Need SEO Help? 10 Killer SEO Tactics to Increase Your Website Ranking

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SEO Help

I believe that search engine optimization (SEO) is a must for any website, whether it’s directly earning money or simply providing information. Why waste considerable resources in creating and maintaining a website if no one is actually going to visit it? SEO’s main purpose is to fulfil your website’s main purpose by driving traffic towards it.  That’s why I’ve put together this SEO help guide!

For businesses that use websites as a means to generate income, the increase in traffic will drive up sales. For those who have websites for personal use, they get to enjoy greater authority in their circle of influence.

How Search Engines Work

SEO does this through several methods that comply with how search engines organize the millions of websites all over the Internet. Search engines want to deliver the best and most relevant content to its users. To do that, they must analyse all the websites they have indexed and rank them according to how well they can satisfy people’s needs.

The following are the factors that contribute to a website’s ranking:

  • Website Code – Title tags, meta description tags, header tag, etc.
  • Website Structure – Internal linking, site maps, host server, etc.
  • Quality of Content – Well written, fresh, includes relevant keywords, etc.
  • Quality of Links – Links from relevant websites, number of links, etc.
  • Credibility – Links from websites with authority, age, etc.
  • Social Shares – Number of shares, shares from authority figures, etc.

SEO has a direct influence on the first three factors, but it can also have an effect on the latter three through a sustained outreach and marketing campaign. All these combined increase the website’s ranking in search engine results. The higher the rank of the website, the higher its visibility for Internet users. More often than not, people who use search engines only click on websites that show up in the first couple of page results.

SEO Help Guide

With an understanding of how search engines rank websites, you can start applying the following killer SEO tactics to help propel your website up the search engine rankings.

1. Writing Unique Content

Publishing good quality content is one of the most important factors in determining a website’s ranking; and good content means fresh, unique information that generates interest. Of course, inserting relevant keywords in the content also matters greatly.

2. Inserting Keywords in Titles

SEO Help

Coming up with clever titles for articles is good, but adding keywords to them is better. Titles take precedence over content as search engines can “predict” what the article will be about just by scanning the title. Having the keywords that you are aiming for included in the title will make it easier for potential visitors to find your site.

3. Optimizing Title Tags

It is a common oversight to leave a website’s pages’ title tags as they are. As mentioned earlier, these are also read by search engines so you’d do well changing them according to each page’s proper description.

4. Optimizing Inbound Links

Inbound links are very important in increasing your website’s rankings, but they can do their job much better if their tags have been optimized to describe the actual links. Therefore, instead of just being content with a website that agrees to link to yours, make sure that the owner doesn’t just write a generic description such as “click here” for your link.

5. Optimizing Meta Description

The meta description is the blurb that shows up under your website’s link in the search engine results page.  Write a concise description of the website so search engines can pick it up. Potential visitors would know exactly what it’s about and they’d be encouraged to click on the link.

6. Committing to a Publishing Schedule

Content Schedule

Creating fresh content is one thing, creating fresh content consistently is another. It will be hard to come up with good content on a regular basis, but it is key to keeping your website’s relevancy which search engines also factor in. Work on your content creation skills, and have the discipline to stick to a schedule.

7. Making Use of Site Maps

Creating a site map to submit to search engines will guarantee that they index all of the pages making up your website. Take note that most search engines can only go three levels deep through internal links, so make sure none of your website’s pages can only be reached by clicking through more than 3 links. Such pages will not be indexed by the search engine.

8. Doing Away from Competitive Keywords

Simple and broad keywords like “business management” or ”marketing tips” are highly competitive with only the biggest, most established websites getting much use from them. Do not expect to rank high for these, especially if your website is just starting out. Use long-tail keywords instead such as “marketing tips for small tech businesses” that target a more specific audience.

9. Spelling Out Keywords

To get the most out your keywords, use the entire phrase in your content, title, profile, description, etc. If they have acronyms, use those, too. Your target audience could very well be searching using either term so capture as many potential visitors by using both iterations.

10. Keeping Up with Search Engine Updates

Search engines are constantly changing their algorithms to keep SEO techniques from being abused. What works now can stop working in the future, so the best way to ensure a consistently high ranking is to always be up to date with the changes search engines implement. Joining forums and other communities that have a line in the search engine industry will keep you informed.

With more and more people using the Internet as their main source of information and as a means to purchase products, it is now imperative to make use of SEO to have a chance at getting your website the much-needed traffic it deserves.

