Mobile Marketing: Using Foursquare & Location Data

The results of a good social media marketing campaign can result in reaching millions of people online, resulting in increased referrals and brand recognition. One of the most frequently overlooked portions of a social media marketing campaign is mobile marketing and local search engine marketing. Potential customers are using their […]

4 Reasons Why Your eCommerce Store Shouldn’t Rely On Google

If you have a need to boost traffic and increase the number of people coming to visit your website, you may think that the only way to do this is to rank higher in the Google search results. Over time, this might become a large part of your marketing strategy. […]

8 Top Tips To Help With eCommerce Website Design

Each and every one of us has, at one point or another, been on an eCommerce website.  We buy clothes, food, entertainment, furniture, holidays, etc. all via an online shopping portal as it is seen to be easy to do.  It is only easy due to the design of the […]

Using ‘Facebook News Feed’ For Your Online Marketing

Facebook is the world’s largest online social network – making it an ideal place for brand marketing. Apps, ads, and your own business page allow you to establish a marketing strategy that has the potential to reach millions of users.  But, it is important to be aware of where the […]

How ‘One Step Checkout’ Can Improve Your eCommerce Website

Working hard to drive traffic isn’t the only factor to improve your eCommerce website. Millions of websites are following this strategy and only a small minority are getting any success.  Why? Well, apart from setting up your online store and attracting visitors, you need to make it easier for customers to […]

Who Killed Subscription Commerce (And Is It Really Dead)?

Most people will tell you that subscription commerce is the new non-subscription commerce.  Not many will start at the beginning and talk about the death of this form of marketing.  To be fair to this tried, tested and seriously over-done sales model, it’s not actually dead.  Languishing maybe, on life […]

Beginners Guide To Google Analytics

Google Analytics has fast become one of the most popular website Analytics applications used by web designers and online businesses today. If you’re not yet familiar with its wide range of tools, or if you’re yet to be convinced that Google Analytics is for you, here’s what it’s all about… Is Google […]

7 Time Management Tips When You Are Running Out Of Time

Being busy is not always a bad thing, especially not when you are good at time management and managing your activities.  But when being busy stresses you out and frustrates you, you may want to stop for a moment and ask yourself: Why am I running out of time? What […]

A Business Can Dream: Advertise on Google’s Homepage

The stark-white surface of Google’s anchor page is no longer pristine. Who dared violate this virginal space? Apparently, the only suitor good enough to advertise on Google’s homepage is Google itself. They took advantage by inserting an ad for their new tablet device, Nexus. It is the largest piece of […]

3 Lessons To Learn From Big Brands & Their Social Media Mistakes

Let’s face it, it’s hard to always be politically correct, even for brands and big corporations who have people working overtime to keep their images untarnished and focused online. After all, in our highly connected, modern lives, even big corporations have human faces and make human mistakes.  Add in social […]