Google Analytics – The Best Tool For Your Site


Google Analytics

When looking to track your website statistics, there is no better way that using Google Analytics on your site.  Traffic is still, by far, the best way to check how well your site is doing online, so it is important to monitor how well your site is performing.  Thousands, if not millions of website owners from across the world use Google Analytics to analyse their site statistics everyday.

Hopefully, this blog post will provide you with an overview of how you can make the best use of Google Analytics for your site.

Using Google Analytics

Adding Google Analytics To Your Website

Before we start, it is vitally important to know how to integrate Google Analytics on your website.

While you set up your website on Google Analytics, make sure that you plan it out for at least a year. The vast majority of people will start with a single domain name, however, you might have to expand into subdomains in the future where it would be difficult making any modification to the Google Analytics settings.  Therefore, Google Analytics with subdomain and sub-directory tracking should be well set up in advance.

In addition to this, ensure that you turn “ON” the ‘subdomain’, ‘Top Level Sub Domain’ and ‘Display Advertiser Support’ tracking as it will help you to incorporate it better with other Google tools such as Google AdSense and Google AdWords.


The most significant thing is to set up the right goals on Google Analytics first. You should know the right metric to calculate the overall target of your business goals. Once the goal is set, anything you do on Analytics will automatically fall in place.


When we talk about Google AdWords, you will be amazed to know that AdWords and Google Analytics can do wonders for your site. The quickest way to include Google AdWords and Google Analytics is by introducing the goals from Google Analytics into AdWords. This is actually done through an AdWords conversion panel where you would find that the goals are ready to be transferred, provided there is adequate data available.

Custom Campaigns

To remind you that while you set up Google Analytics, do not forget to activate the “Custom campaign tags” in the snippet settings. This is important especially when you want to track traffic from a definite source like an advertisement you have sited on a website and wish to add custom codes to the referral URL you have given on the ad. You can add the custom URL to Google Analytics by manually adding them to the tracking code.

Check Tracking Code

But before adding any URL to the tracking code it is crucial to check whether the tracking code is implemented properly. So how do you check the tracking code? One of the best ways is to track the source code of your website. You can check either the most important page or all the pages and then look for the snippets. If the snippets are in place, then it is rest assured that the tracking code is properly implemented. However, make sure that your website has the updated code, if you have done any modification to the code setting.

Analytical data is collected by Google. This data includes the number of visitors for every page on your website, the source of traffic, the amount of time spent on browsing and even the information on mobile devices used to search your website. Above all, the most important information is the collection of keywords that the visitors use to find you. Google Analytics quickly identifies which section of your website is receiving the most traffic and which sector needs to be rethought, reworked and reworded.

If you invest your time learning the primary keywords and integrate them in your site, you can ensure that your potential visitors are searching for you. Without proper development of the keywords or search engine marketing stratagem, your site becomes dormant and will be visited less by your targeted audience. More importantly, all the parameters and the variables are customizable in Google Analytics, which will help you to identify the strengths and weaknesses in your internet marketing strategy.

You can simply describe Google Analytics in one word – “versatile“. No other platform can match its versatility or usefulness. You can use it with the similar effectiveness as on a single page portfolio website or a hundred page eCommerce site.  The point is that you look to implement it properly so that you can look to monitor and improve every aspect of your site.

Make sure you check out our Beginners Guide To Google Analytics.

About Sumita Das Dutta

Sumita is a tech geek and a web analyst. She has also been associated with technical writing, blogging on iPhone app development, mobile app development and social media engagement. Sumita has forayed into social media optimization as well. She is an editor at Media Child Design. You can follow her on Google+ & Twitter.

  • Andi Leeman

    I have started to pay more attention and focus on Google Analytics, well, I have just installed it, so this post is needed right now as I know little about it, the WordPress analytics plugin I was using doesn’t seem very accurate plus it has stopped working properly,

    It is this stuff that can help make or break a blog and it is about time I paid more attention to it. I have relied on writing content for to long and need to focus more on the SEO aspects of the site. Fortunately I have Matt helping with the WordPress side of things and this post is going to be bookmarked for future reference. Thanks

    • Hi Andi,

      I hadn’t realized that you weren’t using Analytics before, would have encouraged you to get on it had I known. The WP plugin can only tell you so much, and they do tend to slow your site down. Using the proper Analytics is a much better way to go.

  • Cool post on Analytics – I am a fan but I definitely do not use it to its full potential. I guess I do all my split testing with Aweber. In fact, I did not know you could track conversions with this….

    I wonder how complex it is to integrate your autoresponder to it?

    Nice post Sumita

    • Hi John,

      I’m not too sure how you would integrate your autoresponder, but I’m sure there is a way. Would be interested to learn this myself 🙂

  • Google Analytics are always on the top due to their best features where you can see your website activity in a graph manner and descriptive manner as well.

    • Analytics is by far the best way to track a website. It’s just got so many features and allows you to look deep into every bit of your site to see what is and isn’t working.

  • Clair Trebes

    Excellent post Matt – thanks for getting such an informative post online!!!!

    I’ve been spending so much time looking at my GA account, and now I’m starting to really understand all this side of things, it does get a lot more interesting. Theres a lot for me to take away from this post, so thanks Sumita for writing it.

    I’ve had to bookmark it as i know I will need to come back again and again to reread this!


    • Hi Clair,

      I’ve actually been trying to do the opposite and not spend so much time on it. 🙂 I was spending far too much time on it each day looking at all the different stats and stuff. Ended up not getting as much actual work done as I’d have liked.

      That said, it is fantastic. Such a great tool to help refine a site and look to improve different aspects.

  • Y8

    Your points ar well given and straightforward to grasp. Thanks for your quality content.

  • Friv 4

    This is a superb informational article.

  • Yepi Didi

    I have integrated Google Analytics on your site. Thank you very much

  • Your points ar well given and straightforward to grasp. Thanks for your quality content.

  • This is a superb informational article. Thank you very much

  • I have integrated Google Analytics on your site. Thanks for your quality content.

  • I have integrated Google Analytics on your site.

  • Analytics is really a great way to measure traffic of your site and also help you to understand the every aspect of your website performance. Thanks for this informative article Sumita.