending me streams of new visitors and subscribers, the real benefit of guest blogging comes much later!
What Is The Best Way To Get Traffic To Your Blog?
I am sure that you will be able to think of a few different things at this point, but by far the best way to get traffic to your blog is via search engines!
I get a large amount of traffic to my site from Google every month, however when I first started I failed to utilize it as well as I could have. If I had concentrated on writing my articles for the search engines from the beginning (through On-Page SEO), I could have been getting perhaps double the amount of traffic that I’m getting now.
As well as writing your new articles based on the latest new keywords, you should be looking at your current posts and seeing which are bringing you the most traffic from the search engines.
Look at which keywords are working the most to attract visitors to your site and check how well you are ranking on search engine results pages (SERPs) for those keywords. If you are not ranked #1 on SERPs for a certain keyword that’s bringing you a lot of traffic, then you should be focusing on making that article get to the #1 position for its desired keyword.
Also, the more links that you have pointing to your website, the better the search engines will view your site. Search engines see this as a sign of authority, they view it as the more people who link to a site must mean that there is something of value that people want to read.
Building Traffic By Guest Blogging
But how do you get your blog posts to rank highly for a certain keywords?
Linking is what controls the internet! The only problem is that link building can be tedious and and takes time to build up a significant number. That is where guest blogging comes in.
Instead of writing guest blog posts ONLY when you’re launching your latest product or ONLY when you need a boost in traffic, try to make guest blogging part of your marketing strategy. Use it as a way of building quality backlinks to your blog.
You could build links by submitting your posts to article directories, but you can build more quality backlinks by writing guest posts for the other top blogs in your niche. Just follow this process:
1. Find Good Quality Blogs
You need to find high quality blogs within your niche that you can write guest posts for. This will help to build quality links to your blog, as the search engines will value these sites already.
You would not get the same results by submitting a guest post to any old blog. Make sure that the blog you are submitting to;
- Is regularly indexed by search engines.
- Has a lot of authority backlinks
- Is properly ranked in the blogosphere.
These should not be an issue, since you should start with some of the top blogs that you read. If you want to write for our site, please send us your guest post entry here.
2. Research & Improve Your Existing Blog Posts
Now that you know which blogs you want to write for, you should do a bit of research to see which of your existing articles gets the most traffic from search engines and which keywords bring the most traffic to those posts.
Once you know which keywords work with which articles, you should change the title of these posts to include your desired keyword. Also look to optimize the meta description, so that you improve the click-through rate from the search engines. Doing this will ensure you don’t waste your guest blogging efforts building links to articles that can hardly rank.
3. Writing Your Guest Post
At this point, you will know which blogs you want to write guest posts for and you should have a short list of perhaps 3-4 of your own blog posts that are ranking well for certain keywords. You will have improved these slightly by optimizing their titles, meta descriptions, body tags, etc. so that they will rank highly in SERPs when linked to.
Now you are ready to start writing your guest posts! Whenever you submit a guest post to another blog, you are allowed to include a link below your post. Now, most people simply link to their homepage, but instead of doing that, link to your best posts that you optimized earlier.
What is the point of this? Well say you wrote 100 guest posts in a year and you linked to your homepage at the bottom of each post. You would have lots of quality links to your homepage, which would make search engines rank it highly in SERPs. But that is JUST your homepage! You may already rank highly on SERPs for your homepage depending on what your site is called.
Now, lets say that you wrote 100 guest posts in a year and you linked to 4 of your best optimized posts at the bottom of each post (25 links each). You would have lots of quality links to your best quality pages, which would all rank highly in SERPs because you optimized them earlier. People would still be finding your site via a link at the bottom of each page, but they would be getting to your optimized content.
You can take this a step further and write guest posts based on the same keyword topic as the post that you are linking too.
The point of Guest Posting Is…
In the short-term, individual guest posts might only generate you some traffic and some extra subscribers, but in the long-run you will get so much traffic from the search engines that you will be happy you used the technique in this post.
Did you find this post helpful? If so, please spread the word about it, so others can also benefit.