10 Twitter Tips To Drive Traffic To Your Site

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A large percentage of my website traffic comes from Twitter. I know that many of you enjoyed the tips that I shared in my FREE 7 Day eCourse about making money from blogging and making your own website, so today I wanted to look more in detail at how Twitter can help your business.

I am a big fan of Twitter marketing! It is such a great tool that you can use to find targeted traffic for your website, whilst allowing you to network with people from all over the world.

Most people that use Twitter tend to tweet meaningless nonsense, such as what they ate for lunch! That is great for people that use it purely for social reasons, however if you are planning to use Twitter to help you market your business, then you need to be using it in a more productive way.

The best thing about Twitter is that the people using it are so diverse! It doesn’t matter what your business is about, you will be able to find people almost instantly who are interested in your niche. This allows you to quickly find people who are part of your targeted audience.

The following are some tips that you can use to improve your Twitter account and increase traffic to your website.

Driving Traffic From Twitter To Your Blog

Lets get to the point! You want to use Twitter to drive traffic to your blog/website. Twitter is one of the best social media tools for driving traffic to your blog. I use it to update all of my followers about what’s new on my websites and what I’m doing (@matt_oit). It is such an amazing feeling when you tweet about a new post on your site and people start to re-tweet it, spreading the word.

Using Twitter and Blogging Together

To get the most out of Twitter, you need to promote Twitter on your website and there are a few ways to do this. The most obvious way to do this is to display a Twitter button on your homepage, or better yet within your sidebar so that it displays on all of your website pages. This button links directly to your Twitter account, allowing people to sign-up and follow you.

Social Media Icon

Another great way to promote Twitter on your site is to display sharing links on your posts. As you can see, at the top of all of my blog posts I display ‘AddThis‘ share buttons. This allows anyone to share my posts on any of the social media sites online, including Twitter. Counters can help show how popular your posts are to new visitors.

Also, consider placing a ‘Recent Tweets’ box on your site. This will display your newest tweets that your visitors may be interested in. Ultimately, this is just another way to encourage people to ‘follow‘ you.

Promote Yourself

You need to make sure that you promote yourself and your blog on Twitter. If you can do this well, then you will be able to build a strong brand identity that will be beneficial in the long run.

One of the key parts of your Twitter profile is your bio. Write a bio that clearly states what your blog is about and add a link to your site. This sounds really easy, but take some time to think about this. You only have a limited amount of characters, so make them count. If after reading your bio, people don’t get what you are about, they won’t stick around.

Twitter Byline

The best way to promote your site is to tweet about it! Tweet about all of your new posts a couple of times a day and keep everyone up to date about everything that is happening with your site. Surprisingly, a lot of people think that if they promote themselves on Twitter, then that makes them a spammer. That is just not true! It is fine to promote yourself, as long as you do it the right way. Tweeting every 5 minutes about your new post or an affiliate link would be classed as spam. Mix it up a bit and you will be fine. Tweet about your new post, but then tweet about other things that might be related.

If you can get the right balance and learn to promote your site in the best way, then you will begin to see results.

Make Friends

Twitter is a social site, so be social! There is a whole community related to your niche out there, so get involved. Chat to people, make friends, share ideas, ask question, re-tweet, etc.

I am always amazed when I get followed by someone that doesn’t tweet. When I check their profile, they are following x thousand people, but have never tweeted a single thing. You can’t expect to make friends and build your brand without tweeting.

Blogging is a community, so find similar people that blog within your field and interact with them. The more blogging friends that you can connect with, the better your blog will be as you will be able to share ideas with each other.

Listen To Your Twitter Followers

One of the best things about Twitter is that you can get almost instant reaction to your tweets from your followers. It is important that you listen to your followers as they can tell you what is working and what isn’t. A particular post that you tweet may be particularly popular, so you might want to do a follow up post on the same subject. Similarly, if you don’t get much reaction from one of your tweets, it may be because there isn’t much interest for it.

You can just ask your followers what they like and what they don’t and why. This way you are almost treating Twitter as a tool for market research that can help you with your business.

Have Conversations

Twitter is full of people having great conversations with one another. The best ones are full of useful information that can be very helpful to you. Don’t be shy, jump into conversations, ask questions and contribute to the discussion, or better yet start your own. People are very helpful when you are nice to them, you can learn a lot from many different people and build a useful network of people.

Honesty Is The Best Policy

I think that this is important for every aspect of your business and life in general. It is very easy to tell when someone is clearly talking a load of rubbish about something. Doing that only results in loosing business. Just be honest about who you are and what you are talking about. Trust is such an important part in any relationship, whether that be a romantic relationship or simply a business relationship. People are much more likely to listen to you and do business with you if they trust you.

