I get asked often by my readers, “How often should I post on my blog?”, and I always give the same answer – “It’s up to you!”
There is no definitive answer because it often depends on the individual and the type of blog that they run. For example, someone who runs a blog in their spare time about their hobby, may only have time to write a single post per week. They may have other commitments that take priority, or they may just enjoy posting now and again when they feel like it.
But what if you run a full time blog?
Well, again there is no definitive answer to that, it depends on you! I’ve read many articles in the past about this subject. Some suggest you should be posting every day, whereas others say a couple of times a week. In my opinion both are right and both are wrong, let me explain…
Positives & Negatives Of Posting Everyday
If you are planning on creating a successful blog (or website), you need people to be able to find it and the best way to do this is to get search engines to list you. The more pages your site has, the more likely people are to find it! Now, that is a very simplistic way of looking at it as it’s not that easy, but larger sites do tend to rank higher than very small sites with only a handful of pages.
Of course, posting everyday requires you to write everyday! You will need to have a different subject to write on everyday and keep churning them out on a consistent basis. You need to make sure that the quality of your articles is maintained, whilst being interesting to your readers.
I’ll be honest and say that posting everyday is very hard work. It can be a great way to promote your blog, but often writers get fatigued and the quality of posts slips. But if you can do it, then hat’s off to you!
Positives & Negatives Of Posting A Couple Of Times A Week
Regular readers of this website will know that I like to post a couple of times a week. I find that doing it this way enables me to write better quality posts that my readers will find helpful. I do this by writing posts that are quite lengthy, usually around 1000 words, and packing more quality information into them, compared to posting short posts everyday. An added benefit of this is that longer posts can be optimized for search engines using more On-Page SEO techniques.
Only posting a couple of times a week does mean that your site will take longer to grow and get established. Traffic may take longer to build up initially, but if you make sure that your posts are of a high enough quality, then people will find them.
I use this method because not only does it allow me time to plan out my articles, but I’m able to dedicate time to actively promote my site, which is something that everyone needs to do to attract visitors.
As I say, I don’t believe there is a right way and a wrong way to how often you should post on your blog. It depends on you, the time that you have and the way you like to work.
However often you choose to post, I do suggest planning out a content schedule and sticking to it. If you intend to post everyday, then stick to it! You will only end up loosing visitors if you post every day for a month and then once a fortnight after that. You need to think about your readers, they will come to expect daily posts if that’s what you have been supplying up until that point.
Similarly, if you choose to post a couple of times a week, commit to posting on certain days of the week. It doesn’t matter whether it’s every Monday and Friday, or Tuesday and Thursday. Not only will your readers come to expect new articles on those days, but it will motivate you to getting your article finished for your deadline.
You could even take it one step further and set a deadline time that you publish at. I tend to publish my posts at between 5-6pm UK time. This is because people in the UK are just finishing work and people in America are just waking up, so its a prime time for people to get online and visit my website. Whether or not that actually makes a difference is debatable, but it works for me and I like working to a deadline.
How often do you post on your blog? Let me know below, and leave any questions and comments and I’ll try and answer them for you.