Finding Website Inspiration From The Webby Awards

The internet is full of fantastic websites, marketing campaigns, advertising techniques, video channels, mobile apps, and much, much more that you never get to see.  There is so much you can learn from these sites and find website inspiration for your own projects, which is why it is good to […]

Social Media Ads – Find, Attract and Engage More Consumers

If you run your own website or eCommerce business, you will have felt the need to try to engage your customers/readers in a more effective way.  Well, you are not alone!  All sites want to do this, as the more people you can engage with and get onto your site, […]

A Business Can Dream: Advertise on Google’s Homepage

The stark-white surface of Google’s anchor page is no longer pristine. Who dared violate this virginal space? Apparently, the only suitor good enough to advertise on Google’s homepage is Google itself. They took advantage by inserting an ad for their new tablet device, Nexus. It is the largest piece of […]

3 Lessons To Learn From Big Brands & Their Social Media Mistakes

Let’s face it, it’s hard to always be politically correct, even for brands and big corporations who have people working overtime to keep their images untarnished and focused online. After all, in our highly connected, modern lives, even big corporations have human faces and make human mistakes.  Add in social […]

Viral Marketing – The Good, The Bad & The Effective

Viral marketing is definitely my favourite form on online marketing. The main reason for this is the authenticity of it. If done well, you can be sure that your message was really interesting and relevant for the people that were exposed to it and sharing it with their friends. But like any […]

Facebook Advertising Guide: All Ad Types and Specs

You may love or hate Facebook, but surely it has gained its place in the marketing mix of small business owners. However, despite Facebook’s continuous efforts to drive more businesses to the platform, the information available to potential advertisers is somewhat confusing. This is why this post is a starter’s […]

Tips To Write An Effective PPC Advertisement Copy

Search Engine Marketing is one of the best ways to reach your customers online. Among the many useful methods used in Search Engine Marketing, PPC advertisement (or Pay Per Click) is the most effective way to develop your business. Ads that appear on social networks, on the sides or at the top […]

5 Alternate Ways to Promote Your Online Business

Advertising and looking for ways to promote your online business are always going to be a vital part of bringing in new online business.  Without good advertising, how can you hope to find new clients or customers? Now we have discussed many ways to advertise your business online in a […]

“Rapid” List Building – How To Generate Massive Leads Using PPC

There is no doubt that pay per click is one of the fastest (if not THE fastest) ways to generate high quality leads for your business. Due to the enormous skills that are involved in being successful with PPC, it takes consistent effort to make it work. Before I’m going […]

How To Keep Your WordPress Website Integrity

WordPress has given us a great opportunity to make money, gain exposure and link our way to steady profits.  However, it is imperative that we all walk the fine line between professionalism and soulless advertising.  In other words, how can you maintain your website integrity? You may be surprised at […]