How To Write Cornerstone Content In Under An Hour (That Gets Noticed)


Cornerstone Content

First of all, let us define what cornerstone content is. A cornerstone content (also know as evergreen content) is content that provides real added value to the knowledge of your readers. These types of articles will leave a lasting impression on your readers that will make them want to come back for more and, more importantly, remember your site. Readers will want to further be influenced by what the author says. Cornerstone content empowers readers without necessarily forcing them to share and recommend the website to other people.

In this article, we will talk about ways on how to write this type of articles in less than an hour.

How to Write a Cornerstone Content

1. Know Your Target Audience

You won’t reach your audience’s minds if you do not know who you are writing for. Your blog has to cater for the type of people that you are aiming for in order for it to get noticed. Viewers will always look for helpful, interesting and insightful content. They are searching for an expert or authority on a particular subject, so when they find it on your site (via one of your cornerstone content articles), they will be more likely to treat your content as one that is fitted for their needs and interests. Analyse what makes your audience tick and know their preferences.

2. Research for Keywords

Users on the web are rational individuals who use common sense or simple terms when they perform a search. So it is key to use the right keywords to capture readers. You are responsible to optimize your articles with relevant keywords or keyphrases with meaty content for your audience.

If you are writing a post in a hurry, it can be best to just write the first thing that comes into your mind, and then go back and optimize your post with relevant keywords where appropriate. In less than an hour, with the help of analytical tools and keyword estimator tools, you can determine which words are worth your effort to include in your article.

3. Plan Out Your Post

Cornerstone Content

You can’t hope to sit down and write a good quality post quickly without first planning it out in some way.  This could be a simple as jotting down some key points that you want to cover or perhaps structuring out your article so that you know what you want to say.

You may not be the type to plan out your posts before hand, but it does help, especially when you need to write an article quickly.  Think about;

  • What do you want to say in your post?
  • What questions are you trying to answer?
  • Does it link in anyway to your previous posts? (internal links)
  • Does it relate to any other posts that you have read? (external links)
  • What pictures or videos do you want to use and where do you want to include them in your article?

By answering these before you start writing your post, it will make it much easier and quicker to sit down and complete it.

4. Personal Tone

Cornerstone content should not sound too technical for readers to comprehend. Rather, it should sound like you are talking to them casually. Clear explanations should be used with your personal touch to make your articles more accessible to your readers. Strive to connect to your audience with content written in an appealing manner.

5. Include an Eye-catching Title

A cornerstone content is never complete without a great title to match it. This title should be bold and interesting enough, also one that consists of related keywords presented to make it intriguing at one look. Titles can be thought of in less than 15 minutes and you can write it after you make the body of the content so you will have a better overview of the entire picture by then.

6. Define Who You Are

Every post that makes up your website should be pieces of your personality and brand. Put in the effort of communicating a consistent message all throughout and remember to answer a significant question for your readers’ satisfaction. Remember that cornerstone content should be useful to them. Make sure to sensibly project your own voice to make the post unique and let them know you better through your writing.

Attracting visitors to your site is important. Making them appreciate your content is another. If you are successful at these, you can pro-actively get more traffic and pageviews in no time. How to make readers be compelled to explore and know more about your website is to answer their needs by writing cornerstone articles.

About Pamela Daisy Sallegue

Pam is a content writer of Advice How. She’s known for being a techy person, and photojournalist. She also loves to travel during spare time. You can learn more by following her on Twitter, Facebook or Google+.

  • Andi Leeman

    Great post Pamela.
    Creating a plan and knowing what you want to write certainly makes it a lot easier. I take hours to write my posts and sometimes that is by choice, often it is not so I do need to speed up. My long posts that take time are usually not planned. I think that says it all!

    • Hi Andi,

      There certainly is nothing wrong with taking your time to write posts (I spend enough time writing my own), but sometimes there can be instances where you need to publish something quickly. Spending a bit of time planning out an article beforehand can really help to speed up the writing process.

  • Clair Trebes

    Hello Matt & Pamela

    This is a good post, I’m fairly fast at writing articles when I am locked in to my writing mode. I tend to do a lot off the cuff, and I don’t really focus that hard on SEO – with doing keyword research too heavy, I tend to just pick something that is going to work in the post and roll with it!

    Writing is a craft and I am always looking to improve mine – I’m fortunate that words are my friend, but this post has given me some more food for thought with regard to improving / streamlining and perfecting my posts, and I definitely think I should spend more time planning them out!


    • Hi Clair,

      Everyone has their own writing style I guess. I tend to really struggle writing a post when I haven’t planned it out, as I can waffle if I’m not careful. But I know many bloggers that can just sit down and write out a post on the fly. Whatever works for the individual is the best way to go, we all work differently after all.

  • Nice read Pamela,

    I especially like point 4 – adding your personal touch. I like to write as I speak so I can relate to this point.

    I am like you Andi – some of my posts take hours. But I like it that way, I am very critical of my own work and if it is not right then I will not post it.

    Thanks Pam,

    • Hi John,

      I think it is very important to add a personal touch to article writing, especially when we are talking about this blogging malarkey. Some subjects can be quite dry and complicated, so anyway to lighten it and make it easier to understand will benefit the readers.

      I find that some of my posts can take 4-6 hours (even days) to write, whereas some I can knock out in under an hour, it depends on the subject. Either way, I’m like you John, if it’s not right, it won’t get posted.

  • alexwhalley

    Hey Pamela and Matt.

    This is a great post that does outline the important elements that make up a good post – and one that could be considered pillar content, assuming you do your homework right, but I have to disagree with the time thing.
    Maybe it works for some but personally, no matter how well planned my idea is and how much I know my readers and target audience, it still takes me at least 2 hours to write it – I think it is my own obsession with grammar and sentence structure that is my ultimate demise though!

    LOL – one cannot be a grammar nazi AND complete an article in under an hour – at least not one for my own blog that I intend to be pillar or ‘cornerstone’ content

    • Hi Alex,

      I know what you mean about time. The vast majority of my posts can take a good while to finish. I’ve spent a good couple of hours sometimes trying to find the perfect image for a post.

      Whether you have an hour or a couple of days to write a post, I think Pamela’s points still ring true. Planning out an article can help dramatically.

  • Catherine Holt

    I spend quite a while writing my posts (definately longer than an hour) and what is funny is that most of my post is visual, so it really shouldn’t take me that long! Myt biggest struggles are knowing how to optimise the post and how to ask questions. As my posts are all about parties, I feel that it is moer about providing ideas for people rather than information and that is where I come a bit unstuck. I try and go with a personal touch too, so my posts are quite informal, I am trying to go with a down to earth approach and I guess time will tell whether people like this or not.

    • Hi Catherine,

      Sometimes the hardest part of getting a post ready is finding the right images/videos to add. Like I say to Alex (below), I have in the past spent a couple of hours trying to find the perfect picture for an article. It’s not always necessary, but just something that I like to do.

      You have a nice writing style for your site Catherine. Don’t think it would work writing formally for a party site, I think you pitch it perfectly with your informal style.

  • Perspectives make a great difference in creating great content. Crafting good content is really an art and mastering this art requires good effort and see things from different perspectives and that makes it unique.

    • Writing a topic based on a different perspective can be a good way to attract visitors (especially if you talk about both perspectives). Not only that, but I find that it is good, from a writers point of view, to look at both sides of an argument. Biased content can often split opinions, but if you look at both (in an objective manner) then that can be very useful.