Working hard to drive traffic isn’t the only factor to improve your eCommerce website. Millions of websites are following this strategy and only a small minority are getting any success. Why? Well, apart from setting up your online store and attracting visitors, you need to make it easier for customers to shop and offering high-quality products are of paramount importance.
This article is all about how to simplify the process of customers that purchase products from your shop and how to get them to keep revisiting. Having said that, I have to bring to your consideration common frustrations experienced by many shoppers when buying online! Knowing this will give you a clearer idea on how to improve your eCommerce business to convert more leads to potential sales.
Shopping Cart Dilemma
One of the nightmares confronted by most eCommerce website owners after setting up an online store and driving in enormous traffic, is shopping cart abandonment. After investing a lot of time and money, if your business isn’t bringing in revenue, it would hurt a lot.
The main reason for shoppers abandoning their shopping cart is when they have to fill in tedious forms while placing orders. Customers don’t want to waste their time doing this sort of thing, especially when we all seem to be living more hectic lives. To overcome this issue and convince the customers to convert them into potential buyers, you need to streamline your checkout process.
Magento ‘One Step Checkout’ Extension
Magento is a scalable eCommerce solution, designed to help businesses grow and succeed online. Over 150,000 businesses, including some of the world’s leading brands, use them for their eCommerce business. Magento is owned by eBay Inc., giving it access to world-class, branded capabilities, including; eBay Marketplaces, PayPal, GSI Commerce, and others.
Well, Magento has come up with a specialized extension to put an end to miserable shopping cart abandonment. Their ‘One Step Checkout‘ extension could do wonders for your business. Learning the features and benefits of implementing this extension in your website would offer a great deal of insight and allow you to improve it. In a nutshell, it is an effective extension that has the ability to simplify the shopping cart process. The following features would clearly suggest why it is vital to implement this plugin in your eCommerce website.
- Simple and easy to use
- Multi-language support
- Geo-IP feature to locate countries and cities
- Allows adding multiple products
- Simplifies checkout page to single page
- Supports default Magento options
- Allows comment option before order placement
- Automatic shipping rate updates
- Address book option to save addresses
- Option to edit checkout page title and description, etc.
Improve Your eCommerce Website
The check out process of an eCommerce website is by far the most important part to get right. Implementing the one step checkout extension would be a good way to prevent customers leaving your page and keep them engaged. Instead of directing your customers to different pages to fill in forms, you streamline the whole process by allowing them to enter everything on a single page. By implementing this on your website, conversion rates will be significantly improved (up by at least 25%), so making it easier for the customers will help to increase conversion rates.
So, to maximize your profits, you need to minimize the drop-out percentage. Each and every customer means a lot to a business and allowing customers to enjoy trouble-free shopping is the only way to up your revenue. I hope everyone who has read this article would have developed a better idea of what one step checkout is all about and how to use the tool effectively for improving your online eCommerce website.
Do you run your own eCommerce website? Have you made changes like this, and if so, did you see an improvement in your conversion rates? Have any of you had experience with Magento? Please let us know by leaving a comment below!