Managing a business blog is not as easy as managing a personal blog. You can write just about anything on a personal blog, but it is a different ball game when it comes to running a business blog. You have to keep different aspects in mind when writing such a blog.
The following tips can be useful for anyone who is managing or thinking of managing a business blogs:
Manage Your Business Blog
1. Spend Time Over Each & Every Article
When managing a business blog, you have to treat each and every article as though it were a product that you were creating. Try to spend some time making sure that absolutely everything is fine with the article and that it is perfectly well written before you commit yourself to publishing it.
2. Post Unique Social Media Content
When you are posting updates on your social media accounts, such as Facebook or Twitter, you need to have your own unique content to share. You might be posting something on a general topic, but it still should be unique and should be your very own, depicting your style and passion. Social media is becoming very powerful these days and hence you will be able to get maximum exposure if you are posting good and interesting content on social media.
That’s not to say that you shouldn’t also link to other relevant content on other sites, but try to strike a balance between the two.
3. Post Only Quality Content!
If you run a personal blog, you can post any kind of content that you want, but in the case of a business blog, you have to ensure that you only post content which is consider to be of high quality. It is better to wait and post the best content possible, rather than compromising on low quality content just to post something.
Your business blog is a big reflection on you and your business as a whole, which is why you need to make sure that quality is shown on each and every post that you put out. Plan for getting the best content for your blog and never compromise with anything less.
4. Interact & Tell Your Story
Your readers will be regularly keeping themselves updated with your site, therefore you should be ready to comment and talk with these people. More importantly, you should have your own story to tell. This will help you to establish your brand and authority over the niche. Social networking sites, discussion boards and blogs of same niche can be helpful for this purpose.
5. Target Your Audience
You should already know who your target audience is. Your job is to target them specifically by being able to post useful content that they will be interested in. By doing this, you can win the hearts of your prospective customers and ultimately grow your brand.
If you are looking to target a local audience, you have to look at implementing local SEO too. Use tracking tools and analyse the demographics of your visitors to further improve your site and get better results.
6. Conduct Webinars & Interviews
Organizing webinars and interviews will help you to gain authority in your niche. You can gain huge publicity and credibility online by conducting webinars to your visitors, or try getting an interview with someone you look up to in your niche. Although it takes time and effort to conduct these, it is well worth doing.
7. Invite Guest Bloggers
Invite and accept guest bloggers to write for your site and allow them to have their say. You can even invite professionals in your industry to write for your blog and give a different perspective for your readers.
Why not ask your company employees to write their opinions and expertise on the blog to get more people interested. Guest blogging will also be helpful to add quality content to your blog. This will make the blog to gain good traffic in the long run.
8. Write Guest Posts For Other Sites
You should not only ask others to guest post on your blog, but you should also be ready to guest post on other peoples blogs. This will not only drive traffic to your site, but it will also be helpful in gaining credibility in your niche. You can get good authority on the topic and can build high quality backlinks by doing this.
9. Focus On People
Even though your main aim of maintaining a business blog is to publicize and promote your products or services, you should give first priority to people. Make sure that your blog is the place for voices and not for promotions alone. You have to focus on your visitors first and have to pay much attention to their responses.
10. Avoid Too Much Promotion
You might have created lots of promotional campaigns for your business, so it is better if you can avoid too much promotional content on your business blog. Some people may think that this is not a good idea, but you will soon find that you can get increased credibility in this way. People get put off if they are constantly being sold too, it will only cause them to navigate away from your site if you are always “Sell”, “Sell”, “Sell”, “Buy This”, “Buy This”, etc.
Instead, try to mix things up by talking about other aspects of your niche. Post tutorials that help teach readers to do something, post videos explaining something, answer peoples questions, conduct interviews, webinars, etc. All this helps to attract traffic to your site by offering quality information that people want to read.
What do you think? What other tips would you give to someone running a business blog? Please let us know by leaving a comment below!