12 Ways To Increase Exposure For Your New Blog Post


Blog Exposure
“If you build it, they will come” only works with baseball diamonds created out of cornfields in Iowa.

It just doesn’t have the same impact when you’re talking about trying to promote your new red-hot content for your blog. And even if you already have a dedicated following that are hanging on each and every one of your blog updates, the odds are fantastic that you’d like nothing more than to get even more eyeballs on your pages. More readers equals more influence, and more influence gives you the opportunity to monetize your new traffic, spark communication with your readers to see things that you may have overlooked, and expand your knowledge in your market or niche just by teaching the content effectively.

Here are 12 simple steps that you can do right after publishing your brand-new blog post to increase the exposure that it enjoys almost instantly.

Blog Exposure

Keyword Optimize Your Content

Even though a tremendous amount of people have a picture in their mind that world-class writers just produce final drafts almost at will, the cold hard truth of the matter is that the only separation between really masterful writers and ones that you don’t really care for is that the experts go back and optimize their content.

Whilst there are a number of reasons that you’ll want to let the content sit for a little while and then come back to it (i.e. allowing your brain to get a bit of distance from what you’ve just created and to see it with relatively fresh eyes), the number one thing you should be looking to optimize your content for when trying to gain more exposure is keywords!

Keywords are one of the most important details involved in SEO where search engine algorithms pay close attention to the words and phrases that you use to identify what your content is about.  Get this right and this is the best way to ensure that your content will get picked up by all the major search engine providers as well as giving its organic search ranking a bit of a boost.

Blog Exposure

Don’t Rely On A Single Source Of Readership Or Traffic

One of the worst things that you can do is to rely on just a single source of anything in our modern world. The environment that we are all living in right now is so complex, ever-changing, and rapidly shifting right beneath our feet that to rely on just a single source is almost inviting disaster.

The same can be said with your own website.  Regardless of what your current source of traffic is, look to integrate an RSS feed or other form of syndication as soon as humanly possible to boost the chances that you’ll be able to reach out and connect with every single person you possibly can.

This is the best way to get your work seen by more and more people, as RSS feeds are a reliable source for social networking and other hub sites to pull content from.  It can be a powerful way to effortlessly connect with other people without having to lift a single finger to enjoy those results.

Blog Exposure

Tighten Up Your URLs With A Shortening Service

Even if you plan to distribute your hot link to your blog post on your own and with proper anchor text at every opportunity, the odds are that someone reading your blog post is going to want to share it. The last thing that folks love to see is a gigantic blog post link cluttering up their Facebook feed, websites, or email accounts – especially when you can use any of the URL shortening services that
are completely and totally free to reduce the clutter dramatically.

Not only that, but you’ll also be able to tap into the analytics service that many of the major URL shortening services use to track who’s clicking your URL, who sharing your URL, and where these people are coming from. This can all be incredible market research that you can use to boost the effectiveness of your advertising and marketing campaigns, resources that cannot be overlooked.

Blog Exposure

Don’t Be Afraid Of Shouting From The Rooftops When You Have Something To Say

With the rise in prominence of all the major social media networks  (especially Facebook and Twitter) it would be more than a little bit foolish to ignore the power of shooting out a couple of status updates to each and every one of the friends on your account or your Twitter followers in an effort to drive traffic to the post.

It only takes a few seconds, and you’ll be sharing your new information and updated link with people who are probably just dying to read more of the stuff that you’ve already written.  The odds are fantastic that your status update is going to be connecting with people who are actively searching for new content that you publish, and this will give them the feeling of being more closely engaged with you.

Blog Exposure

Publish “Trailers” On Other Sites

We’ve all seen movie trailers that whet our appetite to see a new and exciting film that is about to be released.  Why not do something similar with your own site!

Jump onto one of your favourite forums (preferably one where you think your readership can increase), write an attractive and enticing headline, and then post a quick discussion and breakdown of the information that you found in your blog post. The choice of deciding to unveil yourself as the author of the work or keeping your identity hidden lies entirely at your own discretion, and both have their own pros and cons.

You might want to leave out the fact that you were the one who created the content in the first place, as it can spark communication in that specific forum thread rather than driving the traffic to your new blog post. And since we are trying to get more traffic to your blog, it would be better to try to answer people’s questions there.

Try to make sure that your headline is as attractive and eye catching as you can, so as to almost force them to click onto your thread, but ensure that it also has a connection with the content that your sharing on the blog.

Blog Exposure

Unlock The Power Of Social Bookmarking

Sure, a lot of the lustre and link juice has already been wrung out of social bookmarking platforms, but that doesn’t mean that they are not still an effective way to drive traffic to your new blog post with laser like precision.

