12 Ways To Increase Exposure For Your New Blog Post

12-Ways-To-Increase-Exposure-For-Your-New-Blog-Post_OPT

“If you build it, they will come” only works with baseball diamonds created out of cornfields in Iowa. It just doesn't have the same impact when you’re talking about trying to promote your new red-hot content for your blog. And even if you already have a dedicated following that are hanging on each and every one of your blog updates, the odds are fantastic that you’d like nothing more than to get even more eyeballs on your pages. More readers equals more influence, and more … [Read more...]

Business Email Writing: 4 Tips To End Your Emails In The Right Way

Business Email Writing - 4 Tips To End Your Emails In The Right Way

Email writing is still a very important part of business, whether you are writing hundreds of business emails or just a couple every day.  They are a great way to reach out to people and engage with them directly, unlike on social media, which has a more community feel to it.  You may be very professional in your approach to email writing but at the end of the day, you need them to appeal to your customers.  Far too often do I see business emails that fail to impress! You may think … [Read more...]

Who Killed Subscription Commerce (And Is It Really Dead)?

Subscription Commerce

Most people will tell you that subscription commerce is the new non-subscription commerce.  Not many will start at the beginning and talk about the death of this form of marketing.  To be fair to this tried, tested and seriously over-done sales model, it's not actually dead.  Languishing maybe, on life support, but not dead.  Like so many tricks of sales and marketing it has even seen something of a second childhood, thanks to the internet.  There are even some internet marketers who think … [Read more...]

Why Online Email Marketing Is A Must For The Digital Consultant

Online Email Marketing

Although some observers are still predicting what has been called the inevitable demise of email, we are more inclined to believe it is still alive and well. An email account is necessary for social networking sites, online banking, and many other vital services. As long as it provides a reliable means of communicating, email (and more specifically online email marketing) will be a viable marketing tool for professionals in many fields, including consultants. Many online email marketing … [Read more...]

The Importance Of Writing Quality Blog Posts & Email Newsletters

The-Importance-Of-Writing-Quality-Blog-Posts-Email

I was hoping that this post title was obvious, but when you look around at many blogs these days and see the writing quality of the posts they publish, it is easy to see that many of the blog owners don’t actually know the importance of writing quality blog posts and email newsletters. They offer posts that are so vague that they are as useless as they are short, often 500 words of regurgitated works they have stolen from other websites. They offer nothing new to the reader and what does that … [Read more...]

What Is The Future Of Email Marketing?

Email Marketing

Does email marketing even have a future? With every new social media phenomenon opening up new marketing channels, the doubters say no, email marketing is on its way out. Only it isn't. If anything, it’s on the rise! Despite all the popular new kids on the marketing block, email continues to more than hold its own. Why? Because it works, that’s why. It’s more cost-effective, that’s another why. And there is a number of other whys that point to a positive future for email … [Read more...]

Maximizing Your Small Business Potential Through Email Marketing

Email Marketing

A lot of businesses have been using email marketing for a while, and it has become so common that you might not even think about it as “marketing.” Nevertheless, every time you open an email newsletter, promotional offer or even a “thank you” for buying a product, you are on the receiving end of an email marketing campaign. So let’s get right down to the basics of what email marketing is and whether or not it’s right for you and your small business. What is Email Marketing? Email … [Read more...]

Maximizing ROI from Email, Social Media AND Snail Mail Marketing

ROI

Marketing is an important part of any business!  Without it, you will struggle to build brand identity, drive traffic to your business and ultimately sell your products/services to your customers.  For this reason, it's vitally important that you make the most of the marketing that you invest in to get the most out of it.  This is where ROI (Return On Investment) comes in. We take a look at 3 types of marketing that you can use; email marketing, social media and direct mail (snail mail) … [Read more...]

6 Web Survey Methods For Small & Medium Businesses

Web Survey Methods

The web provides a vast platform that small and medium sized businesses can use to conduct market research, product research or the simple task of receiving feedback from customers regarding the services or products they offer. This information can then be used to improve aspects, such as service procedure or customer care relations. There are many different methods which can be used to conducting a survey online, but we have picked out 6 important ones with brief descriptions below to help … [Read more...]

5 Common Blog Mistakes New Bloggers Make!

Blog Mistakes

This blogging lark is great, but you're going to make mistakes along the way.  If you want to do it properly, help people, or make some money out of it, then there are a few simple mistakes that you need to avoid doing.  The success of your blog will be greatly improved if you follow these simple rules and don’t do these common blog mistakes new bloggers make! Blog Mistakes New Bloggers Make! 1. Not Setting Permalinks Up Correctly It really pains me when I see this because it is such an … [Read more...]