8 Online Guerrilla Marketing Ideas For Your Website


Online Guerrilla Marketing

We recently published a great post over at Bizzebee.com (another site I help run) listing some Facebook marketing tips for local businesses to use.  These tips focused on some Guerrilla marketing ideas and techniques that you can use to help raise the awareness of small businesses.  Well that post got me thinking about some online Guerrilla marketing ideas that you can use to help promote your website and ultimately attract more traffic.

Before we get to that though, I’m sure some of you may be asking the same thing…

What Is Guerrilla Marketing?

Well, to quote Wikipedia’s Guerrilla marketing page;

The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places.

Guerrilla marketing is essentially cheap (or even free) ways of marketing your business/product to people in creative and effective ways.

Many people assume that the only way to promote a business online is by using tried and tested methods, such as;

  • Paid advertising (i.e. website banner ads, AdSense ads, etc.)
  • Social media (i.e. promoting your business/services on Twitter, Facebook, Google+, etc.)
  • Guest blogging (i.e. getting your site mentioned on other sites in your niche)

There is nothing wrong with these methods, in fact when used properly they can be very effective, however, as the saying goes “there is more than one way to skin a cat.”  Guerrilla marketing simply offers you alternative ways to reach new people simply by thinking outside the box.  Let’s take a look at some.

8 Online Guerrilla Marketing Ideas

1. T-Shirts

OK, technically this first one isn’t “online”, though it can be a good way to help promote your online business.

There are many businesses that have both an online and offline presence, yet the two seem very separate.  T-Shirts that have your domain name printed on them is an extremely simple yet effective way of marketing your website.  You and your employees can wear them throughout the working day and people will notice it.  Remember, you won’t just be wearing it whilst “at” work, but also on your way to work, when you go for your lunch break, when you pop out for supplies, etc.  You essentially become a walking billboard.

This doesn’t just apply to T-Shirts though.  Depending on your business, why not get your URL printed onto your car/van, pens to giveaway, hats, coats, etc. anything that basically isn’t bolted down.  Why do you think so many companies brand merchandise in this way.

2. Email Signature

If you are anything like me you spend a lot of time sifting through the mountain of emails you get every day.  It can be a real pain at times, but you can actually turn that into a form of marketing.  Whilst some of the emails you get will be from people who know exactly who you and your company are, many emails probably won’t.

Why not setup an email signature to automatically go out at the end of each of your emails.  Here you can add a link to your website, as well as other important information (i.e. address, phone number, social media links, etc.).  Essentially you are attaching an online business card to every email that you send out.  Not only that, but it certainly makes your emails look more professional.

3. Giveaway A Free eBook

An eBook is a very unique product that you can create.  Not only is it completely free to make, you don’t need to pay any publisher fees (as you can let people download it as a PDF from your site), but more importantly you can include as many links back to your site as you want within it.

Write up a simple eBook on a related subject to your business and allow people to download it from your site.  Remember to email it out to your clients and share it with your colleagues as well.  If people like it they can then share it with their friends, who can share it with their friends and so on creating a viral effect.

4. Run A Competition

Everyone likes the idea of winning something.  Why not run a competition on your website giving away something for free to entrants.  You could give away one of your existing products, perhaps offer your services to the lucky winner or giveaway something totally different.

Let people know about your competition though the usual channels (social media, email list, etc.) and that will naturally attract other people.  The whole point of the competition is to raise awareness of your business, so it’s the people entering your competition who wouldn’t otherwise have found your website that you are most eagerly aiming for.

5. Online Forums & Groups

The internet is awash with forums and social media groups that specify on a whole host of different subjects.  Get actively involved within these communities and you can raise the awareness of your brand.  Not only is it a great way to interact with potential customers, but you can also learn a lot about what those people are after.

The marketing element comes in the form of you.  Every time you leave a comment/post in one of these groups (preferably helping people out) you get recognised.  If you can become an active member of that group, then you will be looked upon as an expert and someone that people turn to for that subject.  Factor in as well that most forums allow you to add a link within your signature, then you begin to see how just being helpful to people can work in your favour.

6. Live Hangouts

Despite the fact that YouTube and the like has been around for ages now, hangouts still seem rather new.  For anyone unfamiliar, a “hangout” (also known as a webinar) is a term used to describe a video conference that you can present live online where people from around the world can join and watch you.

You can use hangouts to talk to customers, promote products, run presentations, host entertaining shows, etc.  Musicians are good examples of people who use this from of marketing well.  Many up and coming bands will host live hangouts online in order to grow their fan base, essentially playing a live gig online.

What’s even better is that when hosting a live hangout on Google, you can set it to automatically recorded and uploaded to your YouTube channel.  That way, you can turn a regular conversation/presentation into a promotional video for people to find whenever they want.