It’s definitely still worth your while to find the hot social bookmarking sites like reddit, Digg, and StumbleUpon to try and boost your link juice with whatever is still left in their tanks.  The real increase in targeted traffic is going to come from being a part of the actual community and sharing powerful information with the folks you are creating a relationship with.

Obviously, this will take a little bit of time to see real results, but just like watching a garden grow from a seed into a truly bountiful feast, you’ll be able to reap the rewards long after you’ve put in the effort.

Blog Exposure

Hit Up The Blog Commenting Circuit

Bloggers understand exactly how difficult it is to create new readership, and are almost always more than happy to share the fruits of their labour with new bloggers looking to establish themselves.

One of the very best ways to get into their good graces is to become an active participant on their blog commenting section, always adding to the conversation at hand and never looking to take more than you give. The last thing you’re going to want to be seen as is one of those spamming authors just trying to leech a free ride from someone who has put in the hard work and effort to create a readership community.  Do that and you will find yourself ostracised faster than you can even blink.

This doesn’t mean that you have to dedicate more time commenting on blogs and dropping anchor text than you would writing new posts and content, just that you should indiscriminately carpet bomb these commenting sections in the hopes that you’ll be able to steal readership from someone else. Become a part of the conversation and add to whatever you can as often as you can and you’ll see tremendous results.

Blog Exposure

Get The Twittersphere Buzzing

While people are quickly becoming masters of using Twitter to instantly communicate with people that they never would have had the opportunity to do so otherwise, there are a lot of users out there who are searching for help and guidance from actual experts. After you’ve written a blog post about a specific topic (one that you feel could help people get through whatever they are struggling with), you should fire up the Twitter search engine and see who is looking for answers to that specific problem.

All it takes is 15 or 20 minutes of strategically dropping your blog link on to their Twitter account with helpful advice and assistance, and you’re going to win over truly lifelong fans and raving readers who will spread your message as far and wide as they possibly can. This is the proper way to ethically “hijack” someone’s Twitter account, and can really produce tremendous results in ways that no one can foresee.

Blog Exposure

Publish Links In Your Email Signature

While this is definitely the slower way to get the word out about your brand-new, red hot blog post (unless of course you’re using email marketing, which will talk about in just a moment), adding a hot link to your blog post in your email signature can boost your readership one email at a time.

Email platforms like Gmail, Outlook, and a whole host of others, you can set up a parameter that will automatically pull the most recent blog post from your site and inserted into the email signature (literally set it and forget about it). This is the best way to implement email signature promotion, and one that you should look into.

Blog Exposure

Search Through Your Customer List And Send Out Targeted Email Marketing Campaigns

If you’ve already started to monetize your blog traffic, the odds are that you have already created an email list or newsletter to help you interact with each and every one of your customers more effectively.

While you could certainly blast out the news of your latest blog post to each and every one of them, you’ll be able to avoid a lot of headaches and create some powerful affinity if you spend the time to segment your list and only target the ones who you think would benefit most from the blog post that you’ve just created. There is tremendous power in segmenting and targeting specific people through your in-house list, and it doesn’t have to be just in a money making effort.

Blog Exposure

Unleash Multi-Step Marketing With Your Newsletter

This step for implementing a perfect blog post promotion strategy is a combination of the ‘trailer creation’ and the ‘segmenting of the email marketing list’ that we talked about earlier, and works like a charm!

Drawing from the advantages that each one of those two distinct promotion tactics brings to the table, you’ll be able to excite and interest your email newsletter or mailing list and push them to see your latest content without ever worrying about alienating them at the same time.

There’s no reason to segment the list here, as you’ll be shooting the message out to people who have already raised their hand to get as many updates from you as you can possibly publish.

Blog Exposure

Try To Grab Guest Blogging Spots Or Have Other Authors Write About Your Post

Finally, you’ll want to try and tap into your network of other bloggers that you’ve established a real relationship with to try and set up guest blogging deals, or at the very least, have them write about your new post and give their own spin on your content, while including a link to the original article.

This can expose you to an entirely new audience and though you might only have a one-time surge of traffic, you’re bound to hold onto many of them if your content and marketing is in line with what they are trying to achieve and are actually looking for.

These are just some of the tips that you can use to help your blog posts reach more people.  Do you already use some of these tips? If so, which ones? What other tips would you recommend? Please let us know in the comment section below!

About Sam Mottram

Sam (A.K.A 'TheSocialYeti') is a passionate blogger and web designer. He runs Abominable Web Design, a site that offers Social Media Training,SEO services and Webdesign at affordable prices, as well as The Social Yeti, where he blogs about all things blogging related. You can learn more by following him on Twitter, Facebook or Google+.

