Top Tips To Develop Apps To Market Your Small Business

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Did you know that 80% of searches on smartphones are for local businesses? This means if you have a small business, you need to get mobile friendly fast! That’s how most of your potential customers will be able to find out about your business.

Admittedly, the small guys, it seems always have a tougher time when it comes to life itself. The unforgiving climate and requirements of business put an even greater pressure on the small business owner. He has to fight that much harder and that much smarter to take on not just big businesses, but also other competitors in the small-business sector itself.

So, if you are the owner of a small business and are wondering how to harness emerging technology to market your business and your products in an increasingly volatile environment, mobile applications could be your answer!  In fact, app development in itself can turn into a separate revenue earning business, and if you come up with a big idea, it could in fact be a million dollar business.

Developing your own apps is a huge plus point for any business. With a few tips and pointers in mind you can not only develop apps to market your small business, but also use those apps to track the progress of your business.

Here are the top tips that will help you do just that:

Develop Apps To Help Your Business

1.What Do You Want To Create?

Start with trying to figure out the kind of app that you want to create. For instance, you could think of creating something known as ‘native applications’ that are created and written for very specific operating systems such as Android, Windows etc.  There are plenty of online tools for building your own app that can help you get started.

This step is relatively easy and wouldn’t require you to spend too much time on it. The real effort only starts after this.

2. How Will You Create The App? 

The next step is to figure out whether you have in-house talent to create a wonderfully unique mobile application or whether you need to hire a developer to build you an application. Given the degree of competition in the mobile applications space, you may feel spoilt for choice!

But, you need to be careful about who you choose, after all you don’t just need an app, but you need an app that can help capture the attention of your target market.

You must remember that when you create an app, you venture into a virtual ocean of applications, where you have to stand out to get noticed. The app markets are flooded with thousands of choices, so whatever app it is that you have decided to put out there, has got to stand out to be noticed by more mobile users.

3. What Kind Of App Do You Want?

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You need to work out what kind of App you want to create, be it; social app, business app, a game, a useful tool, etc. You should know that some of the more popular mobile applications lie in the domain of games and entertainment. According to statistics, users spend 67% of their time on tablets, and 39% of their time on mobiles playing games!

Therefore creating an application in this space can give you a better opportunity to get your small business building a greater presence. The app you create has to be entertaining, engaging and valuable enough for users to want to download and use it.

You want to know something extremely encouraging? The mobile applications market is shifting and turning the software industry around. Most of the companies that are doing the shifting and turning around are small businesses! You too can be one of these small businesses with a killer app!

4. Attend Networking Events

One more thing that you can do to develop apps to market your small business is to network. These networking activities can include attending workshops and seminars and signing up for webinars as well. Getting your business to look and feel like a million bucks is easier when you can come up with mobile apps that lets customers and other stakeholders in your business ecosystem interact with your business and its products.

A great free tool for identifying networking events in your area is Meetup. The free membership site lets users browse through a list of networking events being organized in their city and allows them to sign up for the same.

Have you developed your own app yet?  Are you in the process of developing one?  If so, please let us know what experiences you have had by leaving a comment below!

About Vishal Gumber

Vishal is the founder and CEO of Appsquare - An Australian Mobile App Development company that develops top selling iPhone and Android Mobile apps at offshore prices. You can learn more about Appsquare on Twitter, Facebook or Google+.

  • Catherine Holt

    I hadnt even considered creating an app. Is this something that would be useful for small businesses that are based around blogs? It is certainly an interesting concept and I will give some more thought to it.

    • http://onlineincometeacher.com/ Matt Smith

      Hi Catherine,

      Yes, many blogs create their own apps to promote themselves. It could be something as simple as just a feed of your latest posts, so that users can read your articles while on the go. You could take it a step further and great your own game or useful tool that your visitors would like. Perhaps a video or audio course that is downloaded to the app. There are lot’s of possibilities.

  • Andi Leeman

    Creating apps can be a genius way to drive traffic to your site, we have one which I yet have to get on the Android store but it was mainly an experiment. But a fun experiment to say the least…

    With apps they can link to your website for traffic, link to affiliate offers where you get commissions, place paid for advertisements within them and more importantly create a ‘seen’ brand.

    Definitely something people should look into.

    • http://onlineincometeacher.com/ Matt Smith

      Hi Andi,

      Yes, apps have a lot of potential for bloggers to use in conjunction with their site. Like you say it can be a god way to promote a site, but also it can be another revenue stream if you come up with an idea good enough to charge for.