Google has recently made some changes in its ‘Reconsideration Request‘ process. If your website has been already penalized by the search engine or you want to make sure it doesn’t get penalized in the near future, understanding the reasons of penalty as well as knowing the right steps to send a reconsideration request is extremely important.
What Is A Reconsideration Request?
A ‘Reconsideration Request’ (also known as a re-inclusion request) is an official process of Google in which it reviews websites that have been punished for not following its guidelines. It’s basically a request letter to Google. You confess how did you mess up the things, how you will fix the issue and promise you won’t violate the policies again in the future. If your message and loyalty reach the search engine perfectly, they revoke the penalty on your website.
When you will Request for Reconsideration?
Your keyword ranking has suddenly stopped turning up in the Google search result. Don’t know the reason? Google has posted a video in the webmaster tools help section explaining some possible cases that can cause penalty. The video also shares some tips to consider while sending reconsideration request.
After watching this video, if you found out that your website has violated Google’s quality guidelines:
- Confess your all mistakes
- Explain the attempts done in order to fix the mistakes
- Try to be as elaborative as possible. Add each and every point with maximum details.
If your website is associated with another website, say it’s your partner’s website, and the partner has by mistakenly violated the Google’s quality guidelines, it will impact negatively on your website as well. You have fixed all the mistakes on your site but finding it a bit difficult to fix issues of the site you don’t manage. You can document this scenario while requesting reconsideration. For example, if links were bought as a part of joint PPC campaign, show them how you are making sincere attempts to clear out everything and how you have already stepped out to break your partnership in the paid links campaign.
Even after watching the video, if you couldn’t trace the reasons why your website receive a penalty:
- Go through Google’s Quality Guidelines
- Learn what things need to be avoided and share queries of the people working on your website
- It’s wise to take benefit of third-party analysis; you may hire an expert SEO professional to perform this task for you.
There are cases when the site owner is at no fault and still they receive penalty due to certain consequences. For example, you purchased an expired domain name which was earlier penalized by Google for the case of spamming. In such case, you can clearly explain the things in reconsideration document and make them lift the ban.
Before filing a reconsideration request, make sure that your website doesn’t boasts of any technical issues such as server down time. Read the terms and policies of Google and validate your website in its webmaster forum. After going through all these steps, if you find that your website has been penalized by Google, you can start documenting the request. You may also hire SEO Consultant to work on your website.
Thank you to my Guest Post Author: Kristinakathy Green
Kristinakathy is an SEO consultant and an owner of an SEO service provider firm. She along with her team of SEO professionals have delivered smashing success to plenty of clients hailing from different industries and different regions of the world.