Blog Writing Tips – Use Traditional Story Telling Techniques

Write Better Quality Content For Your Blog

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Sometimes, when a blogger is more concerned with monetizing their articles, he or she forgets to make sure that what the reader is actually reading is of high quality. If your audience finds your content dull and boring, you risk losing customers.  So, how do you make your material really interesting (or at the very least keep it from getting stale)?  Well, you need to use blog writing tips!

You can go back to basics and use the traditional story telling elements that you learned about in school. Even if your blog doesn’t really “call” for creativity, since you might run a technical corporate blog for example, you can still add some spice by using the blog writing tips listed below:

Blog Writing Tips

Use Anecdotes In Your Introductions

One of the easiest blog writing tips to draw your readers in and get them interested within the first few sentences is to lead with an anecdote.  That is something that has personally happened to you or a friend, that you can use as inspiration for writing the article in the first place. I didn’t use an anecdote technique in this article specifically, but it really does help “set up” your article in a really interesting way.

Of course, your personal anecdote will have to connect to the entire article. Let’s say for example you own a blog who’s target audience is CEO’s, CFO’s and other managers. You want to write an article about how bosses should really appreciate their employees to boost morale and encourage more productivity. Your personal anecdote could be a about a boss who treated you really badly and caused you to quit your job. You could simply start with “When I was 16 years old, I got my first job working at the local pizza parlor…”  You can then tie in how even though that wasn’t a corporate job, employers still need to give their employees “thanks” every now and then. Then you can really dig into the meat and potatoes of your article.

Strong Character Development

You also want to make sure that the audience can connect with the characters in the story. If you’re writing in the first person (from your perspective), then naturally you will be the main character of the article. If your audience is able to connect with you (the character) and actually like you then they are more likely to be invested in the article. You can achieve this by giving your audience adequate background about yourself or inserting some humor. Don’t be afraid to veer off from the stiff, third-person point of view. I once read an article that was told from the perspective of a cat. It may seem a little quirky, but it just shows you how many options you really have.

Solidify your Setting

“Setting” is something that is really important when doing fictional writing, but it is still a really important blog writing tips. Your readers need to know where they are—the present, past, or near future—and they need to get in the right mind frame. The setting helps set the mood and prepares them for what they are about to read. This is successfully done using descriptive word choices. Let your creativity take you where you need to go. Again, if you choose to use an anecdotal introduction, make sure you give enough detail so your audience knows, not only that they’re in the past for example, but what facility there are in so they can envision the story better.

Add Suspense

Last but not least on our list of blog writing tips, you want your readers to not only read your introduction, but read the entire blog post.  To do this, you need to make sure that you don’t say all of the “good stuff” right away. Don’t make it so ambiguous that your reader doesn’t know what’s going on, otherwise he or she will probably just navigate away from your blog.  Try to withhold enough information that he or she needs to know what happens next. An easy way to accomplish this is to ask a dramatic question that isn’t answered until the end of your story.

But what do you think?  Do you use these blog writing tips in your writing? What other blog writing tips do you use to write your own blog posts?  Let us know by leaving a comment below!

About Matt Smith

Matt Smith is the founder and editor of OnlineIncomeTeacher. He is a Professional Blogger, SEO Consultant & Web Developer, running a number of sites from the UK. Connect with him on Twitter, Facebook, Google+ and LinkedIn.

  • Andi Leeman

    Hi Susan, great post, sharing true stories and experience is great for many reasons, the posts look real to start with and not some dodgy outsourced to the Philippines bland style post. It draws people in, makes them know you are real and that you are/were like them.

    It is so inspiring if you meet a blogger/marketer/author doing well and then discover they too were once in debt, stuck in a long tiring job only to find that they worked themselves free. It gives hope and adds a full new human dimension to the writing.

    My favourite tip and I like to think I succeed with this (some may say not) and that is to write as if I were talking to a ‘friend of a friend’. Not too nerdy or technical as if I was talking to a teacher or an authoritarian figure and not too friendly with relaxed slang based language. Close enough without being too distant. I hope that made sense lol.
    Anyway great article.


    • Hi Andi! Yeah, Susan did a great job writing this post for our site. Lot’s of great tips to help people write better content.

      I’d agree with you, that it can be inspiring to read about other peoples stories. Especially when it involves them building a successful life for themselves. I think it’s easier to identify with someones personal experiences, rather than reading a ‘to-do list’ of things to be successful.

      Thanks (as always) for the comment Andi!!!

  • Alexis Wilke

    Interesting points. It sounds like what I do without always really paying attention, except for the “do not divulge everything in the first sentence.” Although many times even if you say the answer in the first sentence, without the details it may not be understood by your readers (assuming they’re learning from your website.) But it is a good practice.

    Actually, on my end I write a whole teaser which includes a picture, that defines the point of the article without giving the answer. This goes to my RSS feed and other websites. If you want the answer… you’ve got to click on that link.

    Cool post. Oh! And I like the question “But what do you think?” Made me laugh. Susan’s British? 😎


    • Hi Alexis! Yeah, I know how easy it is to make the mistake of giving everything away in the first paragraph of a post. Did that a lot when I first started blogging, but I have gotten better at not doing that.

      Pictures can also be a good way to tempt people to click onto a post. I’m a big fan of getting the right picture for a post, it can say so much about what the post is about.

  • Hi Susan,
    interesting stories and anecdotes cause, that your posts or articles are more “personal”, and, thanks to it, they are more readable.
    BR, Chris

    • Totally agree, posts that are written in a personal way seem to be much more readable. Quotes, anecdotes, jokes, personal experiences & opinions, etc. all help to make it that bit more personal.