Be honest on Twitter. If you come across something that you really like, or that you think your followers will like, then tell them about it. If you find something that you don’t like, then also tell them about it and why you don’t like it. You may find that not all of your followers agree with everything that you say, but ultimately they will value your honest opinion, which is far more important!

Straight To The Point

I am a big fan of writing informative posts that people can read. On Twitter, this is not possible because you have a limited 140 characters to use. This means that you need to get to the point with your Tweets!

This can be a bit of an art form, but the more you Tweet, the better you will get at doing it. You need to provide maximum information with minimum characters. Keep your titles, questions, comments, etc. short and concise, whilst still being easy to read.

Any links that you want to include should be shortened. This is easy to achieve with the many online URL shortener websites that are available online. I myself use bitly.com to shorten all of my links. This is such a great tool that dramatically reduces the amount of space that your links take up in your tweets.

Twitter Backgrounds

Twitter allows you to customise your Twitter account, so you can change all of the colours and you can upload your own background image. Why is this important? Well, by customising your own account, you make yourself stand out from the rest of the crowd. You can make all of your account colours match your website colours. Check out our Twitter account to see how we did this to match our website.

The background image is the most important part of this process. You can include a lot of important information on your background image that your followers might find useful. The most obvious would be to display your website address, but you could also show social network addresses, any products that you are promoting, company logo, etc.

Here is a Twitter background template that you can use to make your own background. Download Here

Twitter Tools You Will Need

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Marketing yourself on Twitter can take up quite a bit of time, which you could be using to add to your website. Thankfully, there are some useful tools that you can use to help you. You can now follow people, unfollow, schedule tweets and so much more with some really easy to use applications that do everything for you.

Scheduling Tweets can be very useful. Think of all the people that you are missing out on connecting with whilst you are asleep! That is a huge market that you could be connecting with on the other side of the globe. This can help to increase traffic to your website by making your presence known. Of course, tweeting yourself is much better because you can interact and have conversations with people, but automating some tweets can increase your online presence.

Please leave your comments below & feel free to ask any questions.

About Matt Smith

Matt Smith is the founder and editor of OnlineIncomeTeacher. He is a Professional Blogger, SEO Consultant & Web Developer, running a number of sites from the UK. Connect with him on Twitter, Facebook, Google+ and LinkedIn.

  • Zack Richards

    Great Tip about Twitter backgrounds!!!!!

    • http://onlineincometeacher.com/ Matt Smith

      It is amazing what a difference a background can make! Don’t forget to check out our background template [above] to help you make your own

  • http://onlineincometeacher.com/ Matt Smith

    It is amazing what a difference a background can make! Don’t forget to check out our background template [above] to help you make your own

  • Video Production

    Love the article, a few extra tips to consider are:
    – Be useful to your followers; don’t be just another number in their follwers, be a stand-out character that can help them with any questions or queries
    – Be entertaining; try and show a human side to your business and make your followers smile, they’ll remember it, trust me
    – Be informative/educational; maybe not in a straight up teacher way, but being helpful about particular areas, blogs or stories of interest may spark conversation and re-tweets within your followers.
    – Be supportive; you may find it odd, but promote what your followers are doing and share it with your friends, if you take a key interest in your followers they will see you as much more than a ‘user’ and do the same in kind without you having to ask, and even if they don’t it will give you a reputation as being a friendly, trusted and approachable user, which is priceless.

    Anyone got any other extra tips to add? We can make our very own quick eBook right here.

    Hope my tips help. Good luck.

    AH
    Skeleton Productions

    • http://onlineincometeacher.com/ Matt Smith

      Some great additional tips here for everyone to consider. It’s always important to be useful to your followers :)

  • Elouise Davis

    I’d never thought of using a url shortener. Thanks for the tip :)

    • http://onlineincometeacher.com/ Matt Smith

      You are not alone! I see many people on Twitter that don’t use them. They are such a great tool that you can use to reduce the number of characters that you tweet. As I said, I use bitly.com to shorten my links, but there are many others out there to choose from.

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  • Maggy

    Matt, thank you for such an informative article. For someone like me new to any of the social media outlets it is a very valuable lesson. I was most surprised to learn that one can use twitter for more meaningful purposes rather than trivial things. The fact that twitter can be a valuable tool for promoting a business is really a turning point for me.

    • http://onlineincometeacher.com/ Matt Smith

      Hi Maggy, thanks for commenting!

      I had that same feeling when I first realised that Twitter can be used for more meaningful things, rather than the endless nonsense that some people seem to want to share with the world.

      Twitter can be a great tool for promoting your business on. The key is to market yourself to the right people. Find people who are in the same niche as you and connect with them.

