Learn how to make money online with your own blog or website!
The stark-white surface of Google’s anchor page is no longer pristine. Who dared violate this virginal space? Apparently, the only suitor good enough to advertise on Google's homepage is Google itself. They took advantage by inserting an ad for their new tablet device, Nexus. It is the largest piece of advertising to go on Google's homepage. If they turn this prestigious position over to the mere mortals of marketing, what would the right ad look like? Advertise On Google's … [Read more...]
Let's face it, it's hard to always be politically correct, even for brands and big corporations who have people working overtime to keep their images untarnished and focused online. After all, in our highly connected, modern lives, even big corporations have human faces and make human mistakes. Add in social media and you have the potential to make some big social media mistakes! Reputations, more than ever before, are flimsy within the online world today. For small businesses that may … [Read more...]
Viral marketing is definitely my favourite form on online marketing. The main reason for this is the authenticity of it. If done well, you can be sure that your message was really interesting and relevant for the people that were exposed to it and sharing it with their friends. But like any field of marketing, there are good and bad ways of doing it. So what is considered good viral marketing? Well, in the following post I’ll try to provide a few rules for you to use and show some … [Read more...]
You may love or hate Facebook, but surely it has gained its place in the marketing mix of small business owners. However, despite Facebook’s continuous efforts to drive more businesses to the platform, the information available to potential advertisers is somewhat confusing. This is why this post is a starter’s guide to Facebook advertising, explaining the difference among all the different ad formats. Facebook Advertising 1. Domain Ads These ads are the standard solution for … [Read more...]
Search Engine Marketing is one of the best ways to reach your customers online. Among the many useful methods used in Search Engine Marketing, PPC advertisement (or Pay Per Click) is the most effective way to develop your business. Ads that appear on social networks, on the sides or at the top of search engines, will only be charged when there is a click on the advertisement. In other words, you only have to pay when users land on your websites. These days, one has to be on their toes in … [Read more...]
Advertising and looking for ways to promote your online business are always going to be a vital part of bringing in new online business. Without good advertising, how can you hope to find new clients or customers? Now we have discussed many ways to advertise your business online in a traditional sense. Today though, I thought I’d talk to you about alternate ways that you can advertise your business that you may not have thought of. These suggestions aren't revolutional, but they do … [Read more...]
There is no doubt that pay per click is one of the fastest (if not THE fastest) ways to generate high quality leads for your business. Due to the enormous skills that are involved in being successful with PPC, it takes consistent effort to make it work. Before I’m going to walk you through the exact process of generating laser targeted leads, I assume that you’ve already set up a squeeze page and email campaign. This strategy describes how to successful generate leads using AdWords. If … [Read more...]
WordPress has given us a great opportunity to make money, gain exposure and link our way to steady profits. However, it is imperative that we all walk the fine line between professionalism and soulless advertising. In other words, how can you maintain your website integrity? You may be surprised at how many startup companies create a website, fill it with good to great content, but then ruin all respectability by posting an excess of banner advertisements. We understand the strategy. … [Read more...]
A video testimonial can be a powerful tool that you can use to increase your online leads. A good video testimonial runs about 30 seconds to a minute and offers a story that your customers can relate to. It will increase your credibility in their eyes and can be used to turn more website visitors into leads and customers. Ask For A Video Testimonial While many customers would be happy to contribute, you'll earn goodwill and better responses by offering an incentive. For example, if a … [Read more...]
Change is the essence of life, but this simple bit of wisdom is perhaps no more apparent than in the economic model that drives all Internet enterprises. Revenue is what drives every business and in today’s modern world of social media and web connectivity, SEO techniques drive the flow of online marketing revenue. The recent Facebook IPO and the uncertainty of its potential revenue assumptions going forward, highlighted how significantly small changes in viewer dynamics can impact revenue … [Read more...]
CommentLuv vs Disqus – Why I Don’t Use CommentLuv!