Thanks to the innovation that is Twitter, people can send short messages to one another regarding any possible topic. With the inclusion of a hashtag, formerly known as the “pound” sign here in the States, comments you create can be read by others even if you don’t have any followers. Even Google has discovered the value of the hashtag, as posts on Google+ can be shared in the same manner. Since it seems that everyone has some form of social connection on these sites in today’s world, is it possible to use trending hashtags in order to market your content?
Finding Trending Hashtags
Twitter, as well as many other sites, provide an updated list as to what hashtags are currently the most popular. These trending topics experience heavy traffic as thousands of people are currently reading the comments. If you have an insightful addition for Twitter or Google+, you can easily generate a great deal of interest to your blog or website by providing a link within those subjects. Since many links are simply too long to put into a Tweet, many “URL shorteners” exist that will condense it to a few characters long, such as; goo.gl, bitly.com
Don’t Spam the Tags
The most difficult aspect of using a hashtag trend to promote your material is the fact that you need it to be logical with the topic. For instance, your comment would perform poorly if you tried to promote an article about a movie you just watched when the hashtag topic is relating to “#ThrowbackThursday,” a topic created to show old technology and memorabilia. Not every trending hashtag will be logical to use, and you must find the ones that are. Otherwise, your comments can seem too spammy and could promote a sense of being unprofessional.
Know What to Comment
It takes more than a brief comment to become a productive one. You only have 140 characters to convince someone that they need to view your blog post. In a sense, you need to condense your article into this small allotment of characters in order to peak someone’s interest to click the link. As your title can be important to creating the content of your blog, so is the message you post on Twitter. While one comment could see a great deal of interaction among the users, another could simply become ignored by all.
Use Analysis Tools
Followers of your Twitter feed and Google+ account may already be interested in what you have to write. It’s the others you are trying to focus on. It could take a great deal of strategy to build content for these social sites that can impact your blog. Using analytical tools can help you discern what hashtags and keywords new visitors have found favorable. This will show you what you need to develop in order to engage your target audience further.
Here are some sites that you can check out;
Don’t Try Too Hard
Another aspect of promoting comments to trending hashtags is not trying too hard to engage the readers. Many people try to get new visitors by using any method short of actual begging. Trying too hard to make a good comment can be misinterpreted in a number of ways. Try to keep the material natural but informative.
Including Hashtags In Content
Many people will use certain hashtags within their post in order to save on space and create relevancy. For instance, instead of posting…
“Using social media can help you market your business #socialmedia #business“
…you would put…
“Using #socialmedia can help you market your #business“
This allows you to save on space from doubling up on certain words while providing information to your followers. If you’re able to work a trending hashtag into the post, all the better.
Realize Time Constraints
It doesn’t take long for a particular hashtag trend to develop. Unfortunately, it can also drop just as fast. Waiting too long to get your blog post involved in the topic could provide a mediocre experience at best. However, having a list on hand of your blog posts can allow you to immediately display the content as the trend is developing. In other words, there is nothing wrong with promoting an article today that you wrote last month – as long as it’s relevant to the conversation. You don’t want to post articles that are too old, though. The information could be obsolete and outdated. Anything you’ve developed in the last month or two should be OK to use, but anything older than six months should be carefully reconsidered.
As long as you can jump into the conversation related to the hashtag logically, you could improve the activity to your blog. If your material cannot be related to a trending topic, then it’s better if you find one that does. You don’t want to seem like a spammy writer by posting comments that have nothing to do with the topic at hand.