How To Use Social Media Marketing Successfully For Your Business


Social Media Marketing For BusinessSocial media’s role has drastically changed in the past few years. Before, social networking sites were for personal use only. These days, many businesses are looking how to use social media to promote their products and services. However, not all of the marketing efforts conducted online end successfully!

If you intend to use social media as a tool to market your business, you have to bear in mind some pointers to ensure it is successful!

How To Use Social Media – 3 Principles To Success

For sure, your ultimate goal is to generate sales through social media marketing. Given this, you need to understand the following ‘3 principle to success’ that can help to sell your products and services online:

  1. Provide solutions to the customers problems that are related to your product or service.
  2. Plan a social experience that can compel customers to respond.
  3. Understand the needs of the customers as they evolve, and then apply this knowledge in order to improve your own response.

Essentially, everything that you do using social media must “create behavior”. This particular behavior should be part of an overall plan that you need to implement to compel customers toward your offer. Experts call these three actions  ‘components of a courtship’, which happens between the seller and the buyer. Creating sales is more than just implementing branding plans. Sellers who wish to use social media to boost sales should do something with the attention they are getting from their target buyers.

Creating A Response From Customers

If you are serious about creating leads and sales, you need to make sure that your posts, tweets, videos and other updates are designed to catch the attention of your target market. It’s like going to work each day, where you have to come up with fresh, creative ideas on how to push others to respond to your work.

There is no need to ask for others to “like” your Facebook posts without giving people a reason to actually like what you have posted. Try to tease or tempt them by posting something really interesting. Customers want nothing but an honest value in term, so give them what they need and want.

Understand The “Ethical Bribe”

One tip that business owners should know is how to creatively get customers to start talking about their problems. Ideally, you want people to talk about something that is related to your business. You can “ethically bribe” people to speak their mind, which can help determine how you can be of help by providing solutions to their problems. Don’t forget to see yourself as someone who actively addresses the complaints given by your customers. You could always encourage people to talk about these things by offering them something.

For example, a grocery store could pay customers if they ask health and wellness questions via their Facebook page. This may sound weird for many business owners at first. Why would you pay customers when they are the ones supposed to bring the money? It’s simple, you need to help customers to create a powerful response. This can help in connecting with your client base better. This is also an opportunity for you to create new products or services that solve your customers problems, which in turn boosts your own business.

Focus On Solutions

Social media is your tool to convince customers to take action. Aside from being a platform with a very wide reach, this can also be an interactive platform that you can use to improve your business. Use social media to increase your brand exposure and find business opportunities, as well as interacting with customers.

Highlighting solutions to people’s problems can grab people’s attention.  This is particularly effective when you are selling a product or service that solves their problem.  You can encourage customers to buy by offering them a discount or special offer.

You can also suggest other helpful products/services that are related to your own.  This way, customers can see that you are genuinely trying to help them. Answer peoples questions, help them out where you can, interact with them, etc.  It all helps to use social media marketing effectively for your business.

What do you think?  Are you looking how to use social media for your business?  What other ways do you use social media marketing for your business?  Let us know by leaving a comment below!
Thank you to my Guest Post Author: Lena Paul

Lena is an MBA graduate and holds a leadership position with Sigma Research, a firm that provides term paper and home work help to students.

About OIT Author

This post was written by a guest author. Please see their details in the post above. If you'd like to write for OnlineIncomeTeacher, then check out our write for us page for details about how YOU can share your tips with our readers.

  • Andi Leemna

    Great post Lena, we use social media to chat with and engage with people, to help people, give them solutions to issues they may have and share their interesting stories, blog posts and successes. We believe the relationships we build spread the name and help with the branding of the company.

    Directing people to our main sites where we eventually turn people into customers of one or two of our products, we use it as part of our long term strategy.

    Social media is very important to keep the blog and company name in peoples minds.


    • Social media is SO important to businesses these days (more so for us bloggers!). Some people are even suggesting that it’s beginning to replace certain types of traditional advertising.

      I know that I have found lots of interesting people over social media, some fellow bloggers and some clients. It’s definitely helped me to grow my business.

  • Great article! It’s amazing how many people there are who instead of using social media the right way to CONNECT and FORM MEANINGFUL RELATIONSHIPS, they continue to use it to SPAM people. From now on every time someone spams me on FB I’ll just send them a link to this post so they can learn something 😉


    • Hi Thomas! Yes, it does seem crazy that people don’t seem to use social media the right way. Spamming people only serves to annoy them and if a business continually annoys people, then they won’t have many customers for long.

      Thanks for commenting Thomas

  • Lynn Brown

    Lena: Absolutely love the phrase “components of a courtship”!!! What a great way to describe making that genuine & all-important connection with consumer/clients! “Courting” evokes images of days-gone-by, simpler times when you knew everyone & they knew you! What better way to build a connection than by “courting” your customers?! 🙂 I also have to tell you that my first reaction to the heading “Ethical Bribe” was “Now THAT is an oxymoron if I’ve ever seen one!” After reading further, the heading makes complete sense & is a fantastic way to build success. Offering discounts is a great tool…just think about the couponing craze! There’s an entire tv show built around couponing addicts now, not to mention all the coupon web sites — indisputable proof that discounts/coupons are highly effective strategies!

    • Hi Lynn! Lena did a great job writing this post for us. I have to admit that I really like the “Ethical Bribe” section that she talks about. Like you say, when you first read it, it sounds like it doesn’t make sense, but it does when you think about it. It’s all about encouraging your customers.

  • There are plenty of businesses that don’t know much about social media when they start out. The fact is though that social media is becoming much more important in the modern world as a way to connect with people from around the world. Social media is not going to go away, it is here to stay and businesses need to wake up to that fact.

    It’s better to get started and try to learn about it now, rather than put it off and wait till your competition has successfully implemented it.