There are many different ways to approach blogging, which is one of the great things about doing it. Whilst you can spend plenty of time coming up with and writing brand new content yourself, there is another way of blogging that is very effective – content curation.
Think of ALL the information on the internet, it’s truly massive! Billions and billions of posts and pages are already online waiting to be found, yet the vast majority of them barely see the light of day. That isn’t because they aren’t good enough (OK so some will be rubbish), it’s because people just can’t find it.
We all use search engines to find what we are looking for, even then, we tend to only click on the ones that show up on the first page of the SERPs (Search Engine Result Pages). What about all the other great, quality content that is available?
Where am I going with this? Well, people want to find the best information that they can. If you can point people in the right direction via your site, they will come to see you as an authority.
Try To Think More Like An Editor Than A Writer
You’re probably thinking – “Why should I send people away from my site?”
Try not to think about it like that. Instead, try to think more like an editor for a magazine or a TV show. They will constantly have items on other magazines/TV shows and have guests talking about their latest product that they are promoting. Despite the fact they are telling people to go elsewhere, people will continue to tune in next week or buy next month’s issue to find out about other things they may be interested in. THIS is content curation.
Jonathon Ross, Jay Leno, David Letterman (above), Michael Parkinson, Conan O’Brien, Oprah, etc.
These are all people who have become HUGELY popular, not by promoting themselves but by promoting others.
Blogging Is Not About “Me, Me, Me”
If your aim for your site is to solely self-promote, then you are not going to be around for very long. I’m not saying that there is anything wrong with self-promotion, but if that is ALL you do, then your readers will likely get bored very quickly.
By all means, write about your own experiences and use yourself as an example when explaining something, but remember to talk about others as well. People will appreciate reading about someone else’s experiences or learning about other businesses as an example.
I don’t know about you, but I always get suspicious when I find a “business” site that is just about one person. They will solely talk about themselves, their product, how they are SO brilliant at what they do, etc. It’s just off putting. If they were to openly recommend and talk about other people/businesses (alongside their own products/services), then I’d trust them much more.
Content Curation Is The Way Forward
There are plenty of ways to incorporate content curation into your blog. This could include;
Allow other people to write for your site. That way, not only are you getting a fresh perspective on a subject from someone else, you are freeing up time from writing yourself. Just remember to act like an editor and ONLY publish content that you are happy to have on your site. You don’t have to publish everything that gets sent to you!
When you are writing a post, remember to link out to other useful, interesting and relevant articles. Not only will your readers appreciate it, but it is also good for SEO.
Also, remember to share other people’s content on your social media channels. That way, you are demonstrating that your site is a place that people can find information.
Interview someone from your industry/niche. People like doing interviews on other sites as they get some additional exposure, whilst you get some great content for your readers.
You don’t just have to talk about your own products, review other useful products that are on the market that your readers would be interested in. You may even be able to make some money this way if they have an affiliate program for the product you are reviewing, but don’t just write reviews for this purpose. You could even get in touch with the company that makes the product and ask them for an interview or to record an entertaining product demonstration.
Weekly Round Up
Some sites make good use of doing a weekly round up for their readers. They will scour the web for the best content that week (from their industry) and present it in one easy place for people to find. The great thing about this is that these can attract a lot of attention, not only from visitors, but from the sites that you are linking to. They may share your round up with their social media subscribers and link back to it from their site.
These are just some of the things that you can do on your website. Try to view your blog less like a platform for yourself and more as a platform for information. That way, visitors will be much more interested in what you publish and keep coming back for more.
Have you tried doing some content curation on your site? What other methods have you used? Please let us know below by leaving a comment.