Every day, millions of Internet users receive emails that they immediately toss in the trash or mark as spam. Although great deals of these emails are indeed unsolicited spam, some are actually developed from legitimate companies sending various advertisements. One of the biggest reasons why these emails get tossed immediately […]
Website Visitors Feeling Lost? Improve Your Site Navigation
This post is a bit of a spontaneous one as I have just visited a website that makes it really difficult for people to find what they are looking for. As you can imagine, I didn’t stick around for long on their site. This can be so frustrating and unfortunately […]
To Lightbox Or Not To Lightbox, That Is The Blogging Question
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You will have seen many of them and probably filled in a few yourselves whilst browsing online, but one question that always crops up in blogging circles is whether or not you should include one on your own site. What am I talking about? Lightbox subscription forms of course! What […]
How To Setup A Professional Email Address For Your Website
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I’m sure that at some point you will have received an email from a company that uses a professional email address (e.g. name@example.com instead of nameexample@gamil.com), in fact you’ll probably have received hundreds of them. They are great for businesses as they appear a lot more professional. But how do […]
How To Create A Newsletter In AWeber
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I, and many other bloggers, are always going on about having an email list for your website – “…the money is in the list!” Whilst that is very true, I haven’t yet talked about what you should send out to your list nor how you go about creating it in […]
Business Email Writing: 4 Tips To End Your Emails In The Right Way
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Email writing is still a very important part of business, whether you are writing hundreds of business emails or just a couple every day. They are a great way to reach out to people and engage with them directly, unlike on social media, which has a more community feel to it. You […]
Who Killed Subscription Commerce (And Is It Really Dead)?
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Most people will tell you that subscription commerce is the new non-subscription commerce. Not many will start at the beginning and talk about the death of this form of marketing. To be fair to this tried, tested and seriously over-done sales model, it’s not actually dead. Languishing maybe, on life […]
Maximizing ROI from Email, Social Media AND Snail Mail Marketing
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Marketing is an important part of any business! Without it, you will struggle to build brand identity, drive traffic to your business and ultimately sell your products/services to your customers. For this reason, it’s vitally important that you make the most of the marketing that you invest in to get […]
6 Web Survey Methods For Small & Medium Businesses
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The web provides a vast platform that small and medium sized businesses can use to conduct market research, product research or the simple task of receiving feedback from customers regarding the services or products they offer. This information can then be used to improve aspects, such as service procedure or […]
5 Common Blog Mistakes New Bloggers Make!
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This blogging lark is great, but you’re going to make mistakes along the way. If you want to do it properly, help people, or make some money out of it, then there are a few simple mistakes that you need to avoid doing. The success of your blog will be […]
CommentLuv vs Disqus – Why I Don’t Use CommentLuv!