Social Media Certification – Is it Worth Your Time?


These days, businesses, celebrities and even pets have their own Facebook pages.  E-Marketer recently projected that 63.2% of internet users will visit a social network this year. Given all of this social media activity, it’s no wonder that more and more people feel the need to embrace and learn more about the technology. Noticing the growing need, numerous social media courses have popped up online (and offline) promising to make you a social media guru. But how much do you really know about these social media courses, and is social media certification worth it?

Social Media Course

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What Do The Social Media Courses Cover?

Social media course content will vary program to program.  Each course will cover the same main principles of using the social media to promote and market your brand/company. Some people are so overwhelmed by all of the options available to them, they can’t even begin to develop a strategy or plan of attack. That’s where these online social media courses come into play.

These offer you the chance to learn as much (or as little) as you like.  Classes can cover anything, from a broad overview of social media itself, to tips and tricks on growing your online community. They promise to teach you how to use your social media profiles and accounts together, to prevent inadvertently sabotaging your overall goal. Certain classes even cover ways to implement an effective online marketing strategy. So now that you know what they cover, who, if anyone should pursue these programs?

Who Should Enroll For Social Media Certification

From the stay-at-home mom looking for tips on how to grow her online presence, to the marketing professional looking  to develop the next great online campaign. Most programs offer something for everyone, you just have to find the one that works best for you, your goals and needs. It’s likely that some aspect of your life will be affected by social media, so the courses honestly work best for anyone who simply want to learn more.

Choosing The Right Program For You

Social Media Certification

If you’ve decided this is a path you’d like to pursue, you’ve probably realized that there are a lot of options to choose from. A quick search of “social media certification” unearths an endless list of institutes, organizations and universities, offering to make you a better social media user. HootSuite, Drury University, and Emerson College are just some of the big names offering comprehensive, educational courses. There are numerous other options, but for every reputable entity, it’s probably a safe bet there are five more that are total scams.  Watch out for the ones looking to simply make a quick buck off of your desire to learn more.

It is your responsibility to not be fooled by them! Exercise due diligence and proceed with caution as you navigate the numerous program offers. Be wary of any offer you see that’s too good to be true. Before signing up for anything, it’s smart to ask some or all of the following questions.

  1. Is the program offered by an accredited institution of higher learning?
  2. How long is the program and what does it cost?
  3. Do all participants who pay the course fee receive certification?
  4. Is it considered to be a selective admission program?  If so, what are the admission requirements?
  5. Does the university confer transferable college credit upon completion of the program?

These questions will just give you a better idea of what you’re getting yourself into and will keep you from making any rash decisions. Online activity and interaction is advancing at a rather rapid rate, so gaining a better understanding of the digital landscape couldn’t hurt, just do so wisely.

But what do you think?  Would you consider signing up to one of these social media courses?  Perhaps you have in the past, if so how did you find it?  Did you find it useful/worth your time & money?  Let us know your views by leaving a comment below!
Thank you to my Guest Post Author: Katheryn Rivas 

Katheryn Rivas frequently researches and writes about a variety of topics, yet her main interests include education and the validation of accredited online universities. For questions or comments, she can be reached at katherynrivas87@gmail[dot]com.

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