How To Increase Interactivity On Your Facebook Fan Page

April 10, 2013 By 23 Comments
Facebook Fan Page

Being able to manage a Facebook fan page effectively in order to make it a useful marketing tool is vital for your brand, company, online business or blog.  There are a number of different things that you can do to improve your Facebook fan page interactivity, which is what we will be looking at in this article. There are many benefits that you can gain by creating a Facebook fan page for your brand, company or blog. Provided, however, that you use this tool correctly, in respect of … [Read more...]

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Using ‘Facebook News Feed’ For Your Online Marketing

March 1, 2013 By 8 Comments
Facebook News Feed

Facebook is the world’s largest online social network – making it an ideal place for brand marketing. Apps, ads, and your own business page allow you to establish a marketing strategy that has the potential to reach millions of users.  But, it is important to be aware of where the real marketing actually takes place. It is the Facebook news feed, not your page or costly ads, which has the potential to create the biggest impact on your audience. One of the most effective benefits of the … [Read more...]

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Are Facebook Groups Our Forgotten Friends?

February 26, 2013 By 6 Comments
Facebook Groups

Over the last year or so, my love for Facebook has slowly been dying.  While the world was getting all hyped up over the company being floated on the stock market, I was getting really cheesed off with how the Facebook Page I had spent time and money developing was seeing less engagement. I was doing everything that I could do to keep people coming to the page and interacting with me, I was posting useful information, quotes, interesting and fun images, but whatever I did the amount of people … [Read more...]

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6 Sales Letter Strategies To Encourage Social Media Sharing

January 7, 2013 By 8 Comments
Facebook Status Example

Social media sharing is highly important these days for businesses. It’s a strong sign that you (or your brand)  have successfully connected with your readers as they felt that they had to share it with their own followers.  For bloggers, social sharing is your best friend as it is a good indicator of how well your influence in social media platform is. Besides social influence, social media is a great way to attract traffic, that's why so many professional bloggers use sales letter … [Read more...]

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3 Lessons To Learn From Big Brands & Their Social Media Mistakes

January 4, 2013 By 7 Comments
3 Lessons To Learn From Big Brands and Their Social Media Mistakes

Let's face it, it's hard to always be politically correct, even for brands and big corporations who have people working overtime to keep their images untarnished and focused online. After all, in our highly connected, modern lives, even big corporations have human faces and make human mistakes.  Add in social media and you have the potential to make some big social media mistakes! Reputations, more than ever before, are flimsy within the online world today. For small businesses that may … [Read more...]

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Facebook Advertising Guide: All Ad Types and Specs

November 30, 2012 By 2 Comments
Facebook Advertising

You may love or hate Facebook, but surely it has gained its place in the marketing mix of small business owners. However, despite Facebook’s continuous efforts to drive more businesses to the platform, the information available to potential advertisers is somewhat confusing. This is why this post is a starter’s guide to Facebook advertising, explaining the difference among all the different ad formats. Facebook Advertising 1. Domain Ads These ads are the standard solution for … [Read more...]

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How To Increase The Reach Of Your Facebook Page Updates

November 12, 2012 By 11 Comments
Facebook Page

Thousands of Facebook page fans and only a handful of likes, shares and comments – sound familiar? After all that time you've spent reading about the greatest Facebook marketing tricks and ways to get your fans to engage with you, and you’re doing everything right – you just can’t seem to get more people to click “Like”, and shares and comment seem more and more like mission impossible. It can’t be that they don’t like what you’re putting out – it’s all positive and … [Read more...]

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Is Your Online Marketing Working?

October 5, 2012 By Leave a Comment
Online Marketing

Online marketing and social media are great, but how can you justify spending time in this medium when you aren't tracking the effectiveness? Here is a guide to help you navigate the online marketing waters and determine your campaign's effectiveness. Create Online Marketing Goals The first step of any marketing campaign, online (or offline), is to set goals and expectations. A goal is a measurable endpoint for your campaign that should align with strategic priorities in the company. Goals … [Read more...]

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5 Reasons Why You Should Outsource Your Facebook Page Management

September 26, 2012 By 11 Comments
Facebook Page

Facebook has been the new directory of many businesses online. Almost all businesses are maintaining their own Facebook visibility in the hopes of maximizing social exposure. In this article, we will talk about 5 Reasons why it's good to outsource Facebook Management to a third party services provider. 5 Reasons to Outsource Facebook Page Management 1. Expertise When we are experts in a certain task, chances are the work we produce will be of a high quality. The same can be said in … [Read more...]

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Facebook Insights Overview

September 14, 2012 By 4 Comments
Facebook

So you have created your own Facebook page for your website, great!  Now what?  Well simply having a Facebook page is only the start, you want to be driving traffic and engaging with as many people as possible.  As well as that, you need to be analysing how your page is operating, otherwise how do you know whether the effort of running the page is worth it.  Thankfully Facebook lets you see how well your page is doing by letting you use the free "Facebook Insights". Facebook Insights … [Read more...]

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