7. Pictures

We mentioned before that social media is a tried and tested way of marketing your business.  That, however, doesn’t mean that that is the only thing you can use it for.  If anything, constantly using it for self-promotion can actually put people off rather than encourage them to buy from you.

Images are THE most shared type of media on social media.  If you can incorporate more images to your online marketing strategy, then they stand a better chance of being shared.  This could be funny images with your branding included in the bottom corner, a behind the scenes look at where you work, perhaps pictures of your products in unusual locations, etc.  Be creative, unusual and try to have fun with it.  Remember, Guerrilla marketing isn’t supposed to be as obvious as traditional marketing.

8. Video

Everyone knows that the best way to get found online is via the search engines.  What most people don’t realise is that YouTube is the second best way.  Billions of searches are done on YouTube every day, meaning that you and your business can be found by a whole host of new people if approached in the right way.

Just like images, you don’t just have to create self-promotional videos (i.e. buy my product), it’s all about just getting your name/brand out there.  Some companies create viral videos (a type of Guerrilla marketing) to help promote themselves in unusual ways.  This often is done in a funny way, though can also be done in a poignant way.

Here are a few good examples that I found online.  I bet you can’t guess what each of these videos is promoting until the very end (unless you cheat or have already seen them).

These are just a few examples that you can use to help promote yourself online.  The great thing about this kind of marketing is that you can have fun with it and play around to see what works.  Don’t be put off if something doesn’t work, just try something else and see what kind of reaction you get.

What other examples of Guerrilla marketing have you seen successfully used?  What methods have you used that haven’t been mentioned here.  We want to hear your opinions, so please feel free to leave a comment below.

About Matt Smith

Matt Smith is the founder and editor of OnlineIncomeTeacher. He is a Professional Blogger, SEO Consultant & Web Developer, running a number of sites from the UK. Connect with him on Twitter, Facebook, Google+ and LinkedIn.

  • Alan Dingwall

    This is a great post. I never even thought of promoting in some of these ways. This is great.

    I’ll mostly be using a lot of social media and using other pieces of content that I can promote on other sites such as picture, video, slideshow and I might use infographic’s too.

    This post is great with a lot of great tips for the more advanced blogger I think. It’s really great.

    • Hi Alan,

      Social media is by far the most effective way to reach new people online. Often though, with the sheer amount of advertising that is being used businesses just need a way to stand out. That’s where some of these Guerilla marketing techniques come in.

      I know you are just starting out with your site, so I wouldn’t worry too much about these just yet. Concentrate on promoting your content and start to build up a reader base. Once you have a regular stream of traffic, you can then look at using different ways to promote your website.

      • Alan Dingwall

        Yeah. I think I have a great strategy that will drive a lot of people to my blog. And hopefully these people will become regular readers. 🙂

        When I launched my first blog every minute of the day was full of promotion, but in the first 2 or 3 days I reached 1000 views. However after that nothing much happened.

        • It can take a site a few weeks/months before they start to see regular, consistent traffic. Traffic spikes are always welcome, but regular traffic is what we are all after. Only then can sites start to grow.

          • Alan Dingwall

            Yeah. It can be hard to find regular readers at first when you first start out. I’m doing my blog on blogging, marketing and online business.

            I’m going to apply for a NC Business course that the city of glasgow college and then maybe do a 2nd year or go straight to uni to get my bachelors degree in business. I’ll most likely be studying business management as a joint degree course.

            I also want to do a TELF course so I can teach English in Japan for a few months to a year so I can learn my Japanese more effectively as well as become more fluent.

            I did have this one idea where I’d set up a blog teaching Japanese and I had another idea for setting up a fitness blog too.

            I also want to take a workshop in personal training. I want to build up a skill set so I can immigrate to America and maybe launch my own successful real world business as well as run my own blog.

            And the last thing I want to do is take online marketing classes to learn more about marketing. These are all very special skills to have because my blog will cover online business, marketing and blogging and well the teaching, the learning more Japanese and the personal training are more just extra skills that I might be able to use in my every day life sort of thing.

            I know I’m stalling again, but I do feel that in some way or another each of these things will help me in a way to utilize my skills for my online business. So would you recommend that I do this stuff and get some more life experience before launching my blog or just leap right in there? Does that sound stupid?

          • No, it doesn’t sound stupid at all. Is great to hear that you have such ambitious plans. Just wish I’d have been a bit more like that when I was your age.

            I definitely think you should launch your blog then (whether free hosted of self-hosted). You need to learn about all the things that go into setting up and running a site, and you can only really do that by doing it. Believe me, I researched and read up on a lot of things before I launched my first site, but it was only afterwards that I started to really learn about blogging.

