“If you build it, they will come” only works with baseball diamonds created out of cornfields in Iowa.
It just doesn’t have the same impact when you’re talking about trying to promote your new red-hot content for your blog. And even if you already have a dedicated following that are hanging on each and every one of your blog updates, the odds are fantastic that you’d like nothing more than to get even more eyeballs on your pages. More readers equals more influence, and more influence gives you the opportunity to monetize your new traffic, spark communication with your readers to see things that you may have overlooked, and expand your knowledge in your market or niche just by teaching the content effectively.
Here are 12 simple steps that you can do right after publishing your brand-new blog post to increase the exposure that it enjoys almost instantly.
Keyword Optimize Your Content
Even though a tremendous amount of people have a picture in their mind that world-class writers just produce final drafts almost at will, the cold hard truth of the matter is that the only separation between really masterful writers and ones that you don’t really care for is that the experts go back and optimize their content.
Whilst there are a number of reasons that you’ll want to let the content sit for a little while and then come back to it (i.e. allowing your brain to get a bit of distance from what you’ve just created and to see it with relatively fresh eyes), the number one thing you should be looking to optimize your content for when trying to gain more exposure is keywords!
Keywords are one of the most important details involved in SEO where search engine algorithms pay close attention to the words and phrases that you use to identify what your content is about. Get this right and this is the best way to ensure that your content will get picked up by all the major search engine providers as well as giving its organic search ranking a bit of a boost.
Don’t Rely On A Single Source Of Readership Or Traffic
One of the worst things that you can do is to rely on just a single source of anything in our modern world. The environment that we are all living in right now is so complex, ever-changing, and rapidly shifting right beneath our feet that to rely on just a single source is almost inviting disaster.
The same can be said with your own website. Regardless of what your current source of traffic is, look to integrate an RSS feed or other form of syndication as soon as humanly possible to boost the chances that you’ll be able to reach out and connect with every single person you possibly can.
This is the best way to get your work seen by more and more people, as RSS feeds are a reliable source for social networking and other hub sites to pull content from. It can be a powerful way to effortlessly connect with other people without having to lift a single finger to enjoy those results.
Tighten Up Your URLs With A Shortening Service
Even if you plan to distribute your hot link to your blog post on your own and with proper anchor text at every opportunity, the odds are that someone reading your blog post is going to want to share it. The last thing that folks love to see is a gigantic blog post link cluttering up their Facebook feed, websites, or email accounts – especially when you can use any of the URL shortening services that
are completely and totally free to reduce the clutter dramatically.
Not only that, but you’ll also be able to tap into the analytics service that many of the major URL shortening services use to track who’s clicking your URL, who sharing your URL, and where these people are coming from. This can all be incredible market research that you can use to boost the effectiveness of your advertising and marketing campaigns, resources that cannot be overlooked.
Don’t Be Afraid Of Shouting From The Rooftops When You Have Something To Say
With the rise in prominence of all the major social media networks (especially Facebook and Twitter) it would be more than a little bit foolish to ignore the power of shooting out a couple of status updates to each and every one of the friends on your account or your Twitter followers in an effort to drive traffic to the post.
It only takes a few seconds, and you’ll be sharing your new information and updated link with people who are probably just dying to read more of the stuff that you’ve already written. The odds are fantastic that your status update is going to be connecting with people who are actively searching for new content that you publish, and this will give them the feeling of being more closely engaged with you.
Publish “Trailers” On Other Sites
We’ve all seen movie trailers that whet our appetite to see a new and exciting film that is about to be released. Why not do something similar with your own site!
Jump onto one of your favourite forums (preferably one where you think your readership can increase), write an attractive and enticing headline, and then post a quick discussion and breakdown of the information that you found in your blog post. The choice of deciding to unveil yourself as the author of the work or keeping your identity hidden lies entirely at your own discretion, and both have their own pros and cons.
You might want to leave out the fact that you were the one who created the content in the first place, as it can spark communication in that specific forum thread rather than driving the traffic to your new blog post. And since we are trying to get more traffic to your blog, it would be better to try to answer people’s questions there.
Try to make sure that your headline is as attractive and eye catching as you can, so as to almost force them to click onto your thread, but ensure that it also has a connection with the content that your sharing on the blog.
