5 Reasons Why You Should Outsource Your Facebook Page Management

Facebook Page

Image by ‘Spencer E Holtaway’

Facebook has been the new directory of many businesses online. Almost all businesses are maintaining their own Facebook visibility in the hopes of maximizing social exposure. In this article, we will talk about 5 Reasons why it’s good to outsource Facebook Management to a third party services provider.

5 Reasons to Outsource Facebook Page Management

1. Expertise

When we are experts in a certain task, chances are the work we produce will be of a high quality. The same can be said in outsourcing particular work to an external third party services provider. Established outsourcing firms are (hopefully) good at what they do and really focus on their services. They make a living providing services, so if you pay them, they will be obliged to do the job well!

Look for Facebook page managers, let them do the job at a reasonable negotiated price, and let them do their thing as for sure they are more knowledgeable than you and are surely better equipped at doing the task more effectively. Creating, managing and maintaining a business Facebook page is not that simple to do effectively, so let the expert guys do the job.

2. To accomplish more things

Not having enough time for other ventures or personal stuff? Outsourcing tasks will give you more room to focus on your business’ core services and products. A Facebook page reflects the image and information about a certain business entity, so it is vital to treat the page seriously and take care of it by devoting enough time for it.

Of course, your actual body of everyday business work is more important, its vision mission, services, product offerings’ quality and customer satisfaction should be paid attention to. So it will be beneficial to have someone do the social networking tasks for you while you do your own thing, this will ensure the best results for both tasks.

3. Save money

Chances are that third party service providers are alive as they offer great services at reasonable and lower prices. Hiring an in house team to do the task may be more costly and may require more effort such as training and doing researches for all sorts of data for your page. Outsourcing the services may save you time, effort and money, but ensure first a great negotiation before deciding.

4. Concentrate on your competitive advantage

One barrier to financial success in business is all that pesky competition! Again, networking the business to your target market is extremely vital to gain reach and exposure to keep those clients or customers coming in. Hire people to do it for you and you can concentrate on your own tasks in improving your products. Have the resulting extra savings and invest those funds in your research and development tasks to strengthen your business!

5. Efficiency

In business and in all things for that matter, time is really of the essence. Having other experts do other tasks for you will result in a more fast paced and higher quality of work. You will then again have enough time to do all the other things. Having more time means having more opportunities for all sorts of things. It will give you space and more peace of mind too.

Check out our ‘Facebook Insights Overview‘ post

Whether you decide to outsource this task to others or you are confident to do this yourself, let us see why managing your business Facebook page is important.

First off, Facebook is really the most popular social networking site and using this will sure great exposure about everything about the business. One measure of how informative or interesting your page is the number of Likes. So work hard to attain Likes as they reflect credibility, boost exposure, and will strengthen loyalty. To manage your page well and gain those much helpful Likes, here are 10 helpful tips for you:

Facebook Page

Image by ‘Ksayer1’

  1. Some people are shy or hesitant to do this, but feel open to ask and invite friends, families, and colleagues to Like your page. They will surely be your first supporters, more so for building up fans in the initial stages. You can do this by using the Invite function in Facebook.
  2. Have a huge noticeable “Like us on Facebook” sign on your business website, create a URL to your page for users’ convenience.
  3. Generate contests and promotions in your page. Announcing give-away’s there too will help attract more Likers or fans!
  4. This is important, create profiles in other sites too like Twitter, and make sure to link your Facebook with other platforms such as Twitter to create more mediums of exposure.
  5. Regularly post updates about your business and other articles or stuff related to your venture. Trivia and mind boggling information will surely help in attraction.
  6. Pay attention to images all around your page. Ensure high quality, related, and interesting images in your cover photo and albums. Videos too will help, and those eye candies will surely help your cause.
  7. Tag people in those photos and videos, and encourage fans to do the same to further maximize interest and reach.
  8. Create a mutual understanding with related businesses by Liking their pages too for this might give you new penetrations to new niches.
  9. Offer discounts, freebies, or privileges to those who will Like your page. This is a sure-fire way to garner Likes!
  10. You can do the manual old fashioned way of sending Email blast invites for having your targets to Like your page.

