There is no doubt that pay per click is one of the fastest (if not THE fastest) ways to generate high quality leads for your business. Due to the enormous skills that are involved in being successful with PPC, it takes consistent effort to make it work.
Before I’m going to walk you through the exact process of generating laser targeted leads, I assume that you’ve already set up a squeeze page and email campaign.
This strategy describes how to successful generate leads using AdWords. If you don’t have an AdWords account yet simple sign up for one and start watching some tutorials on how to use AdWords. I also assume that you have at least one landing page written and formatted.
PPC List Building Action Steps:
Step 1: Google Keyword Tool
Use the Google Keyword Tool to find keywords that are best for your product. Simple paste your landing page URL into the website field and make sure that you are searching in the United States and that English is ticked as the language. The keywords that are now popping up on the top of the search results are the most relevant keywords for your page. Make sure to go through that list and select keywords that are the most relevant to your product.
If you don’t find any relevant keywords to your product this way, it’s likely that your landing page is not relevant to your product. In this case you will need to rewrite your landing page to make it more relevant. Once you have select all the keywords, simple download them to your desktop.
Step 2: List Common Prefixes & Suffixes
Make a list of common prefixes and suffixes that proceed or follow the root keyword phrases. Enter and process the prefix, root keyword phrases, and suffixes in a permutation tool.
Let me give you an example for this: Let’s say one of your most targeted keywords is “make money online”. Now we can add prefixes and suffixes to generate additional keywords. A prefix for “make money online” might be: the best ways. A suffix for “make money online” might be: now. So your new keyword would be “the best ways to make money online now. You can add a lot more prefixes and suffices and additional keywords.
Step 3: Research
Now it’s time to create some ads but before we do that we need to do some research to see what our top competitors do. Make sure that you are logged into your Google AdWords account. Enter root keyword phrases into Ad Preview Tool, copy and paste all relevant ads into notepad. Use these ads for inspiration; look for common value propositions to include in your ads. Write ads that clearly describe the offer users will find when clicking your ad. Include keyword, value propositions, and CTA. Write 4 different ads for each ad group, separate ad groups formed around each root keyword phrase.
Step 4: Build Your Ad Campaign
Build campaigns by using the Create New Campaign Tool. Enter campaign and ad group data into Create New Campaign Tool and use consistent naming convention for each ad group. Now you want to process and copy output for each individual ad group, then simple save into separate text files for each ad group.
Step 5: AdWords Editor
In this step we will be using another tool called AdWords Editor. The first step here is to import all your ad group data into the AdWords editor. Here are a few things you need to do:
- Enter the preferred settings for your campaign.
- Enter initial default ad group bids.
- Run Check Selected Campaign feature.
- Run Post Selected campaign.
- Review uploaded campaigns and verify all settings.
You need to follow the steps in AdWords Editor exactly as outlined above. Once all of that is done, Google will review your ads and landing page. If everything is in accordance to their program policies, your ads will start running.
This is how you set up a successful PPC campaign for AdWords.
Do you have experience setting up a successful PPC campaign in AdWords? If so, are there any other steps that you would add when doing it yourself? Let us know by leaving a comment below!
Thank you to my Guest Post Author: Gerald Gigerl
Gerald is a full time online marketer focusing on the areas of list building, product creation and affiliate marketing. If you want to learn how to create a 10,000+ list within 60 days get Gerald’s free report at: http://www.theaffiliatetrafficpro.com/ today.