Learn how to make money with your blog!
“If you build it, they will come” only works with baseball diamonds created out of cornfields in Iowa. It just doesn't have the same impact when you’re talking about trying to promote your new red-hot content for your blog. And even if you already have a dedicated following that are hanging on each and every one of your blog updates, the odds are fantastic that you’d like nothing more than to get even more eyeballs on your pages. More readers equals more influence, and more … [Read more...]
Email writing is still a very important part of business, whether you are writing hundreds of business emails or just a couple every day. They are a great way to reach out to people and engage with them directly, unlike on social media, which has a more community feel to it. You may be very professional in your approach to email writing but at the end of the day, you need them to appeal to your customers. Far too often do I see business emails that fail to impress! You may think … [Read more...]
If you have a need to boost traffic and increase the number of people coming to visit your website, you may think that the only way to do this is to rank higher in the Google search results. Over time, this might become a large part of your marketing strategy. But before you go off and start concentrating on driving more Google traffic, have you ever wondered what would happen to your eCommerce store if Google changed the way they rank online stores? What if they, for some reason, decided … [Read more...]
Did you know that 80% of searches on smartphones are for local businesses? This means if you have a small business, you need to get mobile friendly fast! That’s how most of your potential customers will be able to find out about your business. Admittedly, the small guys, it seems always have a tougher time when it comes to life itself. The unforgiving climate and requirements of business put an even greater pressure on the small business owner. He has to fight that much harder and that much … [Read more...]
Let's face it, it's hard to always be politically correct, even for brands and big corporations who have people working overtime to keep their images untarnished and focused online. After all, in our highly connected, modern lives, even big corporations have human faces and make human mistakes. Add in social media and you have the potential to make some big social media mistakes! Reputations, more than ever before, are flimsy within the online world today. For small businesses that may … [Read more...]
Viral marketing is definitely my favourite form on online marketing. The main reason for this is the authenticity of it. If done well, you can be sure that your message was really interesting and relevant for the people that were exposed to it and sharing it with their friends. But like any field of marketing, there are good and bad ways of doing it. So what is considered good viral marketing? Well, in the following post I’ll try to provide a few rules for you to use and show some … [Read more...]
A lot of businesses have been using email marketing for a while, and it has become so common that you might not even think about it as “marketing.” Nevertheless, every time you open an email newsletter, promotional offer or even a “thank you” for buying a product, you are on the receiving end of an email marketing campaign. So let’s get right down to the basics of what email marketing is and whether or not it’s right for you and your small business. What is Email Marketing? Email … [Read more...]
You may love or hate Facebook, but surely it has gained its place in the marketing mix of small business owners. However, despite Facebook’s continuous efforts to drive more businesses to the platform, the information available to potential advertisers is somewhat confusing. This is why this post is a starter’s guide to Facebook advertising, explaining the difference among all the different ad formats. Facebook Advertising 1. Domain Ads These ads are the standard solution for … [Read more...]
Unlike what is generally perceived by people, marketing is not limited to just sales and promotions. Marketing is a holistic process that starts long before a business opportunity, when a market or a product is identified or created. One of the mediums used for marketing is social media. Social media marketing encompasses almost all areas that traditional marketing includes, such as customer research, promotion, sales, and customer feedback. It is also possible for businesses to execute their … [Read more...]
Thousands of Facebook page fans and only a handful of likes, shares and comments – sound familiar? After all that time you've spent reading about the greatest Facebook marketing tricks and ways to get your fans to engage with you, and you’re doing everything right – you just can’t seem to get more people to click “Like”, and shares and comment seem more and more like mission impossible. It can’t be that they don’t like what you’re putting out – it’s all positive and … [Read more...]
CommentLuv vs Disqus – Why I Don’t Use CommentLuv!