Google Analytics – The Best Tool For Your Site

May 8, 2013 By 12 Comments
Google-Analytics_OPT

When looking to track your website statistics, there is no better way that using Google Analytics on your site.  Traffic is still, by far, the best way to check how well your site is doing online, so it is important to monitor how well your site is performing.  Thousands, if not millions of website owners from across the world use Google Analytics to analyse their site statistics everyday. Hopefully, this blog post will provide you with an overview of how you can make the best use of Google … [Read more...]

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Google Plus SEO: Is Your Business Reaping The Rewards?

April 15, 2013 By 16 Comments
Google Plus For Business

If you or your business aren't taking advantage of Google's own social network 'Google Plus', then perhaps now is the time for you to take a closer look. Google Plus is a relatively new addition to the social media market, having launched only two years ago. As of December 2012 it now has over 500 million registered users!  Google Plus, (also referred to as 'Google+' or 'G+'), separates itself from the likes of Facebook and Twitter, being accessed by an overarching layer on your browser, … [Read more...]

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4 Reasons Why Your eCommerce Store Shouldn’t Rely On Google

March 20, 2013 By 7 Comments
4 Reasons Why Your eCommerce Store Shouldn't Rely On Google

If you have a need to boost traffic and increase the number of people coming to visit your website, you may think that the only way to do this is to rank higher in the Google search results. Over time, this might become a large part of your marketing strategy. But before you go off and start concentrating on driving more Google traffic, have you ever wondered what would happen to your eCommerce store if Google changed the way they rank online stores? What if they, for some reason, decided … [Read more...]

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Beginners Guide To Google Analytics

February 13, 2013 By 18 Comments
Google Analytics

Google Analytics has fast become one of the most popular website Analytics applications used by web designers and online businesses today. If you’re not yet familiar with its wide range of tools, or if you’re yet to be convinced that Google Analytics is for you, here’s what it’s all about… Is Google Analytics For You? What Does It Do? Google Analytics performs a detailed analysis of a website’s functionality. It allows you to get a clearer picture of how your site is used. For … [Read more...]

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Evergreen Content 101: Writing Articles That Last

January 30, 2013 By 5 Comments
Evergreen Content

So much hype has been granted to evergreen content that SEO experts have been employing it left and right. However, before jumping on this bandwagon, it would be better if you know its intricacies first. Below are the basics that you need to learn about evergreen content and why producing evergreen content is good for your site. What Is Evergreen Content? Evergreen content basically means well-written content about topics that do not go out of date—or at least, not easily. A suitable … [Read more...]

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Google Authorship Guide – How To Get Your Picture In Search Results

January 28, 2013 By 42 Comments
Google Authorship

In the last few weeks, I have had quite a few people ask me about ‘Google Authorship’ and how they can set it up on their own site.  Therefore I thought it time to put a post together to try and answer those questions and help you to set it up for your own site. What Is Google Authorship? When you have been searching for content on Google, have you noticed that some results have portrait pictures next to them? This is Google Authorship!  This means that an author has claimed a … [Read more...]

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SheerSEO Review – SEO Software

January 22, 2013 By 19 Comments
SheerSEO

If you are a regular reader of this site, then you will know that I have talked about the importance of SEO (especially On-Page SEO & Off-Page SEO techniques) for your site quite a bit.  SEO (Search Engine Optimization) is an important part of getting your website seen by the search engines and ultimately getting them to send you traffic.  This is why you should spend time looking at and analysing how to improve the SEO impact of your website. Research has shown that approximately … [Read more...]

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A Business Can Dream: Advertise on Google’s Homepage

January 18, 2013 By 6 Comments
Advertise on Google's Homepage

The stark-white surface of Google’s anchor page is no longer pristine. Who dared violate this virginal space? Apparently, the only suitor good enough to advertise on Google's homepage is Google itself. They took advantage by inserting an ad for their new tablet device, Nexus. It is the largest piece of advertising to go on Google's homepage. If they turn this prestigious position over to the mere mortals of marketing, what would the right ad look like? Advertise On Google's … [Read more...]

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Changing With Google Algorithms and Results

January 9, 2013 By 4 Comments
Changing With Google Algorithms and Results

Google algorithms and search indexing systems have dramatically changed in the recent times. It goes without saying that changes right from Google Panda to Caffeine have largely impacted the way internet marketing or search optimisation works.  Internet marketing and its facets are gradually becoming more challenging than ever. Latest in the league is the algorithmic change that refers to the secret formula of deeming one website more relevant than the other. According to the latest updates … [Read more...]

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SEO Projections For 2013

January 2, 2013 By 6 Comments
SEO Projections for 2013

It’s only a few days into 2013 (Happy New Year) but it is a good opportunity to take a look at some predictions of what may happen in the next 12 months. With the many updates Google had published in the world of SEO, we’re not sure how exactly SEO techniques will function in the next year. However, it won’t hurt it we discuss some of our SEO projections either. In this page, we’ll try to make our fearless forecasts about what to expect on the strategies of optimizing your websites and … [Read more...]

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