Having a well designed website is not enough to ensure you attract visitors regularly. Web traffic generation is the next step you should take seriously. This is a vital step that you must work on to build a successful websites.

Traffic can be driven from many different sources, such as; backlinks, guest posts, recommendations, email marketing, social media, etc. Diversifying your approach to driving traffic is the best way to improve your SEO. A good way to start is by tracking all site visits via Google Analytics. This is the only way to identify where the majority of your visitors are coming from and where they are navigating to after landing onto your site. The following five web traffic generation tips are ways to help you generate more site traffic!

Web Traffic Generation Tips

Blogging

Blogging is one of the most effective web traffic generation tools available to website owners. This may sound obvious if you run a blog, but blogging also benefits other types of sites, such as eCommerce or small independent business sites.

The dynamic nature of a blog gives you the ability to publish and update posts quickly. Features for pinging blog directories make it easy to appear on search engine indexes within a very short time.

Starting your own blog is quite easy to do and you do not need any programming or specialized skills to get started. There are two major blogging platforms that you can use: WordPress and Blogger. WordPress is considered the more professional platform to use, whereas Blogger is more suited to personal blogs.

You can choose to run a free-hosted or a self-hosted blog. The difference is between the two is that the features accessible are different and allows you more control over what you place on your site. Check out our ‘Should I Start A Free Hosted Blog Or A Self Hosted Blog?‘ post for more information.

Make use of the video tutorials offered to ensure you optimize the blog elements properly. Remember to use keywords in your regular blog posts. Your posts should be well written and focused on a certain service or product niche. If you consistently post new blog posts, visitors will flood in every day.

Social Media

A study carried out by eMarketer shows that 63.7 percent of people in the United States use social networking sites. This is a whopping 147 million users that you are potentially missing by ignoring social media. It pays to consider the different demographic groups found on these sites. According to the eMarketer study, 18-24 year old form the most active age group. Over 90 percent of internet users in this age group will take time and visit social networking sites. This does not mean that the older generation has shunned social media interactions. The study found that 31 percent of internet users over the age of 65 use social networking sites.

Create a conversation about your brand and your services on these sites. It is wise to use analytical tools to find out how effective your branding efforts have been. The good news is that most of these sites have favorable search engine rankings. You can generate massive traffic flows to your site all without spending a single dime.

Forum Marketing

Many people seek product and service opinions from other users on forum platforms. Try to find popular and widely read forums within your niche as your starting point. The best way to generate traffic from forums is by participating in conversations and being helpful by answering peoples questions. You can add a link via your forum signature space back to your site, which will appear on all comments that you post. This way forum readers will be able to visit your site easily.

Your site will also receive a traffic boost from search engine spiders indexing the forum posts. The signature will act as a backlink that visitors can click onto and head to your site. Do not engage in spam-like activities or else forum moderators will hand you a swift ban.

Article Marketing

This is an informative way of reaching a wider online audience. Article directories consist of huge amounts of articles targeted at different product and service categories. Most of the articles are written in an effort to provide free information to other web users. The articles can be published elsewhere so long as the author biography is not tampered with. Use the resource box to add a link to your site as well as author information. Focus on widely used directories to reap maximum benefit. Start by submitting a few articles every month. If the response is positive, increase the number of articles submitted accordingly.

Email Marketing

Building your own mailing lists will give you the opportunity to target existing customers and acquire new visitors on the cheap. Create your own newsletter and inform people on your mailing list about your new product or service offerings. Make sure you analyze responses from interested clients. You can easily generate considerable sales leads using a mailing list. Avoid sending mail to people who have never opted in. it is advisable to have an opt-in form on your site where interested visitors can sign up. Leveraging these strategies properly will result in a significant number of visitors headed your way.

Check out our ‘AWeber Review – How To Pick The Right Email Autoresponder‘ for more information about email marketing.
___________________________________________________________________
Thank you to my Guest Post Author: Ryza Royze

Ryza has extensive professional experience in the field of SEO. She is an expert on the various ways of integrating SEO, blogging, and social media promotion.
___________________________________________________________________