The Advantages Of Writing Online Blog Interviews

Conducting An Online Interview

Image by ‘John Bollwitt’

One of the most powerful tools in blogging is to ask questions! Whether you’re asking your readers, other bloggers or anyone that you are talking to online. Asking the right questions to the right people can really help make your site stand out, and a simple way of doing this is to conduct interviews.

How Do I Get An Interview?

Think about all the questions that you would want to ask a fellow professional in your niche (i.e. fellow blogger) and get in contact with them to see if they would be willing to do an interview with you.

If they agree, you can make a feature of the interview and publish it as one of your blog posts. And there you go … you have one more quality post for your blog, helping to drive traffic to your site, or better yet, the post may go viral.

It’s not to hard to conduct your first blog interview, just simply get in contact with the people you want to interview and ask them! The worst they can say is no. Though more than likely, they will probably be flattered to be asked, with the added bonus of getting some free exposure and backlinks to their site.

What Are The Benefits Of Posting Interviews On My Site?

Well the best way to find out is to simply try doing one and see how it turns out. I suggest you try one to start with and see what effect it has on your blog performance. The main advantages you should see from doing interviews is that it helps improve your social and blogging skills, whilst building connections with other people in your industry.

An interview post can fit into any kind of blog, whether its for personal or business purposes. How can that be? Well, the key is free publicity and promotion! Everyone loves that, particularly for business purposes.

Now let’s take a look at some other advantages that you can get from posting blog interviews;

Your Readers Will Appreciate High Quality Interviews

In a blog interview, you take the control! You are the one directing the questions, therefore you can dictate how valuable your reader will find it. You can direct the conversation, so you end up concentrating on one particular topic that you feel your readers would be interested in.

Once published, your readers will see it as free advice from other experts when reading your post. The best part is that they will value the opinions and suggestions of other people within the same field, without having to navigate away from your site.

Your readers will appreciate quality advise from other experienced people within your niche,and who doesn’t like quality advice for free?

Interviews Help To Grow Your Online Reputation

From my blogging experiences, reputation is important, more so if you are trying to make a living from your own blog! Publishing your first interview on your site with someone higher up in your niche helps to grow your online reputation within the blogosphere.

Interviews help to give you a better impression of you as blogger. It shows you are determined to provide valuable content, not just for your readers but also to your interviewee. Once you start to build a reputation within your niche, it will help to open doors and give you more opportunity to take your blog to the next level.

Interviews Can Go Viral!

This is something I have learned from a guest post on ThinkTraffic written by Srinivas Rao. He stated in that post ‘I noticed a significant spike in traffic every single time I did an interview’, which made me want to conduct my own interviews for my blog this year.

So far, I have conducted three blog interview for my site, with; Lola Lobato, Mavis Nong, and the latest with OnlineIncomeTeacher’s very own Matt Smith!

Each of blog interview can have varying results, but one thing for sure is it almost always brings in more traffic and more exposure for both the interviewer and interviewee.

Interviews Help To Build Contacts

When you are trying to organize an interview, you need to get in contact with other people to be the interviewee. This process not only improves your communication skills, but also open up new relationships with other bloggers.

Once you have successfully published your interview with such individual, you will have access to a wider community of people. This includes your interviewee’s online community as they will want to share it with all of their followers to help improve their own online reputation.

The result of each blog interview will be different, but free publicity and the value that you provided can give you a better change to expand your online relationship with other people!

Interviews Help You To Keep Publishing Regular Content

One important rules in blogging survival is ‘Publish Regular Content’! You need to keep your blog updated regularly with fresh content to maintain your blog SEO, and more importantly keep your readers coming back for more.

This, for some bloggers is an easy thing to do, but for many, blank blog post syndrome is a serious thing to overcome. One of the effective ways to solve this is through conducting an interview. After all, it can be much easier to think of questions to ask, rather than answers.

I bet you have a lot of ideas that you want to talk about on your blog, but sometimes it can be hard for you to convey what you want to write about. Making a blog interview post could also ease that situations.

For example, you may run a blog within the food niche. Suddenly you have a brilliant idea to make a post about healthy food, but you don’t know exactly what to write about. Well why not try and get an interview with the owner of ‘HealthFoodLover’ or someone similar.

How Do I Get My First Blog Interview?

Getting a blog interview is not too hard, but it’s not too easy either! Not all of my blog interview requests were accepted, but from that experiences I have learned what helps to get a request approved. Here are some tips that you might find useful;

Plan Out Your Questions In Advance

Planning out what questions you want to ask in advance is always important. It helps you to know what direction you want to take the interview and what topics you want to concentrate on. Think about what questions your readers would want to ask and prepare your list of questions accordingly.

Then you must prepare your interview request to send out, emphasising why they should accept your request. Try to find a reason from their background of expertise, or ask them more about one of their posts that caught your eye. Make sure to send them what questions you want to ask them beforehand, so they get a better idea of how the interview will pan out.

If you show enthusiast and knowledge within your interview questions, they will probably accept your request.

Be Patient and Polite

As I told you previously, blog interviews help to improve your communication skills. You must learn to act politely through your introduction with your interviewee and you have to be patient too.

Never assume that your request will be accepted straight away! Be patient in waiting for a reply and accept that they may want to answer only certain questions.

If you really want to ask a specific question, then ask again politely. All you can do just ask politely and patient because you don’t know how busy your interviewee is, right? Hassle them for quick reply’s will only put them off working with you.

