How Multivariate Testing Helps Convert High Traffic to High Sales


Multivariate Testing

Probably the best way to define multivariate testing is to look upon it as a more elaborate version of A/B testing. Rather than restricting your tests to two versions of a single component, you can now conduct a single test on various versions of various components.

Prior to the emergence of multivariate testing, Internet marketers had little to rely on in order to determine whether their campaigns were paying off or if they were even taking the right direction to start with. But thanks to the data-oriented focus of multivariate testing, Internet marketers today no longer need to leave anything to guesswork or chance. They can seize and maintain control over every aspect of their blog or website in order to ensure continuous growth and success.

The Income-Generating Benefits of Multivariate Testing

As long as every step necessary to multivariate testing is performed correctly, your website will be able to enjoy several money-making benefits from your hard work.


More savings mean lower expenses, which of course would lead to a higher profit margin overall. With multivariate testing, you can definitely enjoy an increase in savings since it is more cost-efficient compared to other testing methods for website performance. Unlike other testing methods, you do not always have to avail of services offered by SEO firms. As long as the scale and scope of your multivariate tests are manageable, then there is no reason why you cannot perform the tests on your own.

Immediate Visibility of Results

Multivariate testing can take a considerable amount of time to perform, especially if you are testing numerous components simultaneously. Even so, the good news is that the results from your test may be immediately applied to your blog or website. You can also expect results as early as two or three weeks!

With results immediately applicable, your website will likely have a higher web conversion rate as compared to its previous performance. If you have a deadline to meet and one which requires your website to meet sales or profit objectives, you’ll have greater chances of doing so with multivariate testing.

Competitive Advantage

So many adverse consequences can result from having competing websites steal traffic from your own blog or site. However, all of them will lead to just one bottom line result, and that’s the lack of website traffic which may be converted to relevant sales. With multivariate testing, you can ensure that every aspect of your website is geared to maintain your customer base and, if possible, take a slice of your competition’s share of the market.

Higher Rate of Interaction

You won’t always manage to impress your visitors at first sight. Even so, that does not mean you have completely lost the opportunity to turn them into actual customers or buyers. You can still persuade them to pay for your products or services by offering interactive features.

Your website must be highly interactive in its design since there is no way you can personally attend to each and every person visiting your website. Interactive features of your website will then be able to provide all the necessary explanation or proof to show your visitors why your products or services are better than what other companies are offering.

The level of interaction offered by your site or blog can definitely be measured through multivariate testing. And combined with the right reporting or analytical tools afterwards  you will also be able to pinpoint precisely which parts of your marketing campaign were responsible for making your visitors stay long enough on your site or blog to be convinced about the benefits of what you’re offering.

Decrease in Bounce Rates

In the past, bounce rates had been quite a conundrum for Internet marketers. After all, how do you figure out what went so wrong that your visitors left your website after just a few seconds? Thankfully, methods such as multivariate testing provide a step-by-step procedure to unravelling the cause behind your high bounce rates.

A dramatic decrease in bounce rates will enable your website to gain greater traffic, which consequently means more chances of sales conversions.

Essential Reminders about Multivariate Testing

In the end, you should always remember that multivariate testing can only help increase your website or blog conversions if and only if it is performed correctly from the start.

  • Start with a few components if it’s your first time to perform multivariate testing.
  • Start with the most essential components of your homepage and landing page since they are the most visited pages of your website.
  • Choose analytical tools that will provide you with the types of conversions that you are interested in.

Just know if your problem is having high traffic but not much conversions, then you’re more than halfway through online business success, but like most people, don’t overlook this problem because the tracking stage is probably the most important part of the process. I hope this information grants a greater view on what it takes to succeed when your traffic is high, but your conversions are low.

Do you use multivariate testing on your website?  If so, how have you found the whole process?  What aspects did it help you with your own site?  Let us know by leaving a comment below!

Thank you to my Guest Post Author: Ruben Corbo

Ruben is a freelance writer that writes about technology, gaming, music, and online marketing especially topics about A/B Testing and multivariate testing. Ruben is also an avid gamer and music composer for short films and other visual arts.

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