      But don’t just concentrate on Twiter! There are many other great tools that you can use to promote your business. Google+, Facebook, LinkedIn, YouTube, StumbleUpon, etc. are some of the more well known, which really do work.

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    What a great web log. I like the design and the interface. Because this blog is mind blowing and designing portion is too strong and the interface is supporting the visitors and user of this blog and i like this blog to visit.

    • http://onlineincometeacher.com/ Matt Smith

      Thanks! It’s nice to hear that people appriciate the website. Makes all the hard work worthwhile. :)

  • http://recadosme.com imagens para orkut

    Thanks mat for this information I loved to read your blog post :)

    • http://onlineincometeacher.com/ Matt Smith

      No problem. Glad you liked the post

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  • Jason

    Do you use both Marketmesuite and Hootsuite?

    • http://onlineincometeacher.com/ Matt Smith

      No, both are quite similar and generally serve the same purpose. I personally use Hootsuite, I just included both to give people the option of picking their favorite.

  • http://twitter.com/AguilarSocial Mario Aguilar

    how do i setup auto reply on twitter?

  • http://This1That1Whatever.com/ David Wong

    The biggest challenge with Twitter is getting relevant followers.

    • http://onlineincometeacher.com/ Matt Smith

      True, but as long as you follow relevant people to start with, you will tend to attract more of the people you are after.

      • http://This1That1Whatever.com/ David Wong

        I am looking for consumers for things that I provide. There are many providers and those are typically the easy ones to find, and to connect with. I inquired with people doing social media and when I said I wanted to build a following of consumers for my items, the first questions back was “what is your budget”.

        • http://onlineincometeacher.com/ Matt Smith

          That’s because they want you to hire them I would think. True, you can invest money into getting targeted followers on social media, but it isn’t the only way of going about it.

          Whenever I start a new Twitter account, I search for authoritative figures in that niche. Now, instead of (or as well as) following them, follow the people who follow them. That way, you know that these people are interested in the same subjects as you.

          Another good tip is to promote other people’s work in your niche. ReTweet useful links, pictures, videos, etc. that your followers will find useful. That way, you are not just talking about yourself. People will appreciate this and see you as an authority figure in your chosen niche.

          • http://This1That1Whatever.com/ David Wong

            No question the social media folks are making money for hire building followers for their clients. That is their business and why they ask the budget question.

            All the general tips you cite are worthwhile to do. And greatly appreciated.

            It is reasonble to expect a gathering of peers. It takes a lot of effort (time and/or money) to find customers and build the relationship and retain customer loyalty.

            As for example, I recently entered into a collaboration producing a smartphone app with a Tarot deck creator. She is already in the Tarot circles. On Facebook, we are mingled with other Tarot deck creators. There is a lot of buzz going on with daily postings from one and all. This is all being done with the intention of attracting buyers for the Tarot material. That is the hard part. We all gather around to praise and pat each other on the back. But we really need to attract customers. Therein lies the challenge which is no different on Twitter than on Facebook (or Google+ for that matter).

          • http://onlineincometeacher.com/ Matt Smith

            Yes, no matter what social media platform you use, you face the same challenges. Getting clients/customers is always going to be tough (especially when first starting), but as you gain a following, you’ll find it easier.

  • http://onlineincometeacher.com/ Matt Smith

    Yes, I’m keeping an eye on Twitter advertising to see how it turns out. Searching for relevant keywords is a great tip though. Not only can you find people/companies to follow, you can also find out what people are talking about as well.

  • sumit

    very nice tips ,very useful tips for newbies.I am going to start my twitter from beginning along with your tips.thanks for sharing such a great article.

    • http://onlineincometeacher.com/ Matt Smith

      No problem Sumit! Glad the post helped and I’ll look forward to seeing you on Twitter.

  • http://twitter.com/tyronne78 Tyronne Ratcliff

    Hey Matt,I heard they have twitter PPC, have you tried it? Nice twitter tips by the way.

    • http://onlineincometeacher.com/ Matt Smith

      No I haven’t tried using them yet. Have you? If so, how have you found them?

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  • http://www.facebook.com/ted.bergman.37 Ted Bergman

    Thanks, Matt. Lots of easily digestible info for a newbie like me.

    • http://onlineincometeacher.com/ Matt Smith

      No problem Ted, glad you found it useful :)

  • Liza Gabbert

    Thanks for sharing your tips.

  • zay

    awesome tips, i am definitely going to use that above guidance, @ irtouring

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    tips are really awesome… started using it…

  • Joseph

    Matt, in fact you have in-depth knowledge in online marketing. I really love these pieces of information provided. Very superb indeed.