Choosing People To Interview

Choosing who to interview is very important. You can ask high profile bloggers for an interview, but accept that you may not succeed in hearing back from them. These bloggers may be too busy, or only work with more established bloggers, but sometimes these bloggers will be more than happy to let you interview them.

Often, you may need to work on developing your own online reputation and growing your site before you can attract the big names for interviews. But that doesn’t mean there aren’t other people within your niche that will be happy to work with you. Try to pick people based on what value they can provide for you and your readers.

Set A Reasonable Time Period

You never know how busy your interviewee is, so don’t burden them with a tight deadline. Set a reasonable time period when you want to publish, let’s say 2-3 weeks later and stick with that schedule. This will give whoever you are interviewing plenty of time to reply to your questions.

If you are conducting your interview over Skype or a webcam, try to fit in with your interviewee. Try to be flexible and work around their schedule. Also, remember the different time zones if you are interviewing someone from the other side of the world.

Even though you have set a 2-3 week timeline to have the interview go live, but then you get it back within the next couple of days, you have to stick with your first plan (publish it two weeks later), don’t switch into sooner. It shows that you are a fully committed blogger in front of your interviewee.

If you really have to change your post date, then inform your interviewee in advance about the change of plan. This way, they can still share it with their own followers on the day of publishing.

Let Them Read It First!

Before you publish anything, let your interviewee see the draft before it goes live! This way, it’s much easier to make any changes that they are unhappy with. After all, you are using their name and their responses, so show them the respect of letting them read through it first. They will appreciate this, and be more willing to work with you in the future if they are 100% happy with the outcome.

If you have found this post useful, please share it with others. If you have your own experiences with blog interviews, or further questions on how to conduct your own, than please leave your comments below and I will be happy to discuss it with you.

About Oktorian Hakim

Oktorian is a passionate part-time blogger from Jakarta that runs NotOrdinaryBlogger, a humble place where he connects and shares blogging tips in two languages. You can learn more by following him on Twitter, Facebook or Google+.

  • Pingback: Teknik SEO Blogger, Cara Cerdas Mencari Uang di Internet Lewat Blog | NotOrdinaryBlogger()

  • notordinaryblogger

    Great one Matt! 😉

    I hope it’s easy enough for guidance to your reader. Thanks a lot Matt!

    • No problem Okto! Thanks again for the great guest post. I’m sure a lot of people will learn from reading this.

  • Charles Miske

    very good ideas. thanks.

    • Thanks Charles. Hope you find the tips helpful

  • thanks matt for these ideas , i would love to guess post here but cant find any way.

    • Click onto our ‘Write for Us’ page either at the top of the page (header bar) or at the bottom (footer bar).

  • Awesome post here! Thanks for the ideas Matt! These tips will be a good guidelines for writing online blog interviews.

    • No problem Rod! I hope that you will be able to use them when conducting your own interviews.

  • Happy to provide value in onlineincometeacher, Thanks for the opportunity Matt! 🙂

    • No, thank you Okto for writing such a great guest post. You are more that welcome to submit another at any time. Look forward to working with you again in the future.

  • Dennis Hirschfeld

    Well, thank you for this very informative post
    I find these tps very helpful and motivating, make me wanna try it on my blog (maybe I will!)


    • I’d definitely recommend it! People like reading interviews, especially when they are from well know people in the same industry. Just try to get in contact with some of the people that you would like to interview, the worst they can say is no!

  • I really love reading interviews. And I really wish to publish some interview on my blog. Getting information regarding interviews. This is really a great piece for increasing knowledge in this topic.

    • Hi Rosaria! Interviews can be a great way to drive traffic to a site, especially when you can get a big name to interview. Glad the post helped 🙂

  • Pingback: How to Obtain Legitimate Online Presence for BusinessNotOrdinaryBlogger()

  • Carolyn Boggs

    I need to conduct a interview of someone with a management job for my college class, if anyone can answer these questions I would greatly appreciate it. What is the job description and job specifications for the job? How are controlling, planning, organizing, and directing utilized in detail and on a daily basis by you? What kinds of pressures are normally a part of the job that you experience? What is the average pay, demand for the job, and growth prospects? What is the most memorable story you can share concerning a time when a customer (or employee) was really satisfied? What was the most memorable story about a frustrating experience on the job?

    • I’m not sure if I qualify for what you are looking for. I wouldn’t describe what I do as a “management” job, I’m more of a freelance writer/blogger.

      Hopefully one of our readers will be able to help you out with these questions. Wish you all the best

  • Miry Mosey

    Do you conduct interviews in person, or do you prefer to allow interviewees write their answers in an email? What are the pros and cons of each? If doing an interview in person do you take notes or record the interview or both?

    Thanks for the great advice. I plan to do some interviews with professionals in the animal care industry for my blog, and any advice is very helpful! I’m a little nervous about conducting my first one..

    • Okto Hakim

      Hi Miry,
      For the very first time I would choose to conduct email interviews. Those professionals must be busy with their routine thus you need to give them some space to think about the answers.

      Once we get our reputation in the field then we will have better leverage to conduct.

      In your niche, animal care industry (if I were you) I would like to try direct interview. You can ask friend to capture an image while you are interviewing the source person. That image will give your blog more attraction to visitor that they are dealing with real person behind it (you). All the best

    • Hi Miry,

      Yes, I’d have to agree with Okto. You are probably better off conducting an email interview to start with. It can be tricky getting hold of people to do a video/audio interview, whereas people can take their time answering emailed questions.