            You don;’y even need to take it that seriously. Think of it more like a practice run (if you like), where you are gaining experience that you can take to college/university and future sites.

          • Alan Dingwall

            You’re too kind. 🙂 I’ve always been like that. I’m only 18, but when I was in 3rd year at high school I had a list of 40 or more jobs that I wanted to do and I was so determined to do this. Lol.

            I’ve always been creative. You can be ambitious, you just have to put some effort into it. You’ll find something you want to do. The best part about it is that you can do as much as you want to do and still run your blog at the same time.

            I think it’s great to have goals. I think you’re right. I should. I should just launch it and get it out there for people to see. Thanks for your advice Matt.

          • No worries Alan. Will be more than happy to help promote it for you as well when you launch. Will look forward to seeing it live.

          • Alan Dingwall

            Awww really you’d help me? That’s so nice. I’ll have it up on Wednesday it’s a little late to launch and I haven’t finished my first blog post yet though.

            However I’ll definitely launch it tomorrow and use the Yoast SEO plugin that you recommended too. I’ll try to get a few more posts done tonight for tomorrow so I’ve got a few, but I should be able to get it up and running tomorrow.

          • Tomorrow. That’s Great!!!

            Will look forward to seeing that. Send me a link on Twitter or G+ when it’s up and I’ll share it across my profiles for you.

          • Alan Dingwall

            Thank you. I appreciate it. I don’t think I have you on Google+ yet. I’ll check now. If I haven’t I’ll follow you. You’re a awesome guy. 🙂

          • Haha, never been called awesome before 🙂

          • Alan Dingwall

            Oh. About the blog, sorry it’s not up today. I had to get ready and prepare for a job interview. I have 2 today. So hopefully I get them and I can get web hosting and a domain name.

            Now I feel terrible because I was in bed early at 10 ish then I was woken up by the dogs crying because my mum and brother wasn’t in and I got woke up by their crying at 1;30 ish and then they went crazy when mum came home.

            I have to make sure my clothers look good for tomorrow and have to be ready for 1 pm for my interview at 1:45 and then I have another on at 3:00.

            I need to do some more research on these companies, I’m tired and I have to get ready. I do have a great concept called the PWSS (Problem, why they have a problem, steps to over coming the problem and a solution) I don’t know if it’s all been covered before, but the term PWSS hasn’t. Except by this water company.

            That’s how I’ll write my blog posts. Hopefully it helps readers with their problems. 🙂

          • No need to apologise Alan, it’s your site after all!

            Good luck with the job interviews, wish you all the best.

          • Alan Dingwall

            Thanks. The interviews went terrible. Lol. I don’t think I’m getting either one of those jobs. 🙂

            I’ll have it up soon. Just the interviews yesterday and then everything bad that happens I can never find the right time.

            I know every time is a good time, but there’s some family stuff so I won’t be starting my blog this week. :/

            But I did find this really good blog post at 7500+ words and I’ll leave the link bellow:


            I hope you found it interesting.

          • I’m sure they went better than you think. Though even if they didn’t, just think of it as being one more “no” closer to a “yes”.

            Wow, 7,500+ is a very long post. Will have to set some time aside to read that. Cheers for the link 🙂

          • Alan Dingwall

            Really? I didn’t get either one of them. Lol. That’s actually pretty great I never thought of it that way before. Thanks Matt.

            It’s really good, but it took me like 2 or 3 hours just to read through it.

            I found your youtube channel, you should do more video’s. If you wanted to make extra money you’re allowed to monetize any of your youtube video’s now.

            I don’t have any video’s on youtube, but I discovered this through my research and it might bring more readers to your blog. 🙂

          • Yeah, I need to do more YouTube videos. Just finding the time really. Been making some videos for Bizzebee, my premium member site that I run with some fellow bloggers, so am still recording. Already have my existing videos monetized on YouTube though.

          • Alan Dingwall

            Oh sorry. I don’t even know where my head is at half the time. Lol. The videos on there that I’ve seen look good. I’ll definitely be going back to see your new videos when you post them. 🙂

  • Sheeroh

    This post is like a breathe of fresh air. You have some really unique tips. I especially like the point you have made about online forums and helping people. I believe that is key. Every time I joint a forum – not that I’m in too many – I try to stick around before posting all over the place. I think its important not to come out as overly promotional.

    • Hi Sheeroh,

      Yes, it is very important not to appear spammy on forums. The best approach is just to get involved in the conversations and setup your link to appear in your signature. That way, you don’t have to promote yourself, people can follow your link if they want to.

  • Jimmy Donnellan

    Also, leaving comments on really relevant and popular websites…

    *drops links everywhere*

  • Tell Ford

    most informative article .
    I really enjoyed it.