SEO Projections For 2013


SEO Projections

It’s only a few days into 2013 (Happy New Year) but it is a good opportunity to take a look at some predictions of what may happen in the next 12 months. With the many updates Google had published in the world of SEO, we’re not sure how exactly SEO techniques will function in the next year. However, it won’t hurt it we discuss some of our SEO projections either. In this page, we’ll try to make our fearless forecasts about what to expect on the strategies of optimizing your websites and contents to still top the results pages in search engines.

Top 4 SEO Projections

1. Content Stays As King Of The Digital Universe

People are in constant search for quality content, as they find useless articles online. As a webmaster or online marketer, take advantage of producing great content to offer searchers. Make sure to write relevant topics that can last for years. The tone of your writing should be writing and helpful and not technical. This will make or break your SEO endeavour.

As well, your posts must be published accordingly in the right time. Learn the best time when readers are most likely online to view your updates. Developing optimal content requires hard work but this will eventually pay off benefits such as traffic and conversion as you deserve.

2. Social Sharing & User Feedback Are Golden

The influence of word-of-mouse marketing is strong in 2013, as Google raises the value of social signals in positioning search results. Consider having social sharing buttons in your site, not only in the homepage but also in every article. Persist to have a good rate from the number of shares in Facebook, tweets in Twitter, recommendations in Google+ and more of these social media.

Your brand must be shareable to encourage more followers to lead to your website. Even more important for a continued SEO success is to optimize your profiles in these social networking channels.

3. Guest Postings Decrease In Weight

While guest posts have been trending as a great SEO practice this year, Google will have to punish those guest posters and webmasters accepting irrelevant articles in 2013. Alongside Google Panda and Penguin updates, Google will release a whole new bunch of similar site polishers for the benefit of readers who are searching for truly related and valuable posts.

To a certain extent, link-building can remain as a dependable SEO tactic. However this time, you must make sure that links are made and connected only to sites with similar niches to cater to people with fairly similar interests.

4. Google Trusts Author Rank

SEO Projections

An example of what your search results will look like in Google SERPs when you use ‘rel’ tags.

If you’re still not aware, Google has released a simple snippet of code to authenticate authors for all their posts on the web. The search engine will base and measure quality of content on the authority and reputation of the individual author.

For instance, if you’re a content developer, writer or copywriter who contribute contents not only to your own blogs but also distributes posts to other blogs, it would be very advantageous for you to include the ‘rel’ tag as part of your back-end codes. This tag is called the Google Author rank markup, which is projected to be another big factor in search engine ranking. This markup functions to link all your articles and include them as part of your profile in Google+. Once linked, viewers will see a headshot of you beside the title and short description of your article in the results page.


Keeping up with Google updates is like putting yourself in a rat race. In short, you might never win! However, you can still make the effort of knowing what strategies to do best for long term. Technology is all about innovation and improvements. It’s either you ride with it or forget about it altogether. To be more guided, you can follow these SEO projections and make up your own. Your ultimate goal should be not to serve Google but to serve viewers and the actual audiences.

Do you have any of your own SEO projections?  Will you be implementing some of these SEO projections into your marketing strategy this year?  Let us know below by leaving a comment!

About Jeff Foster

Jeff is the internet marketing manager of WebBizIdeas. His main focus is building and marketing quality content. Over the past 8 years he worked with clients to develop marketing strategies. You can learn more by following him on Twitter or Google+.

  • Clair Trebes

    This is a great post Matt! I need to get my head around tip 4 – I wasn’t aware of this, and as someone who writes on my own blog a lot, I should probably get my head in gear on this matter, as it seems like quite an important factor! So thanks for sharing this! 🙂

    Happu New Year

    • Hi Clair,

      Seems that there are a few people asking how to do tip #4, so I will probably write a post about ‘rel’ tags soon. Very useful for getting noticed on Google. I will let you know when it’s up.

      Happy New Year

  • Andi Leeman

    A very interesting post, guest posting to loose its strength. I hope not, but I can see that happening, but hopefully as you say, if the posts are quality then that should be good. I just hope my posts aren’t too technical, sometimes I give myself a headache reading them back lol

    Now I am going to need you to write a post (or have I missed it?) about adding ‘rel’ tags to a post. I had heard about it but not sure how to do it. This really does look like some important stuff to be doing to a post.

    • Hi Andi,

      Guest posting is not losing strength, it;s just Google is tightening up on sites that publish guest posts that aren’t related to anything on their site. Site’s need to be more careful who they are linking too, as only relevant links will count now.

      I will write a post about ‘rel’ tags soon. Seems that a few people don’t know how to do this yet. I’ll let you know when it’s up. 🙂

  • Great post Matt, google authorship is vital plus it helps with your click thru rate in the search engines. Happy new year by the way!

    • Google authorship is very important and definitely helps get your content seen more on SERPs.

      Happy New Year to you too Tyronne!