Can a translator plugin increase traffic to your website?
Yes, it certainly can!!! With more of the global population getting online, it is important to make it as easy as possible for visitors of your website to read your content. The vast majority of people who are online, don’t speak English, let alone read it! All foreign language users of the internet can navigate to your site, but they won’t necessarily be able to read any of your great content. That is why installing a translator plugin is so useful.
Just think of all the potential website traffic you could get, just by making your site more accessible. The internet is making the world a much smaller place, if you don’t adapt by making your site accessible, then you could be loosing out!
The world population is currently about 6.9 Billion (and growing!). About 1/3rd of us are online (2.1 Billion+) and have internet access, with that number set to increase.
Of these 2.1 Billion+, approximately 27% of people online speak English as their 1st language.
The internet is predominantly made up of English written content. Estimates put a figure of up to 70% of all sites are written in English.
This means that over 2/3rds of internet content that is written (in English), can be understood by a 1/3rd of the online population!!! Therefore, without some sort of translator, you are instantly limiting your potential target market.
I don’t think it’s any surprise to learn that Asia has the most internet users. Booming populations and economies in China, India, Japan, South Korea and others in this area, have lead to more people getting online. This means that there is increasing demand for web content, much of which is already online but written in English.
Check out our ‘Top 50 Valued Websites!!!‘ post to see how many are non-english language based!
We have taken over the world!!!
OK, maybe we haven’t taken over the world (yet!), but we have had hits on our website from over 107 countries from all across the globe! The picture above shows all of the visitors we have had to our site based on where they are from. The darker the colour, the more visits we have had from that particular country.
The vast majority of people who do visit our site are from a native English speaking country. OnlineIncomeTeacher.com is most popular in the USA, UK, Canada, Australia & India (which has lots of English speakers).
We do get get lots of hits from many of the other countries in the world, though not as many as the English speaking countries. I’d have to say that the majority of this success is because we offer quality content to our readers, but we also make it easy for readers who don’t speak English to translate our pages.
Translator WordPress Plugin
You may have noticed the ‘Translate’ button at the top of this post. We have this at the top of each of our posts and pages, allowing people to pick one of the 52 languages that they can translate it into. This great little plugin ‘Ackuna Translator‘, makes it really easy for people to read what you have written, no matter where they are from in the world.
We have used a number of different translator plugins in the past, but many of them were often tucked away at the bottom of our pages to save space. The ‘Ackuna Translator‘ places a small, unobtrusive button at the top of your post/pages where everyone can see it.
Don’t Get Too Carried Away!
Installing a translator plugin is a good thing to do for your website, but it won’t miraculously get you thousands of extra visitors! The whole point is to allow people that happen to stumble upon your site, but can’t understand what you have written, to translate it.
If you want to make an effort to increase traffic from other non-english parts of the world, then you would have to use the same methods of driving traffic, social media marketing, etc. on forign language sites. A good start may be to get your site listed on foreign search engines like Baidu & Soso.