If you are resourceful enough, hire an affordable third party Facebook manager that has the expertise to maintain and boost your Facebook page for you. Having a social marketing supporter too will help. With the right price, and having negotiated that they will consider the tips we have discussed here, you will surely reap the rewards of an expert’s output in your Facebook page, and getting that reputation boost and success will soon be within reach!

About Celina Conner

Celina is a Yoga Instructor, a holder of a Marketing Diploma and a mother of a beautiful daughter, Krizia. She has a passion for cooking and formulating vegan recipes. You can learn more by following her on Twitter or Google+.

  • Andi Leeman

    Some great advice here, outsourcing can save a lot of time and effort, I manage a Facebook page for my boss and soon will be trying out some of your tips like offering discounts, freebies, or privileges and would like to look into contests and competitions.

    Today I got brave and I am trying out the promote a post thingymabob, I don’t like paying to show posts to people we have already paid for once before using Facebook ads however we will see how it goes.

    Great post Celina.

    • Yeah, I don’t like the fact that you have to pay to “show” posts to your own people that have liked your page. One thing that really annoys me about Facebook!

      Apart from that mini rant – yes, outsourcing can be a great idea. Think I might look into this myself.

  • I love being able on concentrate on the thubgs i need to get done and let the experts do their thing!

    • Hi Robert,

      Yes, me too! It can be a bit distracting to focus on social media when it takes up some much time. Especially when you should be working on other important things. That’s why it could be a good idea to consider outsourcing it to someone else.

  • The visual aspect of Facebook as certainly taken importance since the timeline update. I see more success with images and videos than other types of updates.

    Sounds like you have been doing well with your own promotion Charlene. Thanks for the comment 🙂

  • sometimes it’s risky to outsource your facebook be it personal or business account because errors can affect your status or reputation. However, it can be possible if you will just take the best facebook tasks to your assistant to make things safe for your name and your business’ name.

    • Hi Matt! I suppose it can be risky if you are not 100% confident in the person that you outsource to. That’s why it’s SO important to know who you are outsourcing too. What experience do they have, what ideas do they bring to the table, etc.

      If you are comfortable with the person who is managing your Facebook page (or any work for that mater) then you will be able to use that free time to work on other aspects of your business.

  • Some good points here Celina. Thanks.

    Facebook is about engaging fans which means it’s important to be a big part of that engagement. Even if your VA, or whoever does your Facebook page for you, knows you well, they’re not you.

    Building a fan base on Facebook needn’t take a lot of time. You can grow a great fan base by engaging with other popular Facebook pages. And not just in your area/topic.

    1.Go where your fans go and engage them there (on other people’s/business’ pages.

    2. Share, comment and “like” popular people on their pages.

    3. Offer helpful advice to anyone on those pages asking for help.

    4. Congratulate people, and offer goods wishes to when ever you can.

    5. If they link to their blog posts on their Facebook page, post any comments you have on their pages.

    In other words, get noticed by other popular Facebook page owners, and make friends with them, start sending the odd email congratulating them for example.

    Do all these things for a round a month or two, and then you can ask them to share your stuff too (if it’s of interest to their readers/fans, of course).

    15 minutes a day, or 30 minutes every 3 days, is all it takes. And it’ll be more genuine because it’s coming straight from you.


    • Great advice Tom!

      Doing a little bit on a regular basis can help to grow your social media following.

      • Thanks Matt. Appreciate your response. Cheers!


  • claire yue

    I use facebook recently,and want to know how to find facebook outsourcing team?

  • Thomas Methew

    Great share,
    This must be one of the most important aspects of anyone trying to run a business or promote a message, the reputation of your business will have a direct impact on the bottom line of your balance sheet, having negative reviews can surely damage future potential work. and Facebook plays a very important role these day in online branding.
    keep sharing posts like this.

  • The 5 Reasons Why we Should Outsource our Facebook Page Management is good enough to open peoples eyes. Thanks for such a valuable post. The information is pretty very nice along with good layout.