Unlock The Power Of Social Bookmarking
Sure, a lot of the lustre and link juice has already been wrung out of social bookmarking platforms, but that doesn’t mean that they are not still an effective way to drive traffic to your new blog post with laser like precision.
It’s definitely still worth your while to find the hot social bookmarking sites like reddit, Digg, and StumbleUpon to try and boost your link juice with whatever is still left in their tanks. The real increase in targeted traffic is going to come from being a part of the actual community and sharing powerful information with the folks you are creating a relationship with.
Obviously, this will take a little bit of time to see real results, but just like watching a garden grow from a seed into a truly bountiful feast, you’ll be able to reap the rewards long after you’ve put in the effort.
Hit Up The Blog Commenting Circuit
Bloggers understand exactly how difficult it is to create new readership, and are almost always more than happy to share the fruits of their labour with new bloggers looking to establish themselves.
One of the very best ways to get into their good graces is to become an active participant on their blog commenting section, always adding to the conversation at hand and never looking to take more than you give. The last thing you’re going to want to be seen as is one of those spamming authors just trying to leech a free ride from someone who has put in the hard work and effort to create a readership community. Do that and you will find yourself ostracised faster than you can even blink.
This doesn’t mean that you have to dedicate more time commenting on blogs and dropping anchor text than you would writing new posts and content, just that you should indiscriminately carpet bomb these commenting sections in the hopes that you’ll be able to steal readership from someone else. Become a part of the conversation and add to whatever you can as often as you can and you’ll see tremendous results.
Get The Twittersphere Buzzing
While people are quickly becoming masters of using Twitter to instantly communicate with people that they never would have had the opportunity to do so otherwise, there are a lot of users out there who are searching for help and guidance from actual experts. After you’ve written a blog post about a specific topic (one that you feel could help people get through whatever they are struggling with), you should fire up the Twitter search engine and see who is looking for answers to that specific problem.
All it takes is 15 or 20 minutes of strategically dropping your blog link on to their Twitter account with helpful advice and assistance, and you’re going to win over truly lifelong fans and raving readers who will spread your message as far and wide as they possibly can. This is the proper way to ethically “hijack” someone’s Twitter account, and can really produce tremendous results in ways that no one can foresee.
Publish Links In Your Email Signature
While this is definitely the slower way to get the word out about your brand-new, red hot blog post (unless of course you’re using email marketing, which will talk about in just a moment), adding a hot link to your blog post in your email signature can boost your readership one email at a time.
Email platforms like Gmail, Outlook, and a whole host of others, you can set up a parameter that will automatically pull the most recent blog post from your site and inserted into the email signature (literally set it and forget about it). This is the best way to implement email signature promotion, and one that you should look into.
Search Through Your Customer List And Send Out Targeted Email Marketing Campaigns
If you’ve already started to monetize your blog traffic, the odds are that you have already created an email list or newsletter to help you interact with each and every one of your customers more effectively.
While you could certainly blast out the news of your latest blog post to each and every one of them, you’ll be able to avoid a lot of headaches and create some powerful affinity if you spend the time to segment your list and only target the ones who you think would benefit most from the blog post that you’ve just created. There is tremendous power in segmenting and targeting specific people through your in-house list, and it doesn’t have to be just in a money making effort.
Unleash Multi-Step Marketing With Your Newsletter
This step for implementing a perfect blog post promotion strategy is a combination of the ‘trailer creation’ and the ‘segmenting of the email marketing list’ that we talked about earlier, and works like a charm!
Drawing from the advantages that each one of those two distinct promotion tactics brings to the table, you’ll be able to excite and interest your email newsletter or mailing list and push them to see your latest content without ever worrying about alienating them at the same time.
There’s no reason to segment the list here, as you’ll be shooting the message out to people who have already raised their hand to get as many updates from you as you can possibly publish.
Try To Grab Guest Blogging Spots Or Have Other Authors Write About Your Post
Finally, you’ll want to try and tap into your network of other bloggers that you’ve established a real relationship with to try and set up guest blogging deals, or at the very least, have them write about your new post and give their own spin on your content, while including a link to the original article.
This can expose you to an entirely new audience and though you might only have a one-time surge of traffic, you’re bound to hold onto many of them if your content and marketing is in line with what they are trying to achieve and are actually looking for.
These are just some of the tips that you can use to help your blog posts reach more people. Do you already use some of these tips? If so, which ones? What other tips would you recommend? Please let us know in the comment section below!