Sometimes, when a blogger is more concerned with monetizing their articles, he or she forgets to make sure that what the reader is actually reading is of high quality. If your audience finds your content dull and boring, you risk losing customers.  So, how do you make your material really interesting (or at the very least keep it from getting stale)?  Well, you need to use blog writing tips!

You can go back to basics and use the traditional story telling elements that you learned about in school. Even if your blog doesn’t really “call” for creativity, since you might run a technical corporate blog for example, you can still add some spice by using the blog writing tips listed below:

Blog Writing Tips

Use Anecdotes In Your Introductions

One of the easiest blog writing tips to draw your readers in and get them interested within the first few sentences is to lead with an anecdote.  That is something that has personally happened to you or a friend, that you can use as inspiration for writing the article in the first place. I didn’t use an anecdote technique in this article specifically, but it really does help “set up” your article in a really interesting way.

Of course, your personal anecdote will have to connect to the entire article. Let’s say for example you own a blog who’s target audience is CEO’s, CFO’s and other managers. You want to write an article about how bosses should really appreciate their employees to boost morale and encourage more productivity. Your personal anecdote could be a about a boss who treated you really badly and caused you to quit your job. You could simply start with “When I was 16 years old, I got my first job working at the local pizza parlor…”  You can then tie in how even though that wasn’t a corporate job, employers still need to give their employees “thanks” every now and then. Then you can really dig into the meat and potatoes of your article.

Strong Character Development

You also want to make sure that the audience can connect with the characters in the story. If you’re writing in the first person (from your perspective), then naturally you will be the main character of the article. If your audience is able to connect with you (the character) and actually like you then they are more likely to be invested in the article. You can achieve this by giving your audience adequate background about yourself or inserting some humor. Don’t be afraid to veer off from the stiff, third-person point of view. I once read an article that was told from the perspective of a cat. It may seem a little quirky, but it just shows you how many options you really have.

Solidify your Setting

“Setting” is something that is really important when doing fictional writing, but it is still a really important blog writing tips. Your readers need to know where they are—the present, past, or near future—and they need to get in the right mind frame. The setting helps set the mood and prepares them for what they are about to read. This is successfully done using descriptive word choices. Let your creativity take you where you need to go. Again, if you choose to use an anecdotal introduction, make sure you give enough detail so your audience knows, not only that they’re in the past for example, but what facility there are in so they can envision the story better.

Add Suspense

Last but not least on our list of blog writing tips, you want your readers to not only read your introduction, but read the entire blog post.  To do this, you need to make sure that you don’t say all of the “good stuff” right away. Don’t make it so ambiguous that your reader doesn’t know what’s going on, otherwise he or she will probably just navigate away from your blog.  Try to withhold enough information that he or she needs to know what happens next. An easy way to accomplish this is to ask a dramatic question that isn’t answered until the end of your story.

But what do you think?  Do you use these blog writing tips in your writing? What other blog writing tips do you use to write your own blog posts?  Let us know by leaving a comment below!