Clair Trebes Interview – Taking Your Local Business To The Next Level

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Clair Trebes

Blogging is becoming much more important for both online and offline businesses.  Many local businesses are having to get online to find new business and raise their profile, particularly now that competition is so fierce on the high street.  I thought that it would be good to chat to someone who was promoting their own local business online, which is why I have lined up a special interview with Clair Trebes! Clair runs her own site ‘ThisIsClairTrebes.com’, as well as managing the … [Read more...]

15 Of The Best WordPress Plugins Of 2013

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WordPress Plugins

Some people have recently been asking me to write another WordPress plugin list, so I thought I’d better get to work and put a new one together.  I've been scouring the internet to find some of the best WordPress plugins for you to use on your website. Here are my top 15 WordPress plugins that I have found. Top 15 WordPress Plugins 1. AddThis 2013 looks set to put more emphasis on social media and social sharing, so it is important to make all your pages easy to share.  The … [Read more...]

6 Sales Letter Strategies To Encourage Social Media Sharing

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Facebook Status Example

Social media sharing is highly important these days for businesses. It’s a strong sign that you (or your brand)  have successfully connected with your readers as they felt that they had to share it with their own followers.  For bloggers, social sharing is your best friend as it is a good indicator of how well your influence in social media platform is. Besides social influence, social media is a great way to attract traffic, that's why so many professional bloggers use sales letter … [Read more...]

3 Lessons To Learn From Big Brands & Their Social Media Mistakes

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3 Lessons To Learn From Big Brands and Their Social Media Mistakes

Let's face it, it's hard to always be politically correct, even for brands and big corporations who have people working overtime to keep their images untarnished and focused online. After all, in our highly connected, modern lives, even big corporations have human faces and make human mistakes.  Add in social media and you have the potential to make some big social media mistakes! Reputations, more than ever before, are flimsy within the online world today. For small businesses that may … [Read more...]

Is Your Online Marketing Working?

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Online Marketing

Online marketing and social media are great, but how can you justify spending time in this medium when you aren't tracking the effectiveness? Here is a guide to help you navigate the online marketing waters and determine your campaign's effectiveness. Create Online Marketing Goals The first step of any marketing campaign, online (or offline), is to set goals and expectations. A goal is a measurable endpoint for your campaign that should align with strategic priorities in the company. Goals … [Read more...]

Social Media Certification – Is it Worth Your Time?

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Social Media Course

These days, businesses, celebrities and even pets have their own Facebook pages.  E-Marketer recently projected that 63.2% of internet users will visit a social network this year. Given all of this social media activity, it's no wonder that more and more people feel the need to embrace and learn more about the technology. Noticing the growing need, numerous social media courses have popped up online (and offline) promising to make you a social media guru. But how much do you really know about … [Read more...]

Top 5 Business Reasons To Find Your Classmates On Social Media

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Classmates

You know when, as soon as you join and fill out your profile on a new social media network, out of the blue pops a long-lost classmates that you had completely forgotten about! Do you ever 'friend'/'follow' them only to immediately regret the decision? We've all been there! Well, as much as you may regret yet another forgotten classmates’ list of potential baby names posted on your wall, there is always a bright side, especially if you make a significant amount of your income online! … [Read more...]

How Social Media Sites Have Given Consumers A Powerful Voice

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Social Media Sites

There is no doubting the multi-faceted way that social media sites have reshaped how the world connects and the reasons we connect. Off the top of my head, on a personal level I have used social media sites to share photos and memories with my family and friends, arrange events, network with like minded business people, find new customers, track down family members and trace family history, help other people, look for recommendations on products and services and last but not least CUSTOMER … [Read more...]

How To Keep Writing Quality Blog Posts

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Blogging

So, maybe you are thinking of starting a blog or you have one and it is fairly new. You know you have to keep adding fresh and unique content, but you are not sure how. Maybe the idea of writing several posts a week scares you! What if you wanted to write a new post every day! Where do you get the ideas from? What do you write about and how? Allow me to share with you some of the things that I use to create blog posts for my own blog or posts that are used as guest posts. Work … [Read more...]

Why Small Local Businesses Need A Website & Social Media Presence

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Business Isolation

Many small businesses are struggling these days, whether you run your own bakery, hair salon, greengrocers, freelance designer, plumber, writer, even lemonade business, etc.  Whatever it is, due to growing dominance and competition of the super markets and online businesses, traditional local business are are finding it tough.  This is because, for some, they are being isolated and finding it harder to find customers and clients through the traditional methods, such as ads in the local … [Read more...]

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