5 Reasons Why Personalizing An Email Is Important

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5-Reasons-Why-Personalizing-An-Email-Is-Important

Every day, millions of Internet users receive emails that they immediately toss in the trash or mark as spam.  Although great deals of these emails are indeed unsolicited spam, some are actually developed from legitimate companies sending various advertisements.  One of the biggest reasons why these emails get tossed immediately is due to the fact that they are not personalized.  But why is personalizing an email important in today’s market?  Well read further and we will explain.

1. Connections

Email marketing can have an improved clickthrough rate by approximately 14% if you personalize the message for the individual. If an email includes the recipient’s first name following “Dear” (e.g. Dear John, Dear Mr Jones, Dear Susan, etc.) it is much more likely to be read – out of curiosity if nothing else. Messages need to have that interpersonal connection in order to provide a greater impact to the reader.

2. Reduced Fear

In today’s online world, bots send out spam without regard of personalization. For many people, the message is immediately deleted if it contains, “Dear Friend” simply out of fear that it may be malware of some kind. There are so many scams on the Internet right now that placate to a person’s ego and try to sound like they are being singled out. As more people are becoming aware of this ever growing problem, messages that are not personalized are being removed or marked as spam never to be seen again.

3. Trust

When it comes to eCommerce or online services, there needs to be a certain level of trust in order to keep your customers happy. Without using a person’s name or personalized information pertaining to the individual, this trust is greatly reduced. Think of it this way, would you trust a message of a bank error in your favour if the email simply stated, “Dear Beneficiary?” That line right there would throw up a red flag to many people looking to keep their information safe.

4. Effort

Some Internet users view personalizing marketing emails denotes a form of effort in order to gain his or her business. If you merely set up a bot to send out various amounts of information without adding that personal touch, readers could be dismissive of your material for you didn’t show effort in gaining his or her approval. This happens more often than you may realize, and it can be akin to customer service. Adding that personal touch shows that you are putting some effort into making the customer happy.

5. Beyond a List

Adding personalization to emails proves to your audience that your organization is going above and beyond the simple email list that could have been purchased by a number of outlets. Many recipients don’t appreciate these lists and wish there was some way to remove themselves. As many lists exist that have been obtained using questionable tactics, personalization adds more appeal to your audience and demonstrates that your ideals involve more than just a list of addresses.

While email marketing today is what flyers and postcards were in the 80’s, it is still a very effective method of engaging consumers. If you use a list that your audience actually subscribed to, the marketing is that much more powerful as he or she is interested in your material to begin with. Add a bit of personalization to your email marketing platform and see how well it works for you.

About Ken Myers

Ken Myers is a father, husband, and entrepreneur. He has combined his passion for helping families find in-home care with his experience to build a business. Learn more about him by visiting @KenneyMyers on Twitter.

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  • There’s no doubt that personalizing emails is important. It’s important for your mail to stand out the cluttered inbox of your subscribers.

    It directly taps the mental schema of your subscribers.

    Great post.

  • Hi Ken,

    I think “Hi Ken!” works better than “Hey you!”, lol! Smart points here because I trust whom I know as a friend. I distrust anybody addressing me as “Dear” :)….even though I appreciate the kind sentiment.

    We believe in people who use our names. Folks who use the best sounding word in the English language – “Ryan” – well, I trust them, and I just plain like them too.

    Get personal, it ain’t about business. Each point rocks but I feel the going beyond stands out. What makes you more than the average list builder? Being human, and being personable, and making someone feel special by using their name. I do it twice or 3 times for each comment, even if it makes me sound like a stalker.

    Thanks Ken 🙂

    Ryan

  • Personalizing is very important as you are building a relationship behind the screen! Emails are unable to communicate the exact emotions and tone but by personalizing it, it is has more human touch. After all, what is your ultimate aim for sending emails?

    You know what I mean 😛

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  • Mojammal Nur

    good post

  • rayanoct088

    Email is used in too many reasons either in personal or professional terms. In that case this is an amazing beneficial process flows which are the ultimate guidelines to make the email secured in all the way. Obviously this is important for all to make the email secure in all the way. In that case this is an ample opportunity for all to personalize the email smoothly. Therefore one could draw the conclusion that if anyone tries to make the email secure then above mentioned guidelines are very much effective.

  • Amy

    With all the emails we get on a day-to-day basis I think it’s nice to have a little personal touch.

  • cute angel

    Great article.

  • Aletta Arganaraz

    Love the idea from Singlewire about setting up an automated personalized email to send to your sales reps when a relevant lead needs to be followed up with!

  • Gustavo Woltmann

    People are definitely wary of email spam these days, personalization is more important now than ever.

  • Love
    the idea from Singlewire about setting up an automated personalized
    email to send to your sales reps when a relevant lead needs to be
    followed up with!

  • You might as well not bother sending certain emails unless they are personalized. This article gives the facts and proof why.

    Thanks for the great insight.

    Benjamin 🙂

  • I prefer the email templates that Constant Contact has because their research bears out what actually draws people in. While it’s pounded into everyone’s head that subject title is important, basic email is moving beyond 2 to 3 columns and becoming more interactive and visually stimulating.

  • Personalizing is very important as you are building a relationship behind the screen! Email
    is used in too many reasons either in personal or professional terms.

    Thanks for sharing.

  • good post.

  • Yes, good post and thanks for your info….

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  • I think email marketing is a very effective tool and by personalizing it as you have shown in the examples above can only help increase conversion rates.

  • Email marketing is indeed a great way to increase user engagement. It also increase conversion rates and personalizing emails can bound users and give your email a personal touch. Great Post. Thanks for sharing it.

  • Nishant Maliakel Oommen

    Nice post, Recently I came across an article that highlighted the importance of email marketing. Based on the study, For every one dollar spend on email marketing the ROI is $45.52. Which is really cool, under the condition that you target the right audience.

  • www.braintech.com.ng

    nice article keep it up boss

  • SD

    completely agree with these! great post.

  • Facts are something that we are do not regards very serious and because of that we have been missing out on many things.

    Thank you so much for sharing these tips that will have to be implemented for results to be seen

  • Mirian Lopez

    Useful information i really appreciate this.

  • Love your content! These are useful!

  • Antonette Mait

    I totally like the ideas this article provided. Thanks a lot.

  • Great publish! After all I got a webpage from where I can in fact obtain valuable data that I was searching. Keep updating us!

  • Hey Ken,

    This is indeed very important for any business to write personalized email. Even if it is a mail merge or mass emailing, we need to be very careful about sending the email to people which look like a spam.

  • great post

  • #seotips I need

  • Nowadays ‘Mailchimp’ has taken the customization to next step and also almost replace ‘Feedburner’. Great informative article with detailed insights and tips.

  • Giving a personal touch to the emails help to build trust. People are habitual of getting marketing emails all the time and them simply pt those emails into the trash. To avoid your email to fall into the bin it is always necessary to establish a personal relationship with the receiver.

    connections always work the best.

  • Peter – RiseandClaim.com

    Awesome post!

    Having recently started up a blog I can’t wait to start sending out amazing emails to my subscribers. With the help of this post I can make them that bit more engaging and interesting for the reader.

    I personally hated signing up to interesting blogs, only to receive lacklustre emails that only wanted me to buy something from them. Emails that provide value are to be respected and that is what I think everyone should be aiming for!