  • Andi Leeman

    Hi Sam and Matt, another great post with plenty of great tips, one stands out to me however as I have never thought of creating a trailer for a post, have had me wondering about that, with free screen-o-matic video software I could create a quick trailer of each new post, pop it on YouTube and link to it. As well as your forum suggestion but I like the idea of a trailer, in fact I am going to write it down in my ‘ traffic ideas’ list.

    • Trailers work great I was actually at the Cinema yesterday and saw the new Star Trek trailer and my kid first word after that was ‘take me to that’.

      Teasing your audience is a great way to bring them you the site.

      Thanks for the comment Andi

      • That does look like a pretty good film 🙂

    • Yeah, I thought Sam’s idea about trailers was a good one. Doesn’t just have to be limited to video though, anywhere where you can tell your audience about upcoming things happening about your site is a kind of trailer.

      You could Tweet a few hours before a post is published letting people know a bit about what it will be about (not too much obviously). Maybe publish a picture hinting at some new content.

      In fact Sam gave me the idea to create some ‘Trailer’ content to promote the new re-launch of OIT. Will be posting some images/links in the coming days. 🙂

      • I used to do it for my old blog do what coming soon post – they were great to get people to come back and engage

  • Clair Trebes

    Ah Sam, so good to see your first post on Matt’s site 🙂 This is such a great post, with so many ideas people can take and trial on getting their blogs more exposure – Like Andi said the trailer is a great idea, but then again, I also like the idea of the signature like John has said below.

    I’m a BIG fan of URL shorteners, and always try to use where possible, I think they just look more professional and like you say tidier really – You’ve definitely given me much more food for thought on this one! Thank you


    • Thanks Clair

      I had fun writing this one.

      URL shorteners are important make your content easy to share let your users be lazy 🙂


  • Hi Sam – cool post. Not too sure about posting a blog post in an email signature – but I definitely do this as a forum signature. But then, I am always open to new ideas, may have to give this a go! I keep saying I need to guest post more, I really need to act on this….

    Nice one.

    • Your customers/reader will see that and as you are already engaging with them if they have not already read it they will. Alsoit’s another great place that you can find highly targeted customers

      thanks for the comment John

    • You’re always welcome here John 🙂

  • kdsolar

    Great post and have taken ALL of this on board as I am a noob to life in cyberspace 😉 Awesome Sam!

    • Thanks for the comment KD hope it helps


  • Very Good One Sam! Got some ideas from it and as everyone said, you have done a great job. But I am not sure whether people going to find it irritated or not if I send blog post in email signature.

    • Well if its part of your normal signature then its normal. Big companies but banners and offers on their employees ones so you are just doing the same thing.

      Also it’s not the post its just a link – Eg latest post

      Thanks for the comment

      • How would you go about adding an automatic link to your latest post in your signature Sam?

  • Good article Sam. I use Wise Stamp for my social signature w/ my latest YT video tagging along. I visited your G+ page. I think your rel=author and Authorship would fair better if not a cartoon image vs. head shot so your Rich Snippet shows up in the SERPs

    • Thanks for the comment Neil –

      I haven’t used wise stamp before thanks for that I will go check it out.

      It’s a debate I am still having if I should use the Yeti ( he is my branding) or use a image of me. I want to brand to be known but then having a human picture does help for building trust.

      Also I need to go check my Authorship as its was having a few issues the other day


      • It can be a tricky one, branding or personal. Normally I would say branding, but I think Neil is right for your Google Authorship. People are much more likely to click onto a link with a human face next to it, as this gives a sense of trust.

        In fact I have just checked the Google authorship page [https://plus.google.com/authorship] and it recommends that you use a picture of yourself. “Make sure you have a profile photo with a recognizable headshot.”

        • Yea I will get the pic up – Seems one of the many rules google want us to follow

    • Hi Neil,

      Can’t say I’ve heard of Wise Stamp either, so I will have to go and check that out.

  • Hi Evan,

    I’ll be putting some of Sam’s strategies to use myself! Use many of these already, but there are a few that I thought were excellent ideas, particularly the ‘Trailer’ idea.

    • I try to keep thinking where would my customers be? Then take the content to where they are

      Thanks for the comment

  • Great advice Neil! Think that is the best way to run branding on G+ at the moment.

  • This is brilliant Sam! Just set mine up on WiseStamp with a link to my latest post included automatically 🙂

  • Useful article and thanks for the RSS feed tip – I’ll look into that one.

    • RSS feeds are something so simple to set up and you can basically just leave them to do their thing. They are well worth including on a site.

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