Although some observers are still predicting what has been called the inevitable demise of email, we are more inclined to believe it is still alive and well. An email account is necessary for social networking sites, online banking, and many other vital services. As long as it provides a reliable means of communicating, email (and more specifically online email marketing) will be a viable marketing tool for professionals in many fields, including consultants.
Many online email marketing campaigns are designed to sell a product or service. These campaigns often come attached with offers, coupons, and other elements focused on getting the subscriber to buy something. While the average professional will have to take a different approach, it can still be very effective for supporting consulting needs. Let’s take a look at how online email marketing can benefit the consultant in today’s digital world.
Getting the word out about your consulting business isn’t necessarily cheap. Web hosting bills, search advertising campaigns, print media creation,etc. it all adds up to something significant. Although online email marketing is another expense to add onto the pile, it is an affordable one that pays for itself and then some.
Companies offer solutions in wide price ranges to accommodate consultants with different budgets and needs. You’ll have the tools for creating campaigns, managing your lists, and tracking your success at a cost that is typically based on the number of people you need to reach. With so much competition on the scene, you are sure to find a bang worthy of your buck.
These days, consultants must pursue business across multiple channels. This means they must work with multiple tactics and tools. The advantage email offers is the ability to seamlessly blend in with an array of methods. For example, you can mix it with:
- Social Media – Sharing newsletters and email campaigns with fans.
- Direct Mail – Converting new subscribers and sharing exclusive content.
- Mobile – Engaging subscribers with SMS text and email for an integrated messaging experience.
- CRM Systems – Improved list management, better segmentation, and more detailed reporting.
Online email marketing can fit in with just about whatever you have going on. And while it makes a nice complementary piece, it can also be the workhorse that drives your message for many miles.
Most consultants understand the importance of building a list of contacts. Unfortunately, not all are in possession of the tools needed to do it right. Conducting business via email can be a tricky endeavour and it’s all because of spam. With so many people being beyond fed up with unsolicited messages, the rules enforced by ISP’s are more strict than ever. What might actually be a legitimate campaign could be shut down due to being mistaken for spam.
Online email marketing provides consultants with a reliable way to communicate. You can roll out an entire campaign, no matter the size of your list, without having to worry whether an ISP will shut things down before even making it out of the gate. As long as your email service provider has a good reputation and you follow the best practices, you can count on consistent delivery.
The ability to build relationships is vital for consultants. It is a skill that can help you secure new clients, repeat business, and recommendations that bring in more business. When it comes to building relationships, email is one of the best tools for the job.
Online email marketing allows you to build relationships by creating valuable experiences for your subscribers. That experience could come in the form of:
- A free tool kit or white paper for new subscribers
- Timely updates
- A weekly/monthly newsletter
- Great advice
- An eCourse
A valuable experience can be anything your clients and prospects find useful. Online email marketing gives you the vehicle needed to continually deliver the goods in ways that are only limited by the value of your services.
Last Word On Online Email Marketing
The digital consultant needs all the tools they can juggle to create awareness in today’s highly competitive landscape. Being both cheap and effective, email marketing truly is an indispensable utility. It suits a broad range of purposes, taking a no size too big, no size too small approach to meeting objectives. For the consultant in need of a dependable communication vehicle that doubles as a powerful marketing tool, it appears to be the perfect companion.
Online email marketing is all its worth, but it is not a responsibility to take lightly. Talk to a trusted service provider and start making yourself familiar with the tricks of the trade. You’ll be glad you did.
Do you use online email marketing for your business? If so, how do you use it and how effective have you found it? If you don’t use it, why not? Please let us know by leaving a comment below!