Do’s and Don’ts Of Running An Online eCommerce Website


Online eCommerce Website

Do you have your eyes set on starting an eCommerce site? I have to say that if you know how to manage one, it can be an awesome way to make money for you online!  After all, an online eCommerce website is a global business, if managed in the right way.

The thing is, there are a lot of people who have already built their own online eCommerce website, but they’re nowhere near the kind of success that they hoped to achieve.  What’s puzzling them is that they have a fairly large amount of visitors to their site, but their sales just aren’t living up to their expectations. They’re getting little to no sales despite having a fairly large amount of visitors.

If you’re experiencing this or if you are in-fact about to start your own online eCommerce website, then you’re definitely in the right place. We’ll talk about what you can do to convert your traffic and 3 things that you’re probably already doing that’s turning-off your visitors from buying.

Let me start with my two cents on how you’ll convert your traffic. For you to convert your traffic to sales, here’s what you need to do…

Use Quality Product Images

Online eCommerce Website

Whatever it is that you are selling, you need to make sure that you are showing it off to the best of your ability.  People don’t get the chance to touch, feel, smell, etc. as they would were they to buy from a shop down the street.  That is one of the few downsides to buying online, which means you need to show them quality photos of your products.

Written descriptions can only reassure buyers so far, but images (or even video) will give them confidence to buy from you.  I know I would feel uneasy buying something from a site that didn’t have and decent images of their product.

Speed Up Your Online eCommerce Website

We are all impatient people nowadays.  We don’t have time to waste waiting for your site to slowly load up each page, especially when we can simply navigate to a faster site that sells the same stuff.

That may sound harsh, but it’s a reality that many sites are facing nowadays.  Slow sites (even fractionally slow loading sites) are losing visitors and traffic, which ultimately results in revenue.  Amazon reported that they increased revenue by 1% for every 100 milliseconds of improved site speed, which is a lot of money!

Google and other search engines have also said that site speed is taken into consideration when organizing SERPs (Search Engine Result Pages), so it pays to have a faster site.

Check out our guide to speeding up your website!

List Building!

I should think everyone has heard the line, “The money’s in the list!” right?  Well it really is!

If you’re able to build an email list, you can nurture relationships and send continuous offers to your prospects. Doesn’t that sound like a sure fire way of getting sales?

Nurturing relationships and sending constant offers?  The sooner you understand and accept this fact, the faster you’ll start converting those visitors into buyers!  Just make sure that your follow-up emails are of good quality and not spammy in nature. You can also send giveaways to your email list so they’ll like you even more. Besides, everyone loves freebies right?

The more you establish how genuine you are in your list and the stronger the relationship you can nurture with them, the easier it is for them to buy from you. Even high ticket products won’t be an issue. Just make sure that you build enough rapport and credibility and you’ll surely see results.

There are tons of other methods that you can use to help you with your conversion. But for now, I’ll leave it at that.

So, What You Are Doing Wrong On Your eCommerce Site

Let’s now talk about the three sure-fire ways on how to turn OFF your visitors from buying from your online eCommerce website:

 1. Spam Them With Pop-ups

Online eCommerce Website

Don’t get me wrong, I think pop-ups are great (when used correctly) but if you just use them to spam your visitors, you’ll be in big trouble. You probably receive emails from your visitors that are complaining about it or perhaps they’ll simply leave your site out of frustration.  Whichever the case is, it points to them not buying anything from you AT ALL!

That said, you have to be very careful when using pop-ups. You need to make sure that they appear in the right place and at the right time. If you just use it without giving the timing and placement careful consideration, your pop-up’s efficiency can backfire on you. 

2. Misrepresent Your Product’s Features 

This unethical and dishonest way of doing business won’t just cost you a sale, it’ll cost you your reputation and any chance of your eCommerce site to succeed!

Misrepresenting your product will only lead to your visitors getting frustrated from buying from you in the first place. You can bet your family jewels that most, if not all of them, will ask for refunds.

Every time you misrepresent your product’s features, you’re not just dirtying your name, you’re tarnishing the name of the internet marketers as a whole! When that happens, selling online gets harder and harder

3. Add Too Many Banner Ads On The Site 

I get what you’re trying to do. You just want to show them as much offer as you can since you’re confident that your product will solve your prospect’s problem right?  That’s all well and good, but you have to understand that there is always a time for everything.

If you add your banner ads in places where your customers expect to see quality content, you’ll be in big trouble.  As a general rule, you have to make sure that your banners aren’t messing with your customers line of sight when they are reading your contents.  Instead of profusely adding banners all over your site, how about you create a clear call to action on all of your blog posts? That way, after they read your posts, they can see what you have to offer and proceed into buying it if they like it.

The things I shared above are all critical points that you should remember if you’re starting an eCommerce site or if you’re already running one right now.

Do you have anything to share about how you managed your own online eCommerce website to make it more successful?  What things put you off buying from a site?  Please let us know and share your ideas in the comments section below. I hope to hear from you soon!

About Aileen Galsim

Aileen is a business blogger from, a software company with a difference. Their products are designed by business people to be used by business people. They offer Lean software applications for construction, distribution, retail and project-driven businesses. You can learn more on Twitter

  • Clair Trebes

    Super interesting post …. For me, with the ecommerce site i’m running, i’m really going to try and speed up the site load time ….. then will be re assessing the images, although it’s very hard with a printing website to show the finished product, as with like shoes / tee’s etc ….

    Good post, it’s got my cogs turning! 🙂

    • Hi Clair,

      I know what you mean about your printing site, can be difficult to present images of designs that don’t exist yet. I suppose you could always show off past examples of work in an online portfolio format. That way, potential customers can get an idea of what to expect when they come to order something.