Using Mobile Games To Promote Your Online Business

Mobile Games & Apps

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Creating mobile games and apps to promote your online business is now easier than in the past and well worth the effort for many online business owners. The use of mobile apps has been shown to cut costs, increase productivity, and give your business a stronger hold on the market. Yet it’s a good idea not only to think about integrating mobile apps with your business, but also to think about what kind of apps will be most effective.

Recent surveys assessing the public’s use of mobile apps have overwhelmingly showed that the most popular apps are mobile games. According to a survey conducted by, 64% of smartphone users play games, with the average iPhone user averaging 14.7 hours per month. As a result, online business owners might want to determine how to best integrate mobile games as a promotional tool.

The Benefits Of Using Mobile Games

There are many uses of mobile apps for business owners, including new payment models that allow users to swipe their phone rather than carry credit cards. Yet gaming unlocks the door to unique promotional possibilities. By using mobile games to promote your business, you can reach a wide audience and create a buzz around your brand. Businesses can tie promotional offers as rewards for beating levels of the game, for example, or use customer purchases to unlock a new level of the game.

People love a challenge, and using mobile games as a promotional tool allows you to tap into that aspect of human nature. With more and more of the public conducting business and making purchases on the go, another benefit is that business owners can reach their target audience no matter where they might be.

Three Steps For Integrating Mobile Gaming

Laying the groundwork for this type of promotion simply involves optimizing your web design using ecommerce web hosting tools. You can then get creative with promotional possibilities.

1. Get your Website in Order

You don’t want your new customers to be underwhelmed by your actual business after playing with a fun and catchy mobile game. Preventing this means creating an ecommerce site that’s easy to navigate, visually appealing, and secure. A common mistake that overeager entrepreneurs make is to launch a huge marketing push before their website is ready. It’s easy to give your website a makeover with templates and content management systems provided by today’s services such as the Shopify ecommerce platform. Once this is squared away, you can progress on to the next level of promotions.

2. Optimize your Website for Mobile Visitors

promote your online business

Image by ‘BASF – The Chemical Company’

When someone accesses your website from a tablet or smartphone, they will have a more user-friendly experience if the site has been optimized for this use. This is simply a matter of taking your already existing website, and presenting it for smaller screens. The navigation tools may need to be tweaked a bit so that they can be accessed with a touchpad rather than a mouse. You can then link your optimized mobile website to the game.

3. Create Mobile Game Apps for Your Business

The best games are usually those with relatively simple designs. It’s helpful to think about how mobile games typically work. Players usually are trying to beat their own score, or play to unlock new levels of content. To tie this in with your business, you could reward players with coupons, sales, free shipping, or other rewards when they beat a level.

Another use of mobile games could be to spark the initial introduction to your brand, by asking them to register their personal details in exchange for gaining access to the game. Purchases can be connected to the mobile app, so whenever a customer buys something, they will get a password that gives them an edge in the game or unlocks a new level of content.  The possibilities are endless with this type of promotional opportunity, helping engage your existing customers and gain new ones at the same time.

Do you use mobile games to promote your online business?  Would you consider doing this in the future?  Let us know by leaving a comment below!

Thank you to my Guest Post Author: Preet Sandhu

Preet works on behalf of Shopify, an ecommerce software solutions provider.

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  • Andi the Minion

    Love this post, we have at times thought about creating a game for our business and now I am thinking about it again in fact as I sit here writing I have a great idea. Thanks for the article Preet.


    • Hi Andi! Sounds interesting 🙂

      I too like the thought of having some sort of game to promote a business. I suppose the key to remember is ‘promote’. Creating a pirate game may sound fun, but if you run a mortgage business then it doesn’t really fit. Though now that I think about it, maybe it does! 🙂

  • Divyanshu Singh

    Yeah, completely agree mostly every smartphone user play games more than any other things on their smartphone. You got the point, sure-fire tips.

    • Not only are smart phone users playing games, they are accessing the internet too. That’s why it’s SO important to make sure that a site is mobile friendly.

  • app promotion company

    thanks for the post as it tells me about benefits of the mobile games and how to promote online business.

    • Your welcome! Mobile is the future, so this is just one way that you can use to promote your business online. There are many others.