10 Costly LinkedIn Mistakes Users Make

May 6, 2013 By 23 Comments
LinkedIn Mistakes

LinkedIn now has more than 200 Million users worldwide!   The professional networking site is a rich resource for recruiters and marketers who are just beginning to discover the potential of this site.  Many people though misunderstood LinkedIn to be just another social media platform and are using it carelessly by making many costly mistakes.  These LinkedIn mistakes have the potential to damage the perception of your brand/business and reduces the chances of others wanting to work with … [Read more...]

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Google Plus SEO: Is Your Business Reaping The Rewards?

April 15, 2013 By 16 Comments
Google Plus For Business

If you or your business aren't taking advantage of Google's own social network 'Google Plus', then perhaps now is the time for you to take a closer look. Google Plus is a relatively new addition to the social media market, having launched only two years ago. As of December 2012 it now has over 500 million registered users!  Google Plus, (also referred to as 'Google+' or 'G+'), separates itself from the likes of Facebook and Twitter, being accessed by an overarching layer on your browser, … [Read more...]

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5 Social Media Tools You Shouldn’t Be Caught Without

April 12, 2013 By 7 Comments
Social Media Tools

There are a lot of social media tools out there today, and even more are being created at any given moment in time. What really separates the 'must haves' from the 'can do without's' is a unique mixture of quality and uniqueness. How do you know which ones are which though? How can you tell if a social media tool is officially unique or quality oriented? We've taken care of all those pesky little questions with a simplified list of five social media tools you shouldn't be caught without in 2013. … [Read more...]

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How To Increase Interactivity On Your Facebook Fan Page

April 10, 2013 By 23 Comments
Facebook Fan Page

Being able to manage a Facebook fan page effectively in order to make it a useful marketing tool is vital for your brand, company, online business or blog.  There are a number of different things that you can do to improve your Facebook fan page interactivity, which is what we will be looking at in this article. There are many benefits that you can gain by creating a Facebook fan page for your brand, company or blog. Provided, however, that you use this tool correctly, in respect of … [Read more...]

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Clair Trebes Interview – Taking Your Local Business To The Next Level

March 26, 2013 By 8 Comments
Clair Trebes

Blogging is becoming much more important for both online and offline businesses.  Many local businesses are having to get online to find new business and raise their profile, particularly now that competition is so fierce on the high street.  I thought that it would be good to chat to someone who was promoting their own local business online, which is why I have lined up a special interview with Clair Trebes! Clair runs her own site ‘ThisIsClairTrebes.com’, as well as managing the … [Read more...]

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Mobile Marketing: Using Foursquare & Location Data

March 22, 2013 By 6 Comments
Foursquare

The results of a good social media marketing campaign can result in reaching millions of people online, resulting in increased referrals and brand recognition. One of the most frequently overlooked portions of a social media marketing campaign is mobile marketing and local search engine marketing. Potential customers are using their smart phones instead of their laptops to search for local businesses. Using sites like Foursquare or certain location data sites can greatly improve the reach of … [Read more...]

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Using ‘Facebook News Feed’ For Your Online Marketing

March 1, 2013 By 8 Comments
Facebook News Feed

Facebook is the world’s largest online social network – making it an ideal place for brand marketing. Apps, ads, and your own business page allow you to establish a marketing strategy that has the potential to reach millions of users.  But, it is important to be aware of where the real marketing actually takes place. It is the Facebook news feed, not your page or costly ads, which has the potential to create the biggest impact on your audience. One of the most effective benefits of the … [Read more...]

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Are Facebook Groups Our Forgotten Friends?

February 26, 2013 By 6 Comments
Facebook Groups

Over the last year or so, my love for Facebook has slowly been dying.  While the world was getting all hyped up over the company being floated on the stock market, I was getting really cheesed off with how the Facebook Page I had spent time and money developing was seeing less engagement. I was doing everything that I could do to keep people coming to the page and interacting with me, I was posting useful information, quotes, interesting and fun images, but whatever I did the amount of people … [Read more...]

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As A Blogger, Should You Be Worried About Your Online Reputation?

February 22, 2013 By Leave a Comment
Online Reputation

The Internet is a vast valley of unique voices and endless information. Anyone with a computer and something to say can post just about anything that's on their mind.  Whether you're a highly paid professional or just someone who posts their daily musings, being a blogger can help anyone get their opinions, personality, or thoughts out to a massive audience of voracious readers. This vast collection of information can also pool together and create an "online reputation" that sticks to your … [Read more...]

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Beginners Guide To Google Analytics

February 13, 2013 By 18 Comments
Google Analytics

Google Analytics has fast become one of the most popular website Analytics applications used by web designers and online businesses today. If you’re not yet familiar with its wide range of tools, or if you’re yet to be convinced that Google Analytics is for you, here’s what it’s all about… Is Google Analytics For You? What Does It Do? Google Analytics performs a detailed analysis of a website’s functionality. It allows you to get a clearer picture of how your site is used. For … [Read more...]

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