How To Attract People To Write For Your Company Blog



I recently got sent a question from a reader asking me “How can I attract people to write for my company blog?”  This is a great question and one that I thought deserved special attention in the form of a post.

Every site, no matter what niche it’s in, requires regular content as that is what helps to attract traffic on a consistent basis.  Whilst you can try writing everything yourself, sometimes that just isn’t very practical, which is where guest posting (or guest blogging) comes in.  This is where you get other writers to produce content for your site, usually in return for a link.

Now, it’s all well and good saying that, but how do you attract other writers to write for your site?  Well let’s take a look at some suggestions.

Make It Clear That You Accept Guest Posts

First things first, you need to make it clear on your site that you accept guest posts.  You can’t expect writers to get in touch with you if they can’t tell if you accept posts.

The easiest way to do this is to simply setup a dedicated page on your site that explains all your post submission guidelines and, most importantly, includes a contact form for people to get in touch with you.  Make sure that you place a link to this page that is visible on your whole website.  That way, whatever page people land on, they will see your ‘Write For Us’ link that they can follow.

Invite People To Write For You

Instead of sitting on your butt and waiting for people to get in touch with you, get out there and find people to write for you.  Keep an eye out for writers that you like online and see if you can get reach them via email or social media.

Now, I know what your next question will be – “Won’t I have to pay them though?

Well short answer – it depends on the writer.

Guest blogging is a huge part on the internet nowadays and most of that is done for free.  Writers (and websites) are always looking to get content on other sites to raise their own profile, as well as getting a link back to their own site.  For this reason alone, most writers will be happy to write for you for free.

Depending on the writer however, some will charge for their services.  These are usually BIG name writers that can bring you a lot of traffic/attention, so it can be beneficial to look at this option as well.

The biggest advantage of inviting people to write for your blog though is that it shows people that you are open to other authors.  Websites that publish content from multiple different writers will naturally attract other people that want to write for them.  I know that it took a few months before people started to get in contact with me asking to publish on this site.  I now tend to turn down more than I allow simply because I get sent so many.

Run A Writing Competition

Everyone likes to enter a competition.  Why not run a writing competition on your site for people to enter.  You could offer up some sort of prize for the one that you select to be published on your site.

Whilst you may only offer a couple of winners the chance to be published, you would still be able to build contacts with other writers for the future.  Plus your competition could be spread across social media amongst writers, giving your site some attention.  Should it go well, you could always make it a regular thing, perhaps an annual writing competition for people to enter.

These are just a few ideas that you can use to attract people to write for your company blog.

What methods have you used to attract writers to your site?  What persuaded you to write for a certain site?  We want to hear from you, so please leave your comments below!

About Matt Smith

Matt Smith is the founder and editor of OnlineIncomeTeacher. He is a Professional Blogger, SEO Consultant & Web Developer, running a number of sites from the UK. Connect with him on Twitter, Facebook, Google+ and LinkedIn.

  • Andi the Minion

    Hi Matt, great article and I love the idea of a writing competition. The people who have written articles for our site are generally the ones who I have personally asked. I don’t think I have ever allowed a stranger who has emailed me via the contact form to write for us because their approach is all wrong,

    We have a dedicated page where we explain what type of writing we want and when someone has read those requirements, then emailed with a request to write for us they generally get accepted. As long as their article is good of course. So yes I agree, ask people to write for you and have a dedicated page which helps to sort the wheat from the chaff. Who knows one day I might just try and run a writing competition, sounds potentially powerful.

    • Hi Andi,

      Yeah, can’t say that I have accepted many posts from complete strangers (though there have been a couple). Tends to be people get in touch after reading my submission guidelines and then we take it from there.

      Think a writing competition could work well. Would have to offer some sort of decent prize for the winner, along with getting published of course, but could get a lot of traction online.

  • Aeromick

    Hi Matt,
    I’m currently starting to get into guest blogging. I read
    this article because I wanted to see guest blogging from the guest
    hosts’ perspective. And this was a good read.

    I think the most
    important element as far as attracting guest bloggers is building a
    quality blog. Bloggers don’t want to publish shallow content on their
    website. The same is true for writers; no one wants to write some
    quality content and post it on some mediocre blog that gets zero

    • Hi Aeromick,

      I think you’d be surprised the amount of poor quality content that gets sent to sites. I literally turn down about 99% of posts simply because they are just not up to standards. All some writers seem bothered about is getting a link, whereas they should be thinking about building up a good online portfolio of their writing instead.

      As far as I am concerned (and I know many fellow bloggers feel the same), blogs are just looking for good content. If it is of a high enough standard, then they will be more than happy to publish it on their site. Aim for that and there is no reason why anyone can’t get published on a decent site.

      • Have to agree with what you’ve said and am amazed by that statistics… If people continue to write shallow content, guest blogging could end up like article marketing.

        Article directory marketing used to be effective until people started submitting sub-par articles and the directories were negligent enough to accept them.