Need More Blogging Traffic? Look At McDonald’s For Inspiration

McDonald's Sign

Image by ‘Dave Pearson’

There are plenty of people blogging these days, but not all of them are utilizing their blog as much as they can do, which ultimately means they are loosing out on traffic.

In today’s post, we look at how you can draw inspiration from McDonald’s, and see how you can drive more traffic to your site.

Why McDonald’s?

Of all the examples that I could have used to inspire you, why have I chosen McDonald’s? Well before I explain that, I first want you to answer a question.

“What type of business is McDonald’s?” 

Well, if you answered “it’s a burger business” or “it’s a fast food business”, then I’m afraid you are wrong! McDonald’s isn’t such a huge company, making billions of dollars a year, just because it makes burgers. I could make a better, tastier burger in my kitchen right now, but that doesn’t mean I could compete with them.

You see, McDonald’s isn’t a ‘burger’ business, it’s a ‘real estate’ business!

Today, McDonald’s is the single largest owner of real estate in the world! Think about it though, how many McDonald’s restaurants do you see in a town or city centre? They are everywhere! This is the reason why McDonald’s makes SO much money, because they can deliver their product to the masses.

So yes, there are plenty of better burger recipes out there, but that doesn’t mean anything if you have nowhere to sell them.

How Does This Relate To blogging?

Well, hopefully this little example shows that you don’t necessarily need a genius idea to succeed. It is more about how you can get your idea to the masses that is important.

There are millions of blogs online, with hundreds, if not thousands more being started everyday. This means that it’s probably pretty difficult to find a completely new niche that nobody else is covering already. This very site talks about blogging and tips for making money online, which is itself a rather competitive niche. But like I say, it’s more about how you can get your blog content to the people that want it, that is important.

Take your blog posts. Imagine that each article that you publish is a McDonald’s outlet. These are how you get visitors through your door to your website, who you can then; advertise to, recommend products to, sell merchandise to, etc. The more posts that you publish, the more metaphorical ‘outlets’ you have to attract site visitors.

Now, that sounds simple enough, but it’s not just a case of how many posts you publish. It depends where you are publishing them. McDonald’s may have thousands of outlets worldwide, but they are not just anywhere. You won’t find a McDonald’s restaurant in the middle of a field, miles from anyone. No, they are all in prime locations in cities and towns, where they have the maximum impact of attracting customers.

Busy Business

Image by ‘ChrisM70’

When you publish posts, you need to make sure that you are doing the same thing. You need to make sure that they are reaching the maximum amount of people each time, and the best way to do this is to get them ranking well in search engines.

Search engines are like the highways of the internet. Billions of people use them everyday to find what they are looking for online. That’s why they are SO important to the success of your website. You need to make sure that every page and post is optimized for search engines using On-Page SEO techniques. Research relevant keywords that link in with your content, and include them in your headings and sub-headings. Include Alt tags in your images, use meta descriptions, bullet points, bold and italics, etc.

All these on-page SEO techniques help you to rank your content highly on search engine results pages (SERPs). Failure to do so, only means that you are missing out by not placing your content in the prime location that is possible, and this effectively means that you are loosing out on potential income!


I just hope that this post helps to display the importance of getting your content to the most people possible. After all, the more optimized posts you have that are ranking well in SERPs, the more metaphorical burgers you can sell!

But what do you think? Do you agree with this post? Please leave your comments below.

About Matt Smith

Matt Smith is the founder and editor of OnlineIncomeTeacher. He is a Professional Blogger, SEO Consultant & Web Developer, running a number of sites from the UK. Connect with him on Twitter, Facebook, Google+ and LinkedIn.

  • Very good post: quanty+quality = success. It’s hard, it’s difficult, but here’s the difference between good and not so good SEO.

    • If I have learnt anything whilst blogging, it’s that if something is worth doing, it’s worth doing right! If you can put that extra bit of hard work and effort in, that someone else isn’t going to, you will benefit in the long run.

      Thanks for the comment Abel

  • Alexis Wilke

    Actually McDonald’s started as a “regular” restaurant. Then they picked up on the drive-in idea and thus had to be placed between people’s home and their work. That’s where they got the idea of “real estate” (location location location). That took between 15 and 20 years though. 😎

    • All very true, but I think you are missing the point! I just wanted to highlight the importance of getting your blog content to the maximum amount of people. I thought McDonald’s would be a good way of demonstrating this, as lets face it, everyone has heard of McDonald’s!

      • Alexis Wilke

        Well… What that means as well is that things don’t get perfect in one day. I do agree that today McDonald’s is known by nearly everyone. (there are still remote places that are clean of the golden arch 😎 he! he!)

        • Ah, to live in a place where nobody knows about McDonald’s. It must be paradise! 🙂

  • “hopefully this little example shows that you don’t necessarily need a genius idea to succeed. It is more about how you can get your idea to the masses that is important” I like this statement … so encouraging. Thanks for this post Matt

    • No problem Okto! I surprised myself when I though of that little statement, but it is true because you see it everywhere. Look at all the products at the supermarket, they aren’t all groundbreaking genius ideas. They are just successful because they serve a purpose and are available to the masses.

  • Pcoldiron

    Very helpful post. I like the analogy.

    • Thanks! I just hope it helps to illustrate the importance of getting your content to the masses. If you can successfully do that, then your website will be one step in-front of many other similar sites.

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  • Hi Matt, I am slowly getting through all the posts you listed in your Guide To Blogging post and this one is awesome, short and to the point and I have never thought of McDonald’s as a real estate business, but I like it and it makes sense. What it has done though has made ask, how much do you think all their property is worth? Now that I would like to know.


    • Wow! I didn’t think you’d actually go through all of them! 🙂

      I can’t remember where I got the idea from for this post, but I think it’s a good example to use. As for your question, I think you’re asking the wrong one. Instead – ‘Would McDonald’s be valued as highly if they didn’t own all this property?’. I certainly wouldn’t pay over a billion dollars for a burger recipe!!!

  • Bryan WB

    Thanks for posting so much information Matt, you’ve proved your point about not being concerned when one of your readers goes to another of your links for more advice. Thanks for the lesson.
    Bryan WB