Need more SEO help?  Then check out our in-depth On-Page SEO Techniques & Off-Page SEO Techniques posts.

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Thank you to my Guest Post Author: Todd Mumford

Todd is the Co-Founder and CEO of SEO Visions – a Vancouver SEO company that provides online marketing solutions and SEO consulting for different types of business.
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This post was written by a guest author. Please see their details in the post above. If you'd like to write for OnlineIncomeTeacher, then check out our write for us page for details about how YOU can share your tips with our readers.

  • Andi the Minion

    Very helpful post full of useful tips. SEO is scary for many people, myself included, we cannot simply rely on just writing good content even though I try… just when we think things are going well and we know what to do the updates throw spanners in the works and scare people even more.

    These tips are the good ones which with a bit of luck will keep working for many years. We can only hope… Try and keep it white hat and eventually all will work in our favour in Google’s eyes…. we hope 😉

    • Yes, many people think that SEO is scary, but it’s not really. Once you realize how search engines work, it’s just a case of including the right information in the right places (i.e. titles, meta description, H1, H2 tags, etc.)

      Of course you need to keep an eye on search engine updates that will occur, but on the whole they aren’t going to radically change everything overnight. Maybe one or two things. Were they to change everything, it would cause chaos across the internet, which would be bad for them.

      Definitely stick to white hat SEO techniques though. Anything else can have a detrimental effect on your site.

  • Very well and clearly written article which is essential for every blogger. I hope, am following most of the seo tips specified here and only few are missed by me. Will try follow those ways to increase my website ranking. Thanks for sharing.

    • Hi Anusha! Well it’s good that you are already following most of these tips, you must be doing alright on the SEO front. Stick with it and try, as you say, to include some of the others to really boost your traffic statistics.

      Thanks for the comment 🙂

  • Suresh Khanal

    Great article with worthy tips for every blogger. The most difficult task is to get links with proper anchor text. Don’t know how to get it.

    While commenting, we expect the comment author to leave their name. When others link to our post, it is completely up to them to choose what word to insert link. How do you control this?

    • Well simple answer is – you can’t!

      You can’t control what anchor words people will use to link to you. The fact that they are linking to one of your posts is usually the hard bit over, as at least that means that they want to share that information with others.

      Whilst you can’t dictate what anchor text people will use, you can influence them. Making your page titles clear and understandable will help. Generally though, people will use relevant anchor text to what your post is about anyway, so I wouldn’t worry too much about it. As I say, getting them to link in the first place is the hardest part!

      • Suresh Khanal

        Thank you Matt for the response.

  • Great tips,
    Posting regularly helped tremendously in getting traffic, better ranking (Alexa as well) and getting to PR2 from PR0 in 3 months

    • Yes, I can definitely back up what you are saying here! Our site jumped from PR0 to PR3 about six weeks after first starting. Publishing regularly and consistently was a major factor for achieving this.

  • sumit

    a very helpful content for newbies like me,thanks for sharing this type of valuable post.

    • We all start out as newbies at some point. Glad the post helped 🙂

  • thanks matt for sharing the best ways of SEO with us as onsite of the site is perfect the more appreciation by google crawlers

    • No problem Joshua! 🙂

      On-Page SEO is something everyone can do that is pretty easy to setup, which will help search engines notice you more

  • Epic guidance for SEO. I follow all of above tricks and can see result now. I have start my blog just 3 month ago now getting enough traffic only for quality content and proper SEO. However, it’s important to insert title in the first and last paragraph of article. Thank you

  • great thanks For alot sharing useful information

  • Really good post. Thank you for the tips!

  • These are the great tips to rank a website, i think they also help you to make your website more stronger. Thanks for sharing!

  • Deepak yadav

    These tips are very usefull for learning seo as beginner for me and i like your way to depict the seo tips on your blog
    Thank You @matt

  • Mike Thomas

    I need SEO help – 617-723-1986

    • devraj singh

      yes u r welcome

  • cougardatingsites

    nice post , but the post is encrypted with regular content to rank keyword. Hope to give a new updated information to rank better.
    Thank you.

  • Aditya aceas

    really nice post. please give instruction about how can i improve my indexing keywords which not rank well in serp 100 pages.

  • Yes,Right information you shared with us. According to my opinion content optimizing and promoting content in different-different ways i.e blogging,audio/visual will play more important role in 2017 to boost ranking.

